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TiVo Data Collection Ramifications

www.sharkdefense.com writes "Businessweek has an interesting article on a new TiVo technology which allows ad executives to see which ads are skipped on the DVRs. Thank goodness they still don't know if you went to the bathroom for a break or to the fridge. The article is an eye-opening read."

21 of 376 comments (clear)

  1. Blah Blah by Anonymous Coward · · Score: 0, Funny

    Blah blah blah. So what if they know if you clicked on their ad or not? Web page banner companies have known this for years. It really doesn't matter.

  2. Which ads by xyrw · · Score: 5, Funny

    which ads are skipped on the DVRs

    All of them?

    1. Re:Which ads by bongoras · · Score: 3, Funny

      "explosions and skin" -- you say that like it's a bad thing. Seriously, is there anything anyone needs to know about Charlie's Angels besides explosions & skin?

    2. Re:Which ads by notque · · Score: 5, Funny

      Sure you skip all of them but the question is which ones do you rewind to watch. I have noticed that hot chicks tend to do the trick for me.:)

      Great, every ad will now how hot chicks.

      Oh wait...

      --
      http://use.perl.org
  3. The proper time for breaks by shlong · · Score: 4, Funny

    Thank goodness they still don't know if you went to the bathroom for a break or to the fridge.

    I think the point that we all are missing is that we should be watching TV for the ads and taking our breaks during the filler (a.k.a. the actual show). At least, that's the way to be a good consumer.

    --
    Cat, the other, tastier white meat.
  4. This can only lead to one thing.... by macshune · · Score: 2, Funny

    better ads!!! Woohoo! Now when I visit the relatives they'll make me laugh with their epic stories of this funniest commerial or that one with the dog!!! Yeah! Go TiVo!


    ..end sarcasm...

  5. Ugh by mikeophile · · Score: 4, Funny
    "Certain genres are "stickier" than others"

    Are they talking about Skinimax and the Playboy Channel?

  6. What for ? by Rosco+P.+Coltrane · · Score: 2, Funny

    a new TiVo technology which allows ad executives to see which ads are skipped on the DVRs

    Do they need a new TiVo technology to know that all ads are skipped ?

    It's like if my email client told bulk marketers which spam I didn't delete ...

    --
    "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
  7. Re:You can't handle the truth! by thrillbert · · Score: 5, Funny

    PLEASE tell me this doesn't mean more Reality TV shows!!!

    Slashdot TV, Real geeks unequiped to deal with the real world. From the makers of Survivor!

    ---
    The good die young -- because they see it's no use living if you've got to be good.

  8. Hackable? by mikeophile · · Score: 4, Funny

    Is there some way to flip the evil bit and make it seem like I watch nothing but commercials?

  9. Re:You can't handle the truth! by H310iSe · · Score: 2, Funny

    Prediction: to account for the possibility that people watching reality television are brain-dead and, while not forwarding through commercials, are not watching them exept to try and eat food that appears in some spots, Tivo has introduced a new on-demand service, interactive TV with links to live web chats on the current program bundled with TiVo-CU, the Tivo eye which scans the living room to record number of viewers and general state of consciousness. Video will automatically pixilate all faces.

    Next Month: Reality television shows based on Tivo-cu footage are found to have the highest advirtising watch-thru.

    --
    closed minded is as closed minded does
  10. Re:All we need next is ... by Dr+Caleb · · Score: 4, Funny
    A multiple-choice box for _why_ the commercial was skipped or watched.

    Advertising Executive: "21% wrote in CowBoyNeal? Who TF is CowBoyNeal?"

    --
    "History doesn't repeat itself, but it does rhyme." Mark Twain
  11. Take that! by jeffkjo1 · · Score: 2, Funny

    I made a little tin foil hat for my fast forward button.

    Take that ad-execs!

  12. I told ya, suckers. by flacco · · Score: 2, Funny
    I opted out of that data collection crap knowing full well that it would be exploited at some point, despite their protestations to the contrary. I never would have bought a tivo without the opt-out option anyway.

    Open source Linux-based PVR's to the rescue!

    Thank goodness they still don't know if you went to the bathroom for a break or to the fridge

    Unfortunately they'll be able to deduce that you were jerking off when you rewound and replayed that Doritos girl commercial about forty times.

    --
    pr0n - keeping monitor glass spotless since 1981.
  13. Re:Is it just me or what... by gearheadsmp · · Score: 2, Funny

    Just keep it within the confines of your tinfoil hat, and you'll be ok. Take me for example - I wear my tinfoil hat 24/7, and I even go as far as shaving my head inside an aluminum tent.

  14. Re:Proportion of Viewrs with TiVo? by HarveyBirdman · · Score: 4, Funny
    Does anyone know if there is a TiVo demographic?

    Yes. We're all alpha geeks with unparalleled technical skills, perfect Libertarian/Free Market outlooks, vast bank accounts/portfolios and enourmous genitals that make the bitches scream and beg for more.

    --
    --- Ban humanity.
  15. At least they don't show how to use it by Greyfox · · Score: 5, Funny
    I can just see the commercial for that one

    Man 1: Hey, Joe, do you ever have problems with an itcy asshole?
    Man 2: Well I used to, then my friends turned me on to Preparation H!
    Man 1: Really? How's that work?
    Man 2: Well lemme just slap a little on for you there, skippy...
    Man 1: Oooh.. Oh...
    Man 2 ... Just gotta make sure you get a thorough coat on...
    Man 1: Hey... that IS better!
    Voiceover: Preparation H, for all your itchy asshole needs.

    --

    I'm trying to teach myself to set people on fire with my mind... Is it hot in here?

  16. Re:You can't handle the truth! by Anonymous Coward · · Score: 1, Funny

    Being above the rest in the television caste system still leaves you a turd in the gutter.

  17. Re:You can't handle the truth! by Aadain2001 · · Score: 3, Funny

    I'd actually watch that.

    --
    Space for rent, inquire within
  18. Re:Luckily by patchmaster · · Score: 2, Funny

    I recall reading somewhere that 30-40 years ago, before there were 187 cable/satellite channels, the operators of the New York City water system could tell with a high degree of accuracy how many people were watching which shows by comparing water flow with the timing of commercials. A minute or so after a hit show went to commercial there would be a huge surge in water demand as all the toilets started flushing.

  19. Re:You can't handle the truth! by Tingler · · Score: 2, Funny

    I'd actually watch that.

    But would you watch the commercials?