Take Lara Croft To Work Day

Thanks to an anonymous reader for pointing to a Spong.com article discussing publisher Eidos naming this Friday, 4th July, as 'Take Lara Croft To Work Day' in the UK. According to the official site, "The 'Take Lara To Work Day' initiative was devised following a recent report from the London School of Economics on how creating a happy working environment stimulates the workforce", and the publicity stunt even has an 'Email Your Boss' link so you can beg him to let you play Lara Croft Tomb Raider: Angel Of Darkness in work hours. Unfortunately, any companies that do this may not actually be making their employees happy.

Comments

movie tie up!!!

[andrewleung]

ok, i don't know WHO the marketting wizards at Eidos are but they REALLY REALLY SUCK ASS.

They can make up for the delayed game WITHOUT resorting to BS marketting tricks like this. Re-name the game to fit with the upcoming Tomb Raider Movie, The Cradle of Life and release it WITH the movie... save cash on marketting the game as the movie will have FAR FAR better marketting (i.e. real boobies) than we can currently generate on any system... everyone will be so tied up with either: [1] Tomb Raider movie [2] Tomb Raider movie, original soundtrack [3] Tomb Raider game [4] Angelina Jolie's chest. [5] all of the above. this will just be a HUGE take for Eidos... everyone will be forgiven...

they totally missed out on the first Tomb Raider movie... although it sucked ass, it doesn't take a rocket scientist to put 2 and 2 2gether... at least this time, they're within the same month...

*sigh* Eidos, just think... :-)

better yet, just copy what Spider-Man did last year...

Re:Core is creatively bankrupt

[gmhowell]

I'm getting ready to play TR: Angel of Darkness, but I have to admit I'm not expecting much

Doesn't much matter: by buying the game, you've rewarded their earlier incompetence. Good job.