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Apple Marketing Hypes New PowerMacs

Wacky_Wookie was only one of many who wrote in with a mention of Apple's "leak" of specifications for a new line of PowerMacs to be dubbed "G5", apparently running the new PowerPC 970 CPUs. No offense, but anyone who thinks it was a mistake or leak doesn't understand marketing. :) Update by J : In case those linked sites get taken down too, try MacNN.

9 of 1,022 comments (clear)

  1. Macminute took down the specs screenshot by Surak · · Score: 5, Informative

    But you can get it from here.
    Also more on the story here.

  2. Re:My analysis of why this is fake. by customs · · Score: 5, Informative

    The was from a graphic directly from store.apple.com on the PowerMac site; not from a little teen's weblog (heh)...the credibility is high, and all of the sites that had posted the information have since removed the graphic per request from apple. macrumors, macnn, appleinsider, mac minute, etc.

    the posted specs went far beyond the expectations of...anyone.

  3. To spell it out: the specs by mithras+the+prophet · · Score: 5, Informative

    * 1.6Ghz, 1.8Ghz, or dual 2Ghz PowerPC G5 Processors
    * Up to 1 Ghz processor bus (!!)
    * Up to 8 GB of DDR SDRAM
    * Fast Serial ATA hard drives
    * AGP 8X Pro graphics options from NVIDIA or ATI
    * Three PCI or PCI-X expansion slots
    * Three USB 2.0 ports
    * One FireWire 800, two FireWire 400 ports
    * Bluetooth & Airport Extreme ready
    * Optical and analog audio in and out

    Quite a leap from the current dual 1.42Ghz G4 boxes, with a 166Mhz bus...

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  4. Re:My analysis of why this is fake. by croddy · · Score: 5, Informative
    people do plenty of serious audio work on apples. err, I mean, most of the industry uses them. 90% of the time I spend on apple machines is in audio apps. creative is shipping consumer-grade cards with optical jacks; it's no surprise that apple would include them in a stock setup.

    a lot of G4's shipped with just. plain. awful sound cards. this is welcome news.

  5. Maybe, maybe not. by Doktor+Memory · · Score: 5, Informative

    It's not a G5, it's a PPC970, completely different beasts.

    Newsflash, kiddo: neither Motorola nor IBM sell a CPU called the "G4". "G4" was a "marchitechture" term coined by Apple in the spirit of Motorola's internal "G3" codename for the PPC750. The chip inside any "PowerMac G4" is some flavor of a Motorola PowerPC 7400, no matter what Apple calls it.

    You can pretty much bet the farm that Apple will call every varient of the PPC970 they ship a "PowerPC G5".

    1GHz bus? gimme a break. Intel hasn't yet reached this. Two points impossible.

    Ahem. ("1ghz" is probably apple marketing-speak, but it's always been known that the PPC970 will have a stupidly fast FSB -- Intel isn't the only company that can innovate in this field, eh?)

    Almost believable, but for the moment Apple are phasing out the use of NVIDIA cards in their machines.

    Simply and 100% wrong. Apple has been doing pretty much exactly the same thing for the last three years on this front: providing whichever of the two offered them the best OEM pricing as the default configuration, and offering the other as a build-to-order option. They will continue to do this.

    Also, Apple have a long standing habit of using Firewire instead of USB 2.0

    Here, you may be correct, but there are two issues that may force them to start shipping "USB 2.0" connectors: first, the USB consortium has recently declared that all USB ports are "USB 2.0" (yes, this is weird and stupid), and secondly it's actually getting a bit difficult to source USB controllers that only support the 1.0/1.1 specs.

    Once again use of the verbal "One" instead of the numeric. Only one FW800 port? Why would Apple stick with FireWire 400 anyway? I mark this impossible

    FW400 and FW800 use different connectors, and there are not yet many FW800 products on the market. This is called "covering your bets" and "not pissing off your customers". BTW, 1x FW800 and 2x FW400 is also the configuration on the 17" AlBook, so they've already shipped one machine in exactly this "impossible" configuration.

    optical audio in a graphics machine? I'm sorry but this sounds like wishful thinking.

    No, it sounds like you have no idea what you're talking about. Do you have any idea how many macs are used in audio production? Are you aware that Apple sells their own high-end audio composition program? The only surprise about a PowerMac with optical TOSlink is that they didn't do it years ago.

    --

    News for Nerds. Stuff that Matters? Like hell.

  6. Re:My analysis of why this is fake. by h'biki · · Score: 5, Informative

    It's not a G5, it's a PPC970, completely different beasts. Not to mention neither Motorola or IBM have 2GHz chips in their roadmap until 2005. Bzzzt One point impossible

    Bzzt. Wrong.

    G3 and G4 are both Apple marketing terms, not CPU specifications from IBM or Moto.

    IBM was expecting low yields of the 2ghz chip but it was always on the roadmap for this year... or have you not been paying attention?

    I'm writing this on a Powerbook G4, not a Powerbook 7450 (PPC 7450 is Motos term for the cpu running this beastie).

    1GHz bus? gimme a break. Intel hasn't yet reached this. Two points impossible

    Bzzt. Wrong. One word for you:

    Hypertransport.org

    The FSB runs at half the clockspeed of the CPU. A dual 2ghz 970 would have FSB of 1ghz.

    The rest of Apples site would say "3 USB Ports" not "Three". Also, Apple have a long standing habit of using Firewire instead of USB 2.0. I take this as one point impossible

    The current G4s ship with USB 2.0 chipsets. Firewire and USB2 are NOT in competition. THey have different applications. If you don't belive me, then I ask you to point to a USB2 uncompressed SDI interface? Oh. YOu can't? Shit.

    Once again use of the verbal "One" instead of the numeric. Only one FW800 port? Why would Apple stick with FireWire 400 anyway? I mark this impossible

    My dual 1.4ghz G4 has a FW800 port and two FW400s. FW800 is a different physical interface than FW400. I'm sure the chipset is also slightlly more expensive.

    Bad grammar, but optical audio in a graphics machine? I'm sorry but this sounds like wishful thinking. One more point impossible.

    Marketing has always made a habit of playing with grammar.

    Macs are not just graphics machine. In fact, the dual 1.4ghz mentioned above is primarily an audio workstation. It has digital audio out already on board.

    Optical in/out is a surprise, but not unlikely - it has its advantages.

    This is accurate. Like it or not. Apple is back in town where it belongs - on the top.

  7. Re:Yay! by Alan+Partridge · · Score: 5, Informative

    Apple machines have held a performance lead over MS PCs at various times in the past. The new dual 2Ghz machine seems to have a reasonable chance of being one of the fastest desktop machines available - although Apple probably won't be able to hold that lead when the Athlon 64 vs Intel battle hots up again.

    I can't wait to grab one of these new Apples - good work Apple & IBM, I say!

    --
    That was classic intercourse!
  8. Optical Audio == mLAN by drgroove · · Score: 5, Informative

    My speculation: The 'optical audio' that this ad touts is an implementation of Yamaha's mLAN, a joint project between Apple and Yamaha begun in 1999.

    mLAN essentially allows the transfer of all audio-related signals - be they MIDI, audio, whatever - over 1 firewire cable.

    yamaha press release, mlan, 2000 [opens in new window]

    Now, why would Apple release a G5-based PPC with a dedicated mLAN port? I think Apple's hiring of Doug Wyatt - the guy who invented MIDI Timecode at Opcode - as well as Apple's aquisition of eMagic - in addition to their collaboration with Yamaha on the mLAN spec - would give Apple every incentive to put an 'mLAN' port on the back of their computer, even if it is only another firewire port.

    Keep in mind that OSX has MIDI capability built-in - unlike any other OS. ALso, with the addition of a simple mLAN port, Apple can now state that their PPC is music-production ready right out of the box.
    Doug Wyatt hired by apple
    eMagic Corporate info

  9. Re:Yay! by TheCrazyFinn · · Score: 5, Informative

    Umm, have you seen the specs on a PPC970 kiddo?

    The PPC970 wit its Power4 core, clocked at 1.6GHz completely trashes a 3GHz P4. Faster bus, faster integer, and completely outclasses the P4 for FPU and SIMD.

    And it looks like Apple's going to ship a dual 2.0 GHz. This ain't your grandma's G4 (In fact, at the same clock, it looks like the PPC970 has a 1.5x or more advantage for integer and 2-2.5x advantage for FPU/SIMD over the G4, and the G4 is, clock-for-clock, the fastest CPU currently in the desktop and laptop market, it's only real disadvantages are low clock speed and the slow system bus, both of which are problems the PPC970 doesn't have).

    Remember that Athlon is only clocked a couple of hundred MHz faster than the 970, and isn't nearly as fast, clock-for-clock.

    --
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