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TiVo Data Collection Ramifications

Posted by michael on from the messing-up-the-business-model dept.

www.sharkdefense.com writes "Businessweek has an interesting article on a new TiVo technology which allows ad executives to see which ads are skipped on the DVRs. Thank goodness they still don't know if you went to the bathroom for a break or to the fridge. The article is an eye-opening read."

1 of 376 comments (clear)

  1. Finally.. by cK-Gunslinger · · Score: 2, Redundant
    ..This is the beginning of the end of that drunken orgy of dollars spent on broadcast TV..
    Good. I don't mind some advertising, but I'm not going to watch ads for things that I would never buy in a million years. Maybe if advertising start making better profits with more effective ads, they'll produce less ads.. *cough*.. *snort*..*mwahahahah!!!* Oh well, it sounded good in theory.