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Build-to-Order Cars?
MadMonk writes "Baseline has an article about a new car company that wants to be 'the Dell of the auto industry.' Build-To-Order, Inc. could turn the auto industry on its ear. At worst, BTO will be an interesting technology petri dish. I want a customized car to match my customized computer."
Insert random quotation about the hood being helding shut.
You are not the customer.
isn't calling a dell computer a "custom" computer a bit of a stretch? they're interchangable parts, its not like they are custom built.
it's henry fords interchangable parts manufacturing line, but with mcdonalds order panels telling the monkey what part to put in and where. I don't see the big innovation with so called "custom" pc's...
I haven't read the article, but that's how it works here in the Netherlands: you order the color, the engine, the interior color, airco yes/no, RPM meter, etc, etc. That's sounds like more choice than with Dell.
If I recall correctly, GM has already had designs in the works for an electric car that would be built on top of a "skateboard", basically a car base with batteries and electronics all built in. You could pop any shell/interior top onto that base. The idea was that you spent the big bucks on the base, and then spend your fashion dollars on a new top from year to year. In fact, an aftermarket was envisioned for custom, made to order, modularized, pop-together tops for the base.
*** *** You're just jealous 'cause the voices talk to me... ***
I hope they are backed by a large political party, or organized crime. Else the big3 will have them summarily executed.
Havent we been here before? I think this is how all car companies start out. The world is too corrupt or im a big fat cynic.
The title of the article is "Dude, you're gettin' a car". To which I reply : "Dude, where's my Dell??"
Some automaker sites have a "build my car" page where you pick what you want, then they do an inventory search and list some that are close as possible to what you want.
If you go to a dealer and ask to have a special order, they get pretty upset. I guess this is understandable since they really want to move the inventory off their lot instead.
But seriously, it's the inventory sitting around that's the big money drainer on a business like this. If they can radically reduce inventory and also reduce the time from manufacture to customer, it means less inventory carrying expense and happier customers.
Ah BTO, Canada's answer to ELO! Their greatest hit was TCB. /simpsons
Jeremy
"The preconceived notion is that the network will run Unix, but I came to the view that this is a unique opportunity, so why take something that's decades old?" says Lele.
By that logic, the concept of a internal combustion engine is over 100 years old, and seats are thousands of years old. Maybe he shouldn't use those either.
"The preconceived notion is that the network will run Unix, but I came to the view that this is a unique opportunity, so why take something that's decades old?"
.NET.
Saying that something that's "decades old" won't fit your new business model simply because of its age seems like a short-sighted way to base a decision. Building an IT infrastructure is not only about fitting your needs, but also about one that will serve you reliably. In the end it doesn't matter what the network runs on, but rather that it works, whether it's Unix, Linux, or
Just sounds to me like these cars won't have rubber tires simply because they've been in use on automobiles for a century.
They build you a car. It is highly customizable. You can choose things like Ralph Lauren seats, pretty much any radio on the market, , etc. There will also be multiple vendors for the same parts. So maybe Tommy Hilfiger seats too, or something along those lines. And you will purchase, configure, and finance the car online. So as others have said, this is NOT the Dell of automakers. This is the white-box PC store of automakers.
Linux: The world's best text-adventure game.
All Mini Cooper models are built to order. I toured the production plant in Oxford England recently. 100% just-in-time manufacturing process. You'll have a blue British spec followed by a yellow North American spec followed by another color Japanese spec, etc. Of the hundreds of cars in the plant at the time NONE of them were exactly the same as mine and probably not as each other.
Now, if this guy has the same 280 Million British Pounds to invest in building a plant (as was done by BMW group for the Mini), more power to him. I doubt he realizes what he's really getting into. Probably trying to build hype in the media to attract the investors he needs for such a project.
Do really dense people warp space more than others?
I'm so sick of car makers picking the most idiodic interior/exterior color combinations. Beige leather, ick! Why is that so often matched with the blue exterior I want? Why can you only get black leather when you get a boring black exterior?
Also burlwood. I f'ing hate burlwood. Yet almost every top of the line vehicle (Acura, Lexus, etc) slathers it over every surface. Why do the cheapeast Honda Civic have metal or carbon-fiber interior options yet no options on the high end?
When I bought my car, I actually told my dealer I wouldn't mind waiting a month if I could get a specific combination right from the factory. I was even willing to pay transportation. I was told it was impossible. It's no more work for the factory to put one color in place of another, so I'm glad someone finally realized this and is offering the option.
- JoeShmoe
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-- I wonder which will go down in history as the bigger failure: the War on Drugs or the War on Filesharing
http://www.btoauto.com/
It would have been nice to see exactly what the article was talking about, by linking to it in the summary...you know, because this is slashdot.
Mordor...a magical, mythical land where women are more rare than dragons--but where every man would rather find a dragon
But if he's really going to try to do something new in the industry, as well a greatly increase the ability to build cards to "spec", I would suggest he seriously consider rethinking the way that car electronics mount and interconnect. I think it's insane the way dashboards are built today, and I'm not crazy about how hard it is to change a radio or install something extra like my ham radio. What the industry really needs is someone not trying hard to lock the customer in, but rather making things much more modular so the customer has the greatest number of choices. I would love to see a system where the instrument pannel, radio, gps/map, and any other electronics (including the computer) are all standaridized "rack" units networked and powered together, such that any device can be located anywhere in the system. If I want a bigger spedometer and tack, I should just be able to plug it into a couple of rack unit spaces. If I want my moving map right in the middle of my dash I just move the speedometer over (or maybe replace it with one integrated into the oil pressure / alternator / warning lights/ trip computer display) and put the video module where the speedometer was. If I get a ham radio made for this technology it should fit into an available bay and cleanly integrate with the rest of the car audio, letting me hear it through the speakers and optionally muting the CD player when there is radio traffic.
Eventually I would see this leading to "soft" displays, where you can use a pannel for whatever you want, speedometer, tach, warning lights, trip computer, or any new feature you program into a flexiable computer. True button switch pannels could be used, or touch screens that reconfigure themselves as needed, depending on the user's preference. Users could even elect, if they wished, to replace a digital speedometer with a white analog needle module (with appropriate electronics in the module) if they prefer that style of instrument over digital displays.
Sure, major players are not doing this now because they want to lock you into their stuff. But a modular system should give a truly flexiable design, lower overall costs, and much great utility. If someone is going to claim to want to make build to order cars, them this approach should be a must.
I'm an American. I love this country and the freedoms that we used to have.
I know that all large European car makers are doing this already. My VW Golf that I bought last year was custom made, as are most VW's that you buy. You have 4 basic trims (Base, Comfortline, Highline and Trendline) and you can add options, features, colors (inside and outside), fabrics, ... like you wish. These trim levels are even not decided by VW, but by the importer in each country. A Base model in Belgium does not have traction control, in Germany that is standard on all Golf's.
Only very few cars of the VW/Audi group are built by order of the factory, and most of these company ordered cars end up in the showroom to give the public a general idea of what is available. Often you get even a discount on those models because they are not 100% configured to your own wishes....
Volkswagen has a "car configurator" on their website that can make thousands of possible Golf configurations.
Do you really mean you cannot order your own car in the USA? I'm stunned... I thought buying stock cars was almost impossible these days...
No, no such standard exists in the car industry. You can plug a Chevy engine into a Mazda, but it requires an awful lot of work, and even then, it's not going to be as reliable as the stock engine in the stock vehicle.
I don't see how it can work. What they are going to end up with is a car that's only slightly more customizible than a Ford. Maybe you can pick your color from a million different colors, or your interior material from thousands of materials, but even this requires a lot of logistics. Car manufacturers don't limit your choice of color because they only want you to have a few choices, they limit it because changing colors on the assembly line is a lot of time and work. You can have maybe a dozen or so colors ready to go, but mixing and readying a special paint for one car takes a lot of time.
It's a great idea, but I think it's way ahead of its time.
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