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Real-World Hyperlinks

RunAmuk writes "Wired is reporting about being able to "Point and click your mobile phone at a poster in London movie theaters this July and you'll be able to directly access the movie's Web page." While there are many practical uses for this technology, like in museums as the article suggests." I'd like to use it at video rental places and CD stores to get product reviews.

52 of 322 comments (clear)

  1. Oooooh! by aborchers · · Score: 5, Funny

    A long-range Cue Cat!

    --
    Trouble making decisions? Just flip for it.
    1. Re:Oooooh! by thud2000 · · Score: 5, Funny

      Exactly what I thought too. Whatever these marketers are on, I want some. "If you look at this ad, you may be rewarded with ... ANOTHER ad for the same thing! Act now!"

    2. Re:Oooooh! by elmegil · · Score: 2, Funny

      Let's say it all together now...."conVERGence". Bah.

      --
      7 November 2006: The day Americans realized corruption and incompetence weren't addressing 11 September 2001
    3. Re:Oooooh! by gordon_schumway · · Score: 2, Funny

      Goddamnit people! It's ':Cue:Cat'!

      Eri:c :Chavez
      :CEO, Digital :Convergen:ce

      --

      Ha! I kill me!

  2. Still no cure for cancer... by hendridm · · Score: 5, Funny

    Send pictures, check your e-mail, surf the Internet, and instantly pull up movie reviews!*

    ...

    *Note: Requires $10 activation fee, you must upgrade to the $59.99/month package, and you will be charged $0.39/minute for every minute you go over your already worthless amount of daytime minutes.

  3. Hmmm.. by Anonymous Coward · · Score: 3, Funny

    While there are many practical uses for this technology, like in museums as the article suggests.

    The submitter's phone must have rang while he was typing and hit the submit button prior to sentence completetion. That, or he has ADD.

  4. P2P networks by Anonymous Coward · · Score: 5, Funny

    I'd like to use it at video rental places and CD stores to get product reviews.

    You must be new to the Internet.

    1. Re:P2P networks by DogFog · · Score: 2, Interesting

      Using the internet AT the CD/rental place is the problem though... sure you could have your wireless LAN and PocketPC and whatever but just pointing your cellphone is so much easier.

  5. this better not replace what's already at museums! by garcia · · Score: 4, Insightful

    For example, it could be used in museums and galleries, where visitors could download high-quality audio and visual content about exhibits.

    Will this hinder museums from adding both visual and audio cues to their exhibits? I personally think that cell phones should be banned in public places such as museums and this will just encourage Joe to hop on his cell phone and chat with Mary while I am trying to enjoy some peace and quiet.

    I saw some really interesting usages of computers in museums (like here, I realise this is more of a piece of art, but you get the idea).

    Keep the cell phones out and enjoy getting away from things that you see and use everyday.

    Just my worthless .02

  6. Love the hackability.. by grub · · Score: 5, Funny


    Oh this would be such fun to hack..

    Child: Daddy, what's that "Finding Nemo 2" about?
    Father: Let's look on our phone, son.
    >clicky click click
    Father: Hmm.. it appears to be about a man stretching his bottom wide open.

    --
    Trolling is a art,
  7. Are you kidding? by cK-Gunslinger · · Score: 4, Funny
    I'd like to use it at video rental places and CD stores to get product reviews.
    Are you kidding? Consumers with the power to make instant informed decisions? The (music/movie/software/etc) industry would sh*t a brick!
    1. Re:Are you kidding? by Alpha_Traveller · · Score: 5, Insightful

      No, they aren't kidding. The industry is not going to be afraid of that if the review site is owned by the same company making the movie, which I guarantee will be the case. Every movie distributor will want a piece of the action to make sure the information you see and hear about THEIR movie is exactly what you should be hearing (in their minds). They will *pay* for that priviledge. And if your cell minutes are used to do this, so will you.

      --
      "Love is like pi - natural, irrational, and very important." (Lisa Hoffman)
    2. Re:Are you kidding? by stratjakt · · Score: 2, Interesting

      Informed opinions?

      Yeah I'm sure the publishers are going to link their products to objective reviews - even if they are bad.

      So why not use your www enabled phone to google your own reviews? Well, that type of thing has been out for months now - we need something hot and new!

      It'll just be all the same hype on the back of the box - for pinheads who want to read it on something electronic for a couple bucks a pop. Or perhaps are too lazy to turn the box over.

      This isn't an article or news of course. Just an advertisement for a service that shows you advertisements. Paying for commercials. Sheesh.

      --
      I don't need no instructions to know how to rock!!!!
  8. Pop-Ups? by retto · · Score: 5, Funny

    Point and click your mobile phone at a poster in London movie theaters this July and you'll be able to directly access the movie's Web page.

    Is some guy wearing a sign going to jump in front of me and start blathering on about casinos or cheap travel discounts?

    1. Re:Pop-Ups? by st0rmshad0w · · Score: 4, Funny

      Hmmm, or how about maybe a guy in a goofy butterfly outfit putting you in a headlock if you try to show the info on an 'R' rated film to some kid?

      Ahhh, parental controls....

  9. Practical Applications by ThePolemarch · · Score: 2, Insightful

    I saw the *applications* described in the articles, but reallistically, how much time does that save? Yes, you are taken directly to the web page, thus providing a measure of convenience of not navigating to the page yourself, but I can't see widespread use of this technology for the applications mentioned. To me, any review of a movie, which you are sent to by those advertising the movie, has to be at least a bit biased.

    Besides. . .who wants more ads?

    --

    A long habit of not thinking a thing wrong, gives it a superficial appearance of being right.
    -Thomas Paine
  10. It seems like more tech than needed. by mikeophile · · Score: 3, Insightful
    Many newer cell phones have GPS and web capability.

    Wouldn't it be easier to visit a website set up for this purpose and send the locational data to get a lookup of everything posted for those coordinates?

    That way, we wouldn't be limited to the information that was paid for in the case of a movie theater being linked to the "official" site.

    Actual reviews could be posted, dare I say, moderated upon as well?

    1. Re:It seems like more tech than needed. by mechaZardoz · · Score: 2, Interesting

      True, but consider that most civilian GPS receivers only have an accuracy of about 100 feet ( marine GPS transceiver accuracy); which means that standing on any given street corner you'd catch a lot of potential businesses. This one upside of this technology is that it great reduces the ranges and increases the specificity of the source of the info.

  11. Cute chicks by rhfrommn · · Score: 2

    Could you point it at a cute chick and get her phone number?

    Would make a trip to the bar way more efficient. No need for all that drink buying and small talk.

    --
    My motto is: Never give up - unless it's harder than you want it to be.
  12. I don't know about you. by headbulb · · Score: 5, Insightful

    But when I leave the computer I don't really wanna take it with me. I don't wanna phone that can get internet. I want a phone that is simple... I have a dad that has a pda, digital camera, gps. Its beyond annoying when you have to stop because someone in your group has to check the gps corodanites for the place you are at. Technology is great, But so is this world. Lets enjoy the world and technology, But make sure that we have a balance. If your balance is take your pda everywhere with you then thats your choise.

    1. Re:I don't know about you. by Zebbers · · Score: 2, Insightful

      ummm
      if my fone has a pda and gps in it already
      and is no extra burden to have
      and i already need to carry my fone
      then it is good

  13. Possible uses by JoeCotellese · · Score: 4, Funny

    I'd like to use it to point at a CD and get it queued in Kazaa.

  14. Why does my phone keep beeping? by curtisk · · Score: 4, Insightful

    How are the phones choosing what to "receive", point and "click"? thats a little vague. And what happens if someone slams a bunch (of different ones) up on a wall, which tag, or do you get them all? Who will administer all these tags? Can coke go around and plop them on pepsi billboards? Can a prankster (heheh) make some to well, in essense spam users with their messages? It sounds like a cool idea, but the implementation issues sound potentially horrible.

    --

    Sehr geehrter Toilettenbenutzer!

  15. Better use by Lt+Razak · · Score: 4, Funny

    I'd like to point and click on a girl walking buy, and having www.XXXgirlnextdoor.com or www.milf.com pop up, showing the nekkid details.

  16. phones on ... great by Ian+0x57 · · Score: 2, Insightful

    Just what I need, people turning their phones ON in the theater. The last thing we need is encouragement to bring more phones.

  17. Make it better?! by geekmetal · · Score: 3, Funny
    "Looking even further ahead, Hypertag will use visual recognition, so phone users can point their phone at a magazine or newspaper article and be linked to a Web page, and even sound," said Morgan. "Using sound would allow TV viewers to access related Web pages by pointing and clicking their phone at the television.

    So that we can read painfully from our cell phone screens instead of reading the printed material? Hmm.. Wonder how further they think they will go..

    --
    There are two kinds of egotists: 1) Those who admit it 2) The rest of us
  18. Not a new concept by Mwongozi · · Score: 2, Informative

    AT&T UK's research division (the same people who took over the VNC project) have been exploring similar ideas within buildings in the Sentient Computing Project.

  19. I bet retailers will fight tooth and nail... by FatSean · · Score: 5, Funny

    No longer would consumers be fooled by packaging and out-of-context reviews! All the crap merchandise would have to be reduced to their actual value. "Top Gun" will sell for $3 on DVD.

    --
    Blar.
  20. Re:Wait until this technology matures by flying_triguy · · Score: 2, Funny

    Well, if you are seriously reading this article,
    and thinking about the consequences I can tell you
    the statistical probability right now... Zeroooooo

    D

  21. [snide] Fair and Balanced [ /snide] on your phone. by switcha · · Score: 2, Insightful
    I'd like to use it at video rental places and CD stores to get product reviews.

    I'm sure that the rollout of that would never involve the media companies signing on (or walking across the hall) with the phone companies to control that content.

    "This 'Cell-O-Matic' review of this fine MGM movie, brought to you by...MGM"

    --
    You know what? ... A little club soda *did* get that out!
  22. hmmm - a better use by Tumbleweed · · Score: 4, Funny

    Howzabout I point the thing at a pretty girl, and it reads her RFID tags and tells me what her blog URL is...now *that's* an 'enabling technology'! :)

  23. The real usage by Torgo's+Pizza · · Score: 5, Insightful

    It's hard enough
    to read the current
    text on my cell phone
    that has a screen no
    wider than this mess
    age. I can't imagine
    reading lengthy discuss
    ions of art works and
    paintings on a cell
    phone. I think my thumb
    would break from hitting
    the scroll button const
    antly.

  24. Logistics & Supply Chain Management Apps by HighOrbit · · Score: 2, Interesting

    Put one of these on a shipping container, a box, or a pallet and then tie the returned webpage to a back-end database and you could have a killer app for transportation manifests and shipping invoices.

  25. One thing left to do. by aeinome · · Score: 2, Funny

    Get pr0n via strip club adverts.

    --
    When you don't have a leg to stand on, don't even get up.
  26. Spam escapes from the computer by yintercept · · Score: 4, Insightful

    Why would they have to charge for this? With this new technology, Spam and popup ads will finally be able to escape from the computers into the community at large where they can really wreak havoc.

    People think billboards are sight pollution, well, we ain't seen nothing yet. Ten years from now, you won't be able to walk down a city street without a bombardment of media messages.

    Just like the Internet, all these media messages will be free!!!!

  27. Re:RFID by pVoid · · Score: 4, Funny
    I find it funny that all the replies to this post somehow are tinted with the idea that the original post was being paranoid about RFID.

    Pavlov would have a field day on this site... you guys hear the bell "RFID" and you can't help but start salivating.

    I think the parent post was just pointing out the simplicity in such a gadget - not its invasion of your so precious privacy.

  28. Good idea by stud9920 · · Score: 2, Funny

    ...because everyone should leave his GSM online when in the cinema.

  29. Reviews by Mikey-San · · Score: 4, Insightful

    As a few funny posts have pointed out, you'll never see reviews for products in the stores, and if you /do/ see them, you aren't going to see the really terrible reviews--accurate, perhaps, but still bad, so their accuracy is irrelevant--in the store next to the aisle where you'll find said reviewed product.

    Not to take the opportunity to take a shot at Microsoft (seriously), but IE does something in the same mindset. Rather, it doesn't do something:

    It doesn't block pop-up windows. Why? Advertising is what would be blocked, and Microsoft wants more people to advocate its browser. If company A has a product that company B is going to hide or recommend you don't touch, company A won't care about company B's method of delivery.

    Capitalism(tm): Pro-consumer all the way!*

    *void in the real world

    --
    Mikey-San
    Karma: +Eleventy billion (mostly affected by watching Celebrity Jeopardy)
  30. Music recognition service in the UK by Peter+Cooper · · Score: 4, Interesting

    There is an interesting system just launched in the UK where you dial a number on your phone, then hold your phone up to the source of the music for thirty seconds. It hangs up, and then messages you back with the name of the song, if it can work it out. This return message then costs you 25p for the trouble.

    It's automated, but gawd knows how it does it. That has to be some seriously clever software doing music detection. Either way, I figured it's yet another 'real world' hyperlink example.

    Unfortunately the name of the service escapes me, although it's advertised regularly on London's KISS FM. Does anyone else here know about this? I believe you can access the service by 'using the numbers down the middle of your phone..' 2580, perhaps? Just goes to show how good radio advertising really is! Ha! :-)

    1. Re:Music recognition service in the UK by CoolCat · · Score: 2, Interesting

      Clever?

      No, don't think so, we have the same service here in norway (actually had it for quite some time now), all it does is to compare against playlists in radio stations to get which tracks that are on air when you call them and then compare the recorded 30 seconds from your mobile with one of the songs and send you an quick sms back.. voila!

  31. Re:Are you sure that is a good idea? by GT_Alias · · Score: 2, Interesting
    Good point, I'm sure every review will be "two thumbs up! WAYYYYY up!"

    It would be a lot better if the product simply advertised what it is (instead of sending you somewhere). Then you could customize your cellphone/PDA with how to handle the incoming information. So assume they have a protocol where it reports what type of product it is (album, movie, whatever) along w/ info to specifically identify it, then you could set up your PDA to automatically visit your preferred movie review site(s), handing in the movie ID as a parameter.

    But that might put way too much power in the hands of the consumer, and we want to avoid that if at all possible.

  32. Wouldn't this be a single geeks dream come true? by linuxrunner · · Score: 3, Funny

    Walk down the street and point and click at every attractive woman you meet...

    click > Married
    click > Single but attached
    click > Looking for an orgy with the next man that asks

    Now we know what was on the mind of the guy who created this....

    --
    www.slightlycrewed.com - Because aren't we all?
  33. Re:Sort of repeat... by Adam+Schumacher · · Score: 3, Insightful

    Except that it is a different product with different technologies made by a different company with different functions.

    The system in the article you reference is based on the location of the phone, whereas the system in this article is based on the location of the tag.

    Amazing what you can learn from reading the article, eh?

  34. An actually useful location-based service by higgins · · Score: 4, Informative

    If you're using a computer at CMU (or one of Telerama's wireless hotspots in Pittsburgh), you can find out when the next bus comes near you at bus.maya.com. Perhaps it's not as glamorous as streaming Quicktime movies to your phone, but it's probably more useful ;-) That said, I hope someone solves the location-based services infrastructure problem. The bus hack depends on mapping IP addresses to lat/lons, which is incredibly brittle and evil.

  35. You believe reviews? by BelugaParty · · Score: 2, Informative

    "I'd like to use it at video rental places and CD stores to get product reviews"

    I don't understand. Most reviews on any website attached to such a service would be biased. Places like Amazon, its hard to get credible reviews since you don't know the history of the reviewer or have any idea what their motivation is for writing there. The reviewer could be a corporate shmo who's writing the review from an internal memo, never having seen/heard the movie/CD. They could be an incredibly articulate and pursuasive 9 year old with 9 year old taste. Or it could be HAL9000 (though some people here might like its taste).

    I think music/movie reviews are worthless. Thumbs up or thumbs down are just as useless. The best way to discover a new movie or CD is to meet a person, get to know them, and find out what they like; try watching the movies they like, and try listening to the music they like. Why don't you go to shows?
    You'll be happier. Have a friend. And a reference point for what you are going to fill your ears/eyes with.

  36. we need to stepback for a second by Alric · · Score: 4, Interesting

    For a bunch geeks, a bunch of people hear such do seem to be hating a potentially cool new technology.

    Sure, maybe these things would hijack your cell-phone, and then the world would end. Somehow I doubt it.

    I think the power would be more in the hands of the consumers. The article talks about infrared communication, not radio frequencies. This means that you would have to establish a direct line of sight link. If I have to point the IR port on my phone at something, I have a great amount of control over that.

    I think a potential area of trouble is who gets to control what links get displayed. But I could see myself walking into a Barnes&Noble and browsing some books. One looks interesting; so I scan the "WebCode" or whatever with my phone. A couple links pop up on my screen, one to the reviews section of B&N.com for the book and one to the publisher.

    Maybe I'm being too trusting, but this idea sounds pretty cool to me.

  37. Not today, but tomorrow? by nicodemus05 · · Score: 3, Interesting
    Not so useful on a cellphone, maybe. But what about the cell phones of tomorrow, the cell phones that double as PDAs and house keys and credit cards? The technology might not be practical now, but it will be. Just as flat screen monitors and laptops are outselling CRTs and desktops, someday PDA/cell combos will rule the market.

    How about pointing your cell phone at a gallon of milk in a grocery store and having it check against the items in your refrigerator to see whether you need more? Better yet, instead of cell phones, what about a device integrated into your clothing? It's very sci-fi, I realize, but isn't that where we're going?

    I guess what I'm saying is that even though this seems silly to us now that doesn't mean it won't become very practical with the advent of more technologies. Sci-fi isn't all impractical, it's a view of a future that may be achievable. Don't knock it.

    --
    while (!sleep){

    sheep++;

    }

  38. smartly transferring your economic power by watchthewatchers · · Score: 5, Interesting

    I'll get to how this ties into the thread shortly... but: We vote on elections that have very little choice. But every day, we vote with our dollars, transferring our economic power to the company that makes/sells the product/service. Boycotts are a way to vote with your $, but here's a much more effective way to do it subtley and daily: Every store (grocery, clothes, car), can have a bar-code (or RFID, or infrared) tag on each item, (or MUCH better for our privacy, can have this tag on the SHELF that contains the item so we don't take it home). And it'd be great if we can point a cell/pda/hand-held device at the shelf, and pull up info on the product. We could each put this product ID into the lookup field on whatever info-providers' websites/db's that are in-line with our values. I.e...Some may choose to find out what the Sierra Club thinks about the product, others may care if the product uses child labor, gives money for or against political causes, etc... This is kind of like a hugely expanded product label explaining contents, etc, but is not limited to what the company wants you to know, but what other data is really out there that you care about. You wouldn't read the label every time you purchase something, but as you are constantly tweaking your purchasing habits, you switch to spending money on feeding businesses in line with your values just like you would tweak your habits to shift towards low-fat or other choices. It's been years that I've been thinking this would be a good idea, and since I don't have the money to patent it and lock out others, I'm putting this idea "open source" on slashdot so any greedy co-opter doesn't lock people out from doing this right. your thoughts?

  39. Potential Use: Bookmark Reality by ruhk · · Score: 4, Interesting

    I don't want to read webpages or anything on my celphone. I don't even CARRY a cell phone. I do carry a PDA though. If I could point my PDA at one of these little tags, and have it capture the URL to a Mozilla bookmarked-tabs list that I could then pull up in mozilla when I get home, I'd be plenty chuffed. If something caught my eye through the day, I could just bookmark it and check it out later when its more convenient.

    --



    404 Error: .sig not found.
  40. Re:For the humor impaired... by cvas · · Score: 4, Funny

    Another...

    A pirate walked into a bar with a steering wheel in his crotch.
    The bartender said "Do you know you have a steering wheel in your crotch?"
    The pirate responded,"Arr, it's drivin me nuts!"

    Don't forget to tip your waitress.

  41. Well we know who will exploit this first by AnalogDiehard · · Score: 2, Funny
    Adult stores.

    Simply passing by a pr0n shop on the street will set off your cell phone and flood it with text message ads.

    Walk by a topless dance club and you get instant animated ads.

    Browse in the local magazine shop and a text message ad directs you to the "back room".

    Man am I glad I do not carry a cell phone...

    --
    Eternity: will that be smoking, or non-smoking? I Corinthians 6:9-10
  42. Re:RFID by plover · · Score: 4, Insightful
    I'm sure someone will attempt to enlighten me now, though. :) That's my :Cue...

    Early barcodes were viewed with great suspicion. People did not understand that they were just printing in computer-only font. Add the "mysteries of lasers" to people whose only experiences with computers to date had been a punch-card phone bill that they heard charged their neighbor $9999.99 for long distance, and movies such as Colossus or James Bond where lasers were used only to cut good guys in half and yeah, people were paranoid.

    And somehow, we'd like to think more of ourselves at this point, that we're more technologically enlightened.

    Truth is, more of us are more enlightened. We have seen large databases, and we have seen them misused. We have seen technology used to provide us with new and better advertising (via browser cookies, credit card purchases, etc.); terrorist tracking in airports where the wrong bits in a database cause a code at the bottom of your ticket to mean "body cavity search"; streetlight mounted cameras issuing red-light tickets; U.S. Government announcements regarding systems such as TIA, etc, etc, etc. We have all seen the abuses, and have no reason to think the situation will get better instead of worse.

    The reason RFID is viewed differently from barcodes is twofold.

    • RFID is permanent, and
    • RFID can be read without your permission.
    Barcodes are typically printed on tags ripped off at the point of sale, or printed on the packaging that is thrown away when the consumer gets home. A barcode in your pocket means nothing. It stays your business because nobody and nothing can see it unless you choose to show it to them. But current RFID proposals use durable tags manufactured into the goods and meant to stay permanently in the merchandise. And they can be read from eight feet away via a hidden antenna in the ceiling (or in the ubiquitous security antennas flanking every nearly every store entrance these days.)

    So, got RFID in your jacket, your jeans, your wallet, your credit cards? Let's just have a look as you pass through our fancy store entrance. "$400 shoes, $59.99 khaki Dockers, $89.99 shirt, $19.99 naughty underwear; and three Gold and two Platinum cards with a total current open credit line of $69,252. Send two scantily-clad female salespeople immediately, and change the video posters to 'Dominatrix Theme #3'." [All you geeks wish, anyway.]

    Contrast that image with "Mismatched tennis shoes, $7.99 Wal*Mart jeans that we tracked through a Goodwill store last December, and an army surplus greatcoat. No credit cards and one Illinois food stamp card detected. Food stamp card cross referenced to CrimNet: holder Joe Smith is African-American, has two counts of drunken brawls in taverns, and marijuana charges dropped since successful completion of rehab. Lives in Cabrini Green. Change the video posters to flashing red 'Security Alert Theme #1', start the tracking cameras following this guy immediately, and send two burly security officers to encourage him to complete his shopping experience at Wal*Mart."

    Now, take the same guy and dress him up in nice clothes, but leave the food stamp card in his wallet. Same guy, different look. He's still going to get escorted out of the store for the dual crimes of being poor and shopping while black. And now that process can be automated.

    Has the second guy committed a crime? Some people might say, "not yet, but he sure fits the profile." Others would say that he won't because with a tracking system like this, he would never get the chance to steal. But the honest answer is still, "no, he has done nothing wrong." And now does he get the same opportunity as Mr. Khakis above? Not any more.

    --
    John