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Adobe Drops Mac Support For Premiere
Theaetetus writes "In a story on MacCentral, it's revealed that Adobe Systems is dropping support for the Mac in the new version of video editing app Premiere: 'If Apple's already doing an application, it makes the market for a third-party developer that much smaller,' said David Trescot, senior director of Adobe's digital video products group. In response to the news, Apple issued a statement welcoming Premiere customers to make the switch to the Mac and Final Cut Pro."
Please bear in mind as you read this post that I am quite the Wintel/Lintel advocate, although I absolutely love Final Cut on the Mac.
;0)
I think that in Apple's attempts to make everything work so well (which they do an excellent job of), they end up simply deepening the divide between their user base and the "mainstream" (read: other 95%) user base. Final Cut is a dream to use, I've used it since version 1.0 and love everything it does. But I also like Premiere, partly because of its lower cost and ability to work either on Windows or Mac (as a side note, in a video environment, professionals will use the best platform for the job... Windows provides better support for the high-end stuff, but for quick and dirty you can't beat the Mac. Thus, I work on both platforms).
I think that we're seeing a disturbing trend. Although I do love Final Cut, I simply can't justify spending the money on a Mac when I could get equal performance on an x86 platform for less.
(NOTE: none of the comparison benchmarks I have read did any comparison with the Opteron. Why? Because the Opteron would win, hands-down... there would hardly be a contest
As Mac tries to do it better themselves, I think they're only going to push themselves farther and farther away from the rest of the computer world. Embracing BSD was a big step in the right direction, but I've locked OS/X so many times, I'm embarassed to think that it's based on Un*x.
Apple needs to decide what they want to do: do they want to support an entire platform, hardware AND software themselves, or do they want to worry about one as opposed to the other?
... but posting this comment should remove the point I gave the bastard.
To a Lisp hacker, XML is S-expressions in drag.
Apple is doing the exact things that Microsoft does. It owns the OS; so it creates the best software for it's OS by using hidden, unpublished APIs. ...they are all the same. Thank God for Linux!
But continue to put blinders on when talking about your double-standard regarding Apple's long and proud history of hostility to non-Apple products and services.
As usual, when a company finally drops support for Apple, you have only Apple to blame...
Manipulate the moderator system! Mod someone as "overrated" today.
Couldnt have said it better myself. IMHO apple is just as hostile if not more towards 3rd party devolpers than M$. I give apple 3 years till they are bankrupt or bought out. Flame away but 3 of the 4 mac users I know bought them because the case and monitor looked "cool". Only one of those 3 macs is still in use. This is mainly due to macs lack of alternative sofware. Two of these people own pc's now and love open source programs, freeware, and the thousands of choices in software they never had before. I was glad to build a system for them and it cost around 600 bones (good video cards for gaming cost the most) compared to the 2800 for the macs. One friend was completely turned off after sitting on a mac for a year and wont even get another computer now( very sad ). The fourth friend of mine is all mac and a total zealot. He hates linux and windows SOOO much and would never switch even if macs sales went to fund a new nazi party ( he is jewish :P ) So thats just my take on macs. I am not flaming ...it is just what I have observed and taken away although it may be totally incorrect.
"At first, we thought it was just another snake cult."
In this industry, Apple has about a 70% market share.
This is the second time in this thread you have perpetuated this myth. You must be living in the 90s, because that was the last time Apple has a 70% market share in the NLE market. It's more than 50% PC now.
Maybe it's hard to type with that squishy keyboard and the one-button mouse, but you'd be more credible if you got the name of the product right.
Best Buy can have you arrested
Your comment suffers from the same issue as the previous posters comments-- you provide no actual data to back up your claims beyond hearsay. Please don't preach your feelings as gospel, because IMHO, I sincerely doubt Mac's claim 80% of the video editing/manipulation market.
But then, this wouldn't be a subject about the Macintosh (and Apple) unless things were overblown with little to no facts to back them up. =)
All I know about Bush is I had a good job when Clinton was president.
I think the point being missed here is that Apple is a company made up of many groups. There's Apple hardware and Apple software.
Just like any business Apple software probably treats the video editing market as a business opportunity... that is - look at the environment, evaluate competitors and decide to enter the market if you can sustain a competitive and profitable advantage.
When they bought FCP from Macromedia, I'm sure they knew what they were doing. Premiere was already out on the Mac so they knew they were entering into competition with Adobe. Think of the FCP at Apple as Macromedia. Two software developers competing in a market.
That's all there is to it. No conspiracy theories, etc. Apple is just about to make money like everyone else.
They squashed that company that made Apple Clones (I cant even remember their name anymore), they squashed tons of companies which were selling Apple hardware (gotta make those Apple stores profitable, after all), and notice that hardly anybody makes third-party Apple hardware anymore, unless they have some kind of special arrangement with Apple (Im thinking kickbacks).
In closing, IMO the real obstacle to Apple being successful is, was, and always will be Apple.
Manipulate the moderator system! Mod someone as "overrated" today.