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TiVo Data Collection Ramifications

Posted by michael on from the messing-up-the-business-model dept.

www.sharkdefense.com writes "Businessweek has an interesting article on a new TiVo technology which allows ad executives to see which ads are skipped on the DVRs. Thank goodness they still don't know if you went to the bathroom for a break or to the fridge. The article is an eye-opening read."

11 of 376 comments (clear)

  1. Which ads by xyrw · · Score: 5, Funny

    which ads are skipped on the DVRs

    All of them?

    1. Re:Which ads by bongoras · · Score: 3, Funny

      "explosions and skin" -- you say that like it's a bad thing. Seriously, is there anything anyone needs to know about Charlie's Angels besides explosions & skin?

    2. Re:Which ads by notque · · Score: 5, Funny

      Sure you skip all of them but the question is which ones do you rewind to watch. I have noticed that hot chicks tend to do the trick for me.:)

      Great, every ad will now how hot chicks.

      Oh wait...

      --
      http://use.perl.org
  2. The proper time for breaks by shlong · · Score: 4, Funny

    Thank goodness they still don't know if you went to the bathroom for a break or to the fridge.

    I think the point that we all are missing is that we should be watching TV for the ads and taking our breaks during the filler (a.k.a. the actual show). At least, that's the way to be a good consumer.

    --
    Cat, the other, tastier white meat.
  3. Ugh by mikeophile · · Score: 4, Funny
    "Certain genres are "stickier" than others"

    Are they talking about Skinimax and the Playboy Channel?

  4. Re:You can't handle the truth! by thrillbert · · Score: 5, Funny

    PLEASE tell me this doesn't mean more Reality TV shows!!!

    Slashdot TV, Real geeks unequiped to deal with the real world. From the makers of Survivor!

    ---
    The good die young -- because they see it's no use living if you've got to be good.

  5. Hackable? by mikeophile · · Score: 4, Funny

    Is there some way to flip the evil bit and make it seem like I watch nothing but commercials?

  6. Re:All we need next is ... by Dr+Caleb · · Score: 4, Funny
    A multiple-choice box for _why_ the commercial was skipped or watched.

    Advertising Executive: "21% wrote in CowBoyNeal? Who TF is CowBoyNeal?"

    --
    "History doesn't repeat itself, but it does rhyme." Mark Twain
  7. Re:Proportion of Viewrs with TiVo? by HarveyBirdman · · Score: 4, Funny
    Does anyone know if there is a TiVo demographic?

    Yes. We're all alpha geeks with unparalleled technical skills, perfect Libertarian/Free Market outlooks, vast bank accounts/portfolios and enourmous genitals that make the bitches scream and beg for more.

    --
    --- Ban humanity.
  8. At least they don't show how to use it by Greyfox · · Score: 5, Funny
    I can just see the commercial for that one

    Man 1: Hey, Joe, do you ever have problems with an itcy asshole?
    Man 2: Well I used to, then my friends turned me on to Preparation H!
    Man 1: Really? How's that work?
    Man 2: Well lemme just slap a little on for you there, skippy...
    Man 1: Oooh.. Oh...
    Man 2 ... Just gotta make sure you get a thorough coat on...
    Man 1: Hey... that IS better!
    Voiceover: Preparation H, for all your itchy asshole needs.

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

  9. Re:You can't handle the truth! by Aadain2001 · · Score: 3, Funny

    I'd actually watch that.

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