Build-to-Order Cars?

MadMonk writes "Baseline has an article about a new car company that wants to be 'the Dell of the auto industry.' Build-To-Order, Inc. could turn the auto industry on its ear. At worst, BTO will be an interesting technology petri dish. I want a customized car to match my customized computer."

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They're Doomed, and Here are Three Reasons Why

[Nova Express]

1. They're looking to go with .Net instead of Unix or another stable, secure system. Insert your own jokes here.

2. They're building a Unionized auto plant. Obviously, this guy has no idea why big automakers have constantly moved their plants from heavily-unionized northern states to right-to-work states in the sun belt. Notice what a great benefit being heavily unionized was for the steel industry...

3. He's starting a new business in California. This is the same California, mind you, where Gray Davis and the Democratic Legislature have been making it almost impossible for businesses to operate profitably in. If he was serious about lowering costs, he'd be opening his plant someplace like Nevada or Texas.

Here are few sources to read up on the current California economic crises:

http://www.fortune.com/fortune/investing/articles/ 0,15114,465792,00.html

http://www.signonsandiego.com/news/metro/20030713- 9999_1n13workers.html

http://www.cfif.org/htdocs/legislative_issues/fede ral_issues/hot_issues_in_congress/legal_reform/tre vor_law_group.html

http://www.americandaily.com/item/1853