Slashdot Mirror


Steve Jobs And Jeff Bezos Meet The Segway

deadwood writes "Ever wanted to know what Steve Jobs and Jeff Bezos really thought about the Segway the first time he saw it? At the Harvard Business School site, there's an excerpt from the new book 'Code Name Ginger', giving a recounting of the Apple and Amazon bosses' first impressions of the device. Steve Jobs' gut reaction, quoted in the article: 'I think it sucks!'"

33 of 535 comments (clear)

  1. Jobs is a good businessman by numbski · · Score: 5, Insightful

    I won't argue the above remark. Without a doubt it is the truth.

    <rant>

    But man can he act like an arrogant prick!

    I love the products his company makes, and I respect his opinions, but the man needs some serious lessons in humility and respect for others. Servant leadership, lead by serving and showing others, not just by blasting them for being wrong.

    </rant>

    Okay then.

    --

    Karma: Chameleon (mostly due to the fact that you come and go).

    1. Re:Jobs is a good businessman by rot26 · · Score: 3, Insightful

      but the man needs some serious lessons in humility and respect for others

      Think he might have ended up making something of himself if he had? I wouldn't want to be on the recieving end of his contempt, but I can't imagine that Apple would be the company it is today if Jobs wasn't Jobs.

      --



      To ensure perfect aim, shoot first and call whatever you hit the target
    2. Re:Jobs is a good businessman by thatguywhoiam · · Score: 5, Insightful
      But man can he act like an arrogant prick!

      I think he can be an arrogant prick, but I actually agree with pretty much everything he said in the exerpt.

      Look at the questions: Why does the design does not excite in any revolutionary way? Why are you building your own factory? These are issues that plague the Segway today. Also his suggestion for Stanford was a good one, it would have possibly forestalled some of the knee-jerk reaction seen in places like San Francisco.

      Also, comments like the grocery store example were pretty insightful. That is exactly the kidn of thing that the Segway was supposed to help with.

      There is a difference between 'servant leadership' as you put it, and demanding excellence and accountability from people. I've dealt with people like Jobs before - maybe not to his extent - but they only want people to be on the ball. Frankly I kind of admire that quality a bit; too many people are afraid to just confront and ask when necessary.

      --
      If Jesus wants me it knows where to find me.
    3. Re:Jobs is a good businessman by JaredOfEuropa · · Score: 4, Insightful

      "I can't imagine that Apple would be the company it is today if Jobs wasn't Jobs"

      I doubt the Jobs of today is the same Jobs that started Apple. I don't see him sitting in front of his investors from way back when, saying: "I am not built that way, I can't sit through a presentation for 10 minutes. If you want me to leave, I'll leave". Most people are, and Jobs was in his early career as well, in a position where acting like a conceited git will get you nowhere. I admire Jobs for what he has created, but he had no call treating the others at that meeting to such a sideshow, just because he can.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    4. Re:Jobs is a good businessman by dasmegabyte · · Score: 5, Insightful

      Jobs seems to be doing pretty well as an insistant prick. Why should he go all Ghandi just to appease a few Apple fans?

      Dude, it's Apple's "insistant prick" features that have made such good:
      "We're going all GUI."
      "We're going PowerPC."
      "No clones."
      "We're making colorful PCs."
      "If you want to add a peripheral, you're going to have to plug it in. No opening the case!"
      "Now we're making ONE color of PCs. And we're making it damn pretty."
      "People can rip CDs. They can burn their own."
      "No new development for OS 9."
      "$.99 per song."

      Apple alone has the courage to combine market research with the newest technology and announce with pride that their way is the best way. And they're right a lot more than they're wrong. If Jobs was a wishy washy guy, Apple would just be Micron, or worse, IBM.

      --
      Hey freaks: now you're ju
    5. Re:Jobs is a good businessman by MasonMcD · · Score: 4, Insightful

      He wasn't invited to be humble, or a yes-man. He was invited to give his opinion on the possible marketing and profitability of the Segway.

      That aside, I'm glad to see that he was critical in the way he was. Initial accounts put him as saying "cities will be built around this device." Don't know where they got that quote. It seems diametrically opposed to his criticisms.

      Anyone know where that "cities will be built" quote came from?

    6. Re:Jobs is a good businessman by dasmegabyte · · Score: 5, Insightful

      What percent of the US marketshare does BMW have? And would you call BMW a shitty company for selling so few cars?

      I think it's quite telling despite having 3.5% of the market, Apple has billions in the bank and amazing pull in the industry.

      Apple doesn't NEED to sell a lot of machines as long as they sellquality ones at a decent margin. There will always be a demand for it. The only time you need to sell a lot of machines is when you're in cutthroat competetion, like Dell/Micron/Gateway/HPCOMPAQ. That 3.5% market share doesn't look so small when you make 3x as much per machine -- and you don't even sell a PC under ~$800.

      --
      Hey freaks: now you're ju
    7. Re:Jobs is a good businessman by s20451 · · Score: 2, Insightful

      Fine, but this has an unfortunate side effect: people who think they're talented geeks act the same way. Thus, we are forced to deal with hundreds of arrogant pricks, only a few of whom are truly talented.

      --
      Toronto-area transit rider? Rate your ride.
  2. ... So? by Dark+Lord+Seth · · Score: 3, Insightful

    They think something about an object, great for them. What's next? Uproar in the slashdot community because Steve Jobs farted? This is supposed to be a new site (or at least that's what I keep telling myself), not some sort of weird online tabloid for the geek culture.

  3. So far everyone is jumping on the bandwagon.... by HowlinMad · · Score: 4, Insightful

    saying "Yeah it sucks man!!!"

    Maybe its not the greatest thing ever (I don't know, never seen one in person), but for a brand new product that is not a ripoff I think its doing pretty well. How great was MacOs 1.0 compared to OSX? Not very good at all, but its a starting point, the initial idea is out there, and basically it works. Now its time to expand and make it better.

    Everyone is always ranting on here about how nothing is innovative anymore, and that all of these laws stifle innovation, and when something that is actually innovative finally comes out, here come the naysayers. I guess I should expect this from /. Personnaly, I am excited, but as an AC will undoubtedly tell me soon, who cares what I think.

    1. Re:So far everyone is jumping on the bandwagon.... by binaryDigit · · Score: 4, Insightful

      How great was MacOs 1.0 compared to OSX? Not very good at all, but its a starting point, the initial idea is out there, and basically it works. Now its time to expand and make it better.

      You're missing the context. System/Finder 1.0 was great for it's time. Sure, yank it out of context and compare to something now and it will suffer, but compare it back to other things that were available in 1984/5 and it was revolutionary. The question is can the Segway be thought of in the same context? People could immediately see the usefulness in the innovations of the first Mac, can the same be said for Segway?

  4. Re:Wonder what "Dubya" thinks... by ptorrone · · Score: 4, Insightful

    he didn't turn it on, that's all.

    the segway without being powered on it much like standing on a log with platform stuck to it. the prez needed to step off of it. we've all fallen off bikes, tripped, etc...usually we don't have people taking our pictures.

  5. Re:this week i reach 1,000 miles on the segway ht by Anonymous Coward · · Score: 0, Insightful

    COUGH*astroturf*COUGH

    Sorry, my coffee just went down the wrong way.

  6. Steve Jobs is right. by patricksevenlee · · Score: 2, Insightful

    Steve Jobs is right. It looks like a medical device more than a consumer product. Who wants to drive a Popemobile when they can drive a Ferrari?

  7. Why they suck, first hand account. by ianjk · · Score: 5, Insightful

    IT SUCKS. Someone needs to shoot the person who made those pieces of crap. First off, they don't have anything to make them visible in the evening hours (reflectors/lights). Combine that with being totally quiet and you have an accident waiting to happen. I almost got run over by one of them on the way to the bar the other day. I went to step out from the sidewalk on to the street and one comes zooming out in front of me. It's large footprint made every car that had to pass it move into the oncoming lane of traffic (totally in the oncoming lane if the segway had to pass a parked car). I understand that it has some cool technology, but they are an annoyance to the drivers and pedestrians that have to deal with them.

    1. Re:Why they suck, first hand account. by thatguywhoiam · · Score: 3, Insightful
      You've stated why it sucks to be around them - not on one. Still a valid comment of course. Although I couldn't help thinking, when you typed this:

      First off, they don't have anything to make them visible in the evening hours (reflectors/lights). Combine that with being totally quiet and you have an accident waiting to happen.

      So... like a pedestrian? No reflectors, relatively silent, etc. Sure people don't go zooming around at 15 KmH - usually - but that's more attributable to an Asshat Segway Driver, rather than inherent suckage, don't you think?

      As for the 'large footprint' its certainly no larger than a mountain bike (handlebars) so I conside that a nonstarter.

      --
      If Jesus wants me it knows where to find me.
    2. Re:Why they suck, first hand account. by Anonymous Coward · · Score: 1, Insightful

      Out of curiosity, when you step off of the sidewalk and into the street, do you usually look both ways first, or just rely on the sounds of the approaching cars to warn you that something is coming?

      In all seriousness, what confuses me is this: people complain that Segways shouldn't be ridden on the sidewalk because they move too fast -- others (such as this person) complain that they shouldn't be in the street because they move too slowly. This certainly makes it difficult to determine the appropriate place for a Segway to be ridden. I'm sure a lot of people would respond "nowhere!", which is an unfortunate reaction based in part (most likely) on fear and/or jealousy.

      Anyway, here's the way I look at it: if I stepped off of a curb into the path of a coasting bicycle that didn't make any noise, I'd probably bitch about it -- so I understand why the poster complained, and why he/she doesn't like them. The problem here, however, is not inherent in the device.

      Finally: Cars maim and kill a huge number of people every DAY, but we keep using them because of the convenience and we learn to do things like look both ways before we cross the street. We as a society should cautiously embrace any device that attempts to deliver some of the convenience of cars while reducing the body count that cars inflict.

      Or do you think that getting hit by a very quiet car would have been merely an inconvenience?

  8. interesting points by Alcimedes · · Score: 4, Insightful

    when all is said and done, weren't the problems actually legitimate stumbling blocks for Ginger?

    people haven't bought them, they were overpriced, and they don't look that impressive.

    it's a $X,000 scooter, at least that's what it looks like.

    a Viper is just another really big engine, but put it in the right body....

  9. Re:Jobs said the DESIGN sucks by The+Iconoclast · · Score: 1, Insightful

    But remember, for Steve, design IS idea.

    --
    Quando Omni Flunkus Moritati
  10. Steve Jobs' Comment by ChangeOnInstall · · Score: 4, Insightful

    Steve Jobs is referring to the appearance of the Segway. The article summary misquotes this quite deceptively.

    --
    What has *science* done?!? -- Dr. Weird (ATHF)
  11. Who gives a crap by tacokill · · Score: 1, Insightful

    Before I get modded flamebait, please realize I am serious here.

    This whole story (and everything that preceeded it) smells to high heaven of: hype

    The segway is a product for consumers to buy -- if they want it bad enough to pay that price for it. That's it. That's the story.

    The rest of everything else, with respect to this "story" is fluff. I don't give a crap what Jobs thinks of it. I don't care what Bezos has to say about the issue. And I certainly don't give a fuck what Dean (the creator) has to say about the matter.

    Why is this thing being shoved down our throats so hard? Yea, we saw it. It's a remarkable piece of engineering -- but I don't think I'll redesign my driveway around it quite yet.

  12. Re:this week i reach 1,000 miles on the segway ht by hesiod · · Score: 4, Insightful

    > weirdly compelled to incesstantly advertise the Segway on your own

    Why is everyone jumping on this guy? Wierdly compelled? In that case, stop incessantly advertising [Linux|Macs|Windows|Whatever], since you obviously have an ulterior motive.
    He's entitled to his opinion and this is called word-of-mouth advertising. Guess what IT'S EVERYWHERE, but just because he's one out of maybe 10 people on here who owns one, he's a corporate lackey? WTF. I don't own one, don't want one, but I don't care if he posts suggesting people try it. Maybe, someday, I'll see one & get to try it out. If I think it's cool enough, I'll be a dork and tell everyone to get one too.

  13. Re:this comment is copyrighted, but nice try, JOBS by osu-neko · · Score: 3, Insightful

    We all stand on the shoulders of giants. Anyone who owns a business not built on other people's innovations isn't likely to be selling anything of worth...

    --
    "Convictions are more dangerous enemies of truth than lies."
  14. Arrogant Pricks in Successful Businesses by mykepredko · · Score: 5, Insightful

    When I read the account of the meeting, my impression of Steve Jobs was similar to that of what I have received of other effective senior executives of large companies.

    1. He is a very quick study and he came in prepared. It was a bit strange that he had notes written on his hand but he knew what he wanted to say.

    2. He had an agenda. He clearly didn't like the design and had issues with the lack of an introduction plan and the idea to manufacture on their own.

    3. He's been around the block and part of his questions and statements are really tests to see how well everybody is prepared. I'm sure if anybody knows how quickly something could be copied, it would be Jobs.

    4. It's interesting to me to hear that people think that he is an arrogant prick - I guess I've worked with a lot of them over the years.

    From my experience with this type of executive (as well as my own experiences over the years), what I walked away from this article is that Kamen and the company that he produced aren't in the league they need to be for the product to be a success. They clearly weren't prepared for businessmen of the calibre Bezos and Jobs.

    This article probably explains to me why the Segway hasn't been a great success - instead of Kamen, who's a great product idea man, they needed some kind of arrogant prick like Jobs to control the project.

    myke

  15. BMW a shitty company? by Anonymous Coward · · Score: 0, Insightful

    " What percent of the US marketshare does BMW have? And would you call BMW a shitty company for selling so few cars"

    They would be a shitty company if they had Apple like practices in the auto world. For example, if they sold cars that cost twice as much as a Chevy but were slower than the Chevy....and they made their cars so they could only go on 5% of the roads out there unless you paid extra to get a Chevy chassis put under it.

    1. Re:BMW a shitty company? by dasmegabyte · · Score: 4, Insightful

      Seeing as how I am the only apple user, and one of three programmers, for a company that writes software for use under .NET, I'd have to say that everything you said in your conceit is absolutely untrue. I am able to access everything on the networks and use every program I need to use. My PC is not twice as fast as the laptop nor is it twice as expensive...the laptop is slower, but only when you don't take into account my workflow, which is significantly faster on the laptop. And because my mac apps don't crash, I never lose time RETYPING things like that hottie Ellen Feiss.

      And your conceit fails to account for the fact that the auto world DOES exactly what you said it does. The Ford F-150 is twice the price and slower than the Focus ZX. "But you can't compare the two...they're used for different things!" Aha. Now you're getting it, my little troll.

      --
      Hey freaks: now you're ju
  16. Jobs was doing them a favor by EccentricAnomaly · · Score: 5, Insightful

    Job's comments were spot-on. He was blunt and rude so that they would listen to his points and they were really lucky to get advice from someone with Job's experience, and they should have listened instead of getting irritated and trying to get back to their meeting agenda. Agendas should be used to help start a discussion, not to stop it!

    The account made the Segway people sound like amateurs who suddenly found themselves playing in the major leagues. Jobs was doing them a favor by playing the role of a grizzled old coach and being very blunt in trying to talk them out of doing some stupid things.

    I wish I could get Steve Jobs to stay up all night thinking about my new product! They should've listened more to what he had to say.

    --
    There are 10 types of people in this world, those who can count in binary and those who can't.
  17. SegWay and Public Service by Anonymous Coward · · Score: 2, Insightful

    Just had a SegWay rolling around the backyard a few hours ago. Turned out to be the Public Service of NH (the electric company) meter reader. Since many of the meters are wired for radio, she just glides within range of the meter, grabs the reading, and then takes off for the next building.

    She absolutely loves the device. Says she gets about 2 hours from the battery depending on how much rough terrain she goes over (you should see our sidewalks) and has a spare set for up to 4 hours total travel.

    The Segway itself is shared with a nearby town for their meter readings.

    As amazing as it is to watch someone actually working on one of these things, it was even more amazing to see her go up to a house and step off the SegWay in order to do a manual reading. Watching the SegWay balance by itself takes you right back to all those basic feedback control experiments from college. --R

  18. No Right-mouse button by GoofyBoy · · Score: 2, Insightful


    "Users can use the funky squiggly key if they want an alternate method."

    --
    The surprise isn't how often we make bad choices; the surprise is how seldom they defeat us.
  19. Sure. by tacokill · · Score: 2, Insightful

    Don't give a fuck. I don't care. But, I do take issue with your troll comment. I wasn't trying to be a troll. Simply stating that this was a BS story.

    My original point, if you read my post, was that this is a non-story. We might as well be asking Ken Lay what he thinks about the global energy markets and this new energy product called "trading". While he may have some expertise and thoughts on the matter, what he says is really not all that important to the success/failure of the product. The same is true here. Who cares what a couple of techo-celebs have to say about a product that has miles and miles to go before it even shows up on peoples radars....

    Having interest in such matters is exactly the definition of hype.

  20. It was when by rblancarte · · Score: 3, Insightful
    Jobs said it sucked, not because he thought the idea was dumb - he thought it didn't have a cutting edge design. This is the guy who made Apples sell because of their external design alone. Hell, the iMac alone started a WHOLE new market trend; just look at all the things you can buy now with the iMac color schemes.

    What I love about the way brandido wrote it was:
    "recounting of the Apple and Amazon bosses' first impressions of the device. Steve Jobs' gut reaction, quoted in the article: 'I think it sucks!'"
    But that isn't true. He had seen Ginger a day earlier and had time to reflect on the whole thing. He thought it was solid, but lacked a look that people would be drawn to. The quote should have had this additional thought added to it
    "'You have this incredibly innovative machine but it looks very traditional.'"
    But instead he wanted to go for the shock value. Somehow this appearing on /. shocks me not at all.
    --
    It is human nature to take shortcuts in thinking.
  21. Heck... by rblancarte · · Score: 2, Insightful
    I had only read half the article when I posted my thoughts. Now that I have read more:

    Damn, Steve Jobs was on top of things here. He hit the nail on the head and could be considered be 100% right about what he said. Just some of the things he thought:
    He thought the design sucked - to plain jane. I don't know how much it changed since then, but this device still is kind of so-so looking.
    He hit them for manufacturing issues, many of which might have been right. Which also led to him ...
    Knocking them for their thoughts on reverse engineering. He is probably right on this, and IMHO, their thinking it couldn't be reverse engineered was very obtuse.
    His biggest point was that they needed to just flood the market. Don't go slow, go all out, sell them everywhere.
    I have to admit - his last point is very good, they had a very narrow market at the start, which alone let it get slammed. From the article:
    "[Jobs] warned that even this sort of slow launch was filled with dangers. If one stupid kid at Stanford hurt himself using a Ginger and then announced online that the machine sucked, the company was sunk, because there was no way to control that or counter it if people couldn't ride one for themselves. With a big fast launch, on the other hand, a few malcontents wouldn't be heard above the general hoopla."
    Think about it. Why is one of the biggest reasons that the Segway is slammed? No one has gotten on one. Hell, I would guess very few of us have seen one in person. I saw one briefly, but didn't get a good look at it. I have heard the "It sucks, it sucks", but I don't see a lot of people out there who have used one that could give a solid review of it. There is a little scooter place in the shopping center near my place that does all they can to get their scooters seen. Just from watching people ride them, I have a better feel for what those scooters can do than a Segway.

    RonB
    --
    It is human nature to take shortcuts in thinking.
  22. You guys are just jealous by Anonymous Coward · · Score: 1, Insightful

    Anyone geek would love to have a segway, even if it's just for a few days.

    You just dump on this guy because he's got one, and he likes it. And YOU DON'T.

    Hey, I like my Canon 1D, my Canon GL2, and a bunch of other cool stuff I have; if you were talking about that, I'd tell you in spades how great it was.

    The guy is an honest gadget freak, and it's interesting to find out how he uses it.

    So stop putting him down.