Consumer Reports Discovers Tech Support Sucks

fuzzykitty writes "CNN just posted an article about how commercial software is filled with bugs and customers are used as an army of unpaid testers. It also goes on about the lack of good technical support. Best quote: 'I'm unaware of any company that would shortchange the customer in their speed to get the software to market,' LOL"

Comments

Problem? I don't have a problem...

[gokubi]

From the article: Am I going to use this software as it's been marketed?

Not as it was designed, mind you, but as it was marketed. We all know that in the "21st Century" (TM) marketing is reality.

And tech support is always marketed as a smiling blond woman with the headset on saying, "How can I help you today?"

I get a warm numb feeling just thinking about it. Problem? I don't have a problem...

and.. not only..

[joeldg]

But that report says it is getting worse every day.

This does not surprise me at all..

I have heard more clients talk of choosing a product based entirely on the service offered.

look at the Rackspace "insane support" model, they are doing well because of that.

Re:and.. not only..

[joeldg]

http://www.rackspace.com/aboutus/awards/cve.php?CM P=BAC-9P115W302611

actually .. fanatical support.. (insane/fanatical.. same diff)..

But.. the point being, these guys seem to have done it right..

Re:and.. not only..

[silas_moeckel]

OK having used them but not needing support that often here are the highlights:

Dedicated team this means you get one of a handfull of people every time you call about your server AKA they do it right and assign admins and support staff to machines 1-500 another group to 501-1000 so they dont have to know about everyhting.

There teams are from multiple fields so there is the usual tech drones that get the info and do anything that has been stripted this is probably most of what they deal with if they are like the hosting companies I know well. But there is also the dedicated networking and OS guys in the mix so there is never the well networking is working on that we will get back to you there is somebody you can talk to directly.

They agressivly script things if there is a security update out they will volenteer to install it for you via a script pretty much unless you did any customization they will do the work for you for free. This isn't garenteed but it's automated so it happens.

On the flip side get 2 day past due and they will shut down the server there accounting is realy good about making sure they get paid. They will get things back ASAP as well and give you plenty of notification via email but if you ever lived in a large corp its those runs down to accounting to make that bill get on top of the processing pile.

$59.5 billion!

[BrynM]

" A 2002 study funded by the National Institute of Standards and Technology estimated software errors cost the U.S. economy about $59.5 billion a year."

And politicians are worried about entertainment piracy hurting the economy. Maybe there are more important things to fix than catering to the entertainment industry...

Re:$59.5 billion!

[Some Dumbass...]

"A 2002 study funded by the National Institute of Standards and Technology estimated software errors cost the U.S. economy about $59.5 billion a year."

And politicians are worried about entertainment piracy hurting the economy. Maybe there are more important things to fix than catering to the entertainment industry...

Yes, but you must understand that entertainment piracy costs the U.S. economy more. In fact, according to the RIAA's numbers, music piracy alone costs the U.S. economy over _six quintillion_ dollars a year. If they could only convince all those 14-year-old kids to spend millions of dollars each on CDs instead of just downloading the same songs via Kazaa, the U.S. would not only be out of debt, but the average American's salary would increase to tens of thousands of dollars a day (just like the average music industry executive).

Now do you see why entertainment piracy is more important?

Based on my own experiences

[jlechem]

And how is this a suprise? Based on my many many calls to ATT broadband, Microsoft, etc I know many tech support reps a) have their head up their ass or b) the company itself has it's head up it ass. Also I used to work for MSN tech support and I think often times it's a combination of both. Lack of care for the customer and a lax hiring process that entails you can talk and will show upto work get you the job.

Re:Based on my own experiences

[garcia]

Well, speaking from experience of working for ATTBI I know that no matter how much a tech knows there is very little that he/she could have done to help you.

Call times aside, you had a strict list of things that you could help with and nothing outside of that.

Powercycle, check connections, restart, release/renew, send to Tier 2. That's how it worked. Anything outside of that was considered in excess of what you were allowed to do and you were dinged on points for it.

ATTBI techs were trained to "get you off the phone", whether that meant to powercycle/reset remotely and get you online, or sent you to tier 2.

It's not a lax hiring process either. They just have an incredibly high turnover. Either people don't come to work, come in late, or just hate their job so VERY much that they leave, they lose people FAST.

Re:Based on my own experiences

[Matrix272]

It's not a lax hiring process either. They just have an incredibly high turnover. Either people don't come to work, come in late, or just hate their job so VERY much that they leave, they lose people FAST.

Agreed. Tech Support has one of the highest turnover rates of any position in any industry... except maybe toilet cleaners. I worked in phone tech support for an ISP for about 3 years before I took a job that didn't have 1000+ irate people when they couldn't get their e-mail. I learned to enjoy my job by having fun with it. I had fun with it by learning a couple simple rules:

1) Let the customer vent.
When someone calls tech support, they've either already tried to fix it and failed (and are then upset at their failure), or haven't yet tried to fix it and are upset because it isn't working in the first place. In both cases, just let the person sit on the phone and scream at you until they run out of breath. When they stop to think about some more curses they can scream, you can calmly say "Sir/Maam, I have a couple ideas that might fix your problem..."

2) Don't get stressed out.
It's not YOUR computer that isn't working. It's theirs. Yours is working just fine, right? Besides, what's the worst that can happen? So what if you get fired for telling someone you can't help them. With the high turnover rate of tech support, you'll have another job in a matter of hours.

Follow those two guidelines, and tech support won't seem that bad. Oh, and I almost forgot...
3) Don't be afraid to yell back if you're having a bad day.
If someone yells that you can go to hell on the same day your girlfriend left you, your house burnt down, your bank closed your account and siezed your assets, and the FBI is hunting for you, don't be afraid to yell "Well slap my ass and call me Shirley you dumb shit. I thought the whole time I was trying to help YOU. Maybe I should just shove your computer up my ass, think that would fix it, you ignorant fuck." That always puts them in their place.

Give them the M.S.S. award!

[RobertB-DC]

"I'm unaware of any company that would shortchange the customer in their speed to get the software to market," said Jonathan Thompson, vice president of the Washington-based trade group, which has more than 650 members.

That's great. I'd put Mr. Thompson right up there with the Iraqi Information Minister, and his "deathless quotes":

"There are no American infidels in Baghdad. Never!"

"God will roast their stomachs in hell at the hands of Iraqis."

"The British government has learned that Saddam Hussein recently sought significant quantities of uranium from Africa."

Oh, um... scratch that last one, ok?

And he gets better and better!

Thompson said customers need to have realistic expectations. He urged buyers to ask themselves two questions before plunking down cash for software: "What is it that I want this software to do?" and "Am I going to use this software as it's been marketed?"

Well, if I were to use Microsoft software "as it's been marketed", I'd expect to be using it to magically draw pretty pictures around my everyday activities, transforming a burned-out building shell into a stage with a spotlight.

"Make sure that your expectations are appropriate to what a product is marketing," he said.

What the hell does that mean? Intel marketed its product -- a chunk of finely-etched silicon in a plastic box -- with a bunch of blue guys. What expectations are appropriate in that case?

The problem may be on your side of the phone.

[Sheetrock]

I've run the tech support gamut more times than I cared to, but my experiences have always been good ones. The majority of tech support complaints are no doubt people that just decide to call up all pissed off rather than calming down, looking at the situation objectively, and actually making some steps towards narrowing down the problem before making the call.

Another consideration is that many bad experiences are had by people who constantly cheap-out on their purchases. You don't walk into a McDonalds and bitch about the paper napkins. Similarly, I don't doubt that if you're buying low end 'home' devices that they sell at the discount store that you're going to run into a few problems -- but the solution is simple: don't buy that $30 CD burner that was made in a straw hut. There used to be a time you could buy a television set that lasted 8-10 years, for example, but the lifespan of the equipment has been cut beyond the pricing.

If you aren't constantly bargain-hunting but instead reading reviews online and buying things at the logical price point you might discover that the companies can not only afford to give you reasonable tech support but that you will also have less need of it. Additionally, buying the cheapest stuff you can find almost certainly promotes outsourcing and the hemmoraging of manufacturing jobs from our country, which hurts all of us in the end.

Pay reasonable prices and try to buy only things that are made in the USA. Remember that you're going to get what you pay for.

Re:The problem may be on your side of the phone.

[jawtheshark]

try to buy only things that are made in the USA.

Doc: No wonder this circuit failed. It says "Made in Japan".
Marty McFly: What do you mean, Doc? All the best stuff is made in Japan.
Doc: Unbelievable.

Realistic expectations?

[47PHA60]

Thompson said customers need to have realistic expectations. He urged buyers to ask themselves two questions before plunking down cash for software: "What is it that I want this software to do?" and "Am I going to use this software as it's been marketed?"

I thought that bugs, marketing lies, crappy documentation, and clueless tech support were realistic expectations for most commercial software.

Re:Dear god I had no idea that the world isnt perf

[s20451]

Does it somehow imply open source is better? Yuk yuk MSFT is teh gay!

Yeah right. "Community support", that's where it's at. Have you been on any support channels?

s20451: I'm having trouble getting my ATI card to work under Linux. Can anyone help?
HellDog69: LOLOL u noob RTFM
31337h4x0r: u r gay

Customer not always right

[Faust7]

I've worked in a customer service department (for MCI, no less) and I can tell you that it's not always the case that customers don't get the help they need -- but that they don't get the help they think they need.

Example: "I want you to credit me for all my charges for the last six months, since you told me which calling plan I was on but I misunderstood! And I want a courtesy extra credit of $50!"

Customers, sometimes, want the moon and the stars and neither customer support nor tech support nor any other department have the authority to fulfill whatever request they have. In the case of tech support, I have no doubt that many of the problems stem from the customer's inability to adequate explain their difficulty to the person on the phone -- and then the situation is escalated later as a resolution was never obatined.

Being friendly and humble goes a long way.

[NetDanzr]

Funny; I never had a problem with tech support, even though I'm calling various companies at least once per week. My secret - I'm friendly and humble. People on the other side of the line are just that, people. They appreciate if you don't yell at them, but joke with them instead. They are also not the brightest employees of the said company. They follow a certain routine, and don't appreciate if you try to interrupt them. So what, if I know how to change my network settings? It's much easier to follow their advice step by step ("Click on start." "Okay, now click on Settings.") than to interrupt them and tell them that you are already ten steps ahead. It yields real results. Back in the days when UUNet was still independent, I managed to keep a tech support person on-line from 4PM to 2AM, making her miss her wedding aniversary, just because I was friendly all the time (naturally, she wasn't one of the minimum-wage workers, but a tech support manager). Just yesterday, I spent 15 minutes on the phone with MCI, only to get a follow-up call ten minutes later. A coworker who tends to yell at them has never gotten a follow-up call. Same with Bloomberg tech support, Dell, HP, Earthlink and Verizon, all of whom I called in the past month.

Re:Being friendly and humble goes a long way.

[glitch23]

Same with Bloomberg tech support, Dell, HP, Earthlink and Verizon, all of whom I called in the past month.

I think you need to lay off a bit on the number of calls. Instead of cold calling the tech support department of companies to make friends how about going out and meeting real people?

i would dispute this

[circletimessquare]

tech support will always be a source of disappointment for anyone who seeks it

it's psychology, not technology

if you are dweeb, like me and most of us here, you pretty much figure it out on your own, and don't even go to tech support, unless you are in some fortune 500 company that mandates it's usage for ridiculous policy reasons and doesn't let you tinker, which is what is in line with most of our instincts to figure out problems with software

for the technically uninclined, you go to tech support expecting them to answer question like "what is the purpose of my life?"

i'm not joking

the psychology of someone who buys technology that is beyond their understanding, and then expects some poor guy on the other end of a phone conversation to download technological insight into their cranium via a 15 minute phone call is what we are talking about

you can't meet those expectations

and thus, tech support will always be a source of disappointment, since it is the source of solace for people who don't understand that if you want answers to technical questions, you need to seek them out yourself, in order to develop your own technological proficiency

unfortunately true for the technophobes

the problem is psychology, not technology, and the problem will always exist as long as there are people who wade into the deep end of the pool not knowing how to swim and expecting to be taught how to swim in the short amout of time before they drown, rather than learn how to swim first, and to have enough technological common sense to recognize the deep end of the pool and that they are in over their head in the first place

Please

[The Bungi]

I can't see how this is a case against commercial software (the reason, I assume, why it was posted here, "LOL"). It never is bug-free, but then it rarely is unusable. It's interesting that the article doesn't clarify how many of those calls to tech support are simply users that can't figure out how to do something, and ascribe their inability to solve a problem to a bug.

I've been using commercial software for many years, like most other people, and I've rarely had to call anyone to do anything. Granted I'm more technical than the average user, but then that would be an argument for making software easier to use, not one against its existence. Now, there are companies out there that put out positively shitty software without hardly any testing, and that becomes plain the moment you open it up. The birthday card printers and the no-name PIMs and so on. Software from companies like Microsoft always has bugs, but these are rarely showstoppers and are normally fixed in service packs or whatnot. There's another issue - did the user check to see if there was a fix before he/she called? Microsoft (and most other big software companies) spend billions of dollars on testing. This article makes it sound like nothing is tested and software is simply unusable by the time it gets to the consumer. I don't think that's even remotely the case.

And going back to why this was posted... how is free software any better? There is, by definition, no support. There's a formal testing protocol (alphas and betas) as well as thousands of unpaid testers. It's often released too early to "get it out there". The stuff is often buggy (oh, look! The KDE segfault dialog again!), but it's also patched regularly. The big-name stuff is about as rock-solid as most big-name commercial software. Both have their unique problems and strengths.

I'm sure this will turn into the usual "hahah, m$ sux" fest, but I just don't see how all these "facts" make free/open source more attractive - at least to the consumer.

Why does tech support suck?

[ihummel]

Because companies either hire people who don't know what they're doing for peanuts or techies who do know what they're doing who hate their job and are again paid peanuts. On the customer end, the customer often doesn't know how to ask good questions even when the tech support guy knows how to listen to good questions. I once had a tech support guy for compuserve in '95 or '96 who didn't know what a directory was. He only knew them as "folders".

Well this is typical...

[tcc]

You pay someone minimal salary or a bit above to answer mails and phone about some products...

For the sake of an example let's take someone in computer science or electronics...If you want that supportperson to have education in any of those fields so that he understands what is really going on in the system and not troubleshoot with a simple "issue-solution" sheet, such a person will be demotivated really fast unless he doesn't have minimal objectives with his career.

The problem is usually those people are really incompetent if they end up in jobs like this especially if their education could get them 2x the salary or more. They either have to be really lazy or bad at their work (or the employment market to be really in a bad shape).

So what does that give, if the person isn't good enough to work in his field on practical projects, he won't be any better in troubleshooting it, minus some exeptions. If they would want to hire competent people they would have to raise the salary grid a bit, and even give extras because, lets face it, if you're told you'll be answering tech support issues for the next 5 years of your life, most people will be depressed.

The solution?

Well look at National Instruments for example, they have one of the Best support site on the planet, you search, you find. You call, you get the information. I am not a big user of their products (labview) but I was *really* impressed with this. So the solution is a mix of putting issues in a database and have experience stored somewhere so that someone else can use it (a bit like the trouble-solution sheet but more dynamic and with good search filtering) and as for non-computer approach, well, either make a better product, or for ***'s sake, pay the price to get decent people in. Having 3 monkeys to not answer questions properly and having the people re-phoning 30 minutes later, or having 1 good professionnal person that will be doing his job correctly and effectively will not only benefit in customer satisfaction, it will require less infrastructure and while it's going to cost a bit more, if you stop being a lame manager and use some common sence, the benifits (even financial) will be higher than the costs of keeping a crappy system.

Look at how many companies are starting to outsource their support center... this might work for some buisnesses like ISPs.... but for others it just shows that their system has failed and grew out of proportion... how many times people you know that used tech support had to phone back again because the problem wasn't resolved properly? This shouldn't happen for most of those calls right? well, there's your answer... putting more underpaid monkey won't solve the problem, it'll just cost more.

Re:Dear god I had no idea that the world isnt perf

[fiftyLou]

s20451: I'm having trouble getting my ATI card to work under Linux. Can anyone help?

See, thats part of your problem right there.
- ATI card: which one?
- Linux: any particular distro?
- Trouble: Is the card out of its cardboard box yet?

You do have a point but even the most helpful 'guru' gets sick and tired of "its broken, please fix" pleas!

Story time

[pergamon]

Back in the day (you should be able to determine timeframe soon), I had to call Gateway 2000 tech support to get some information on our spiffy new 386/16. Now, they were pretty good when you finally got them on the phone, but until then one usually had to wait for at least 30 minutes. On one occasion, I ended up having to wait over an hour, which put me in a rather hostile mood. When the support person asked me what my problem was, I asked them to hang on for a second.

I put them on hold, went downstairs, had dinner, watched some TV, and then finally moseyed back up stairs about half an hour later. To my great surprise, they were still sitting there on the line and we got my problem solved.

Now of course I only made the situation worse, wasted other people's time, etc, and that's not something I'd do today after being in a tech support-like position myself and having friends who have had similar tech support roles.

But damn it felt good to do it once, at least.

Whose fault?

[siskbc]

Companies spend millions on advertising, but pay minimum wage to those who will be the first point of contact with the customer. Ain't economics great?

I don't want to defend this practice - I really don't - but we have to accept that companies are out to make money. And if people (on average) aren't willing to pay more to get better customer service, it won't exist. People say they want better service, but typically their wallets vote otherwise. And I readily admit I fall into this category, although that's only because I have learned to have absolutely no expectation of service at all.

But bottom line, it's exactly like you said: Ain't economics great?. Sucks that such an approach works, but it does. Also blame the idiots that provide free help/tech support on company support forums. You're just enabling them, people.

Re:Special Tech Support

[PurpleFloyd]

While Cisco's support contracts are expensive as hell, I've never once had a problem that they weren't able to handle. In fact, I'd say they have some of the best support in the industry: their techs are well-trained and willing to do whatever it takes to get dead equipment working again.

While I would be seriously pissed if I couldn't use the support my company had paid massive amounts of money for, that's never happened to me. As for the quality of the support techs, though, I just wish that other companies would take Cisco's lead and train their damn techs, rather than have them read off a computer screen, fail to solve the problem, and bump you up to Tier 2, where the whole thing starts over again.

Re:And this is different from OSS?

[Avihson]

Yes, But the OSS comunity is both willing to participate in FREE testing, and intelligent enough to know that OSS is a process, not a product.

Commercial Software users are mostly sheep being lead to the slaughter.

Or did you really think that WindowsME was the greatest thing for your personal productivity?

Don't blame the techs

[JayBlalock]

I worked Road Runner tech support for two years. (cue the groans) Unless you got actually cursed out by a tech, chances are whatever they did, it was on orders. Our support boundaries were defined by what we COULD do, not what we couldn't. And we couldn't confirm an outage without it going through about three levels of high mucky-mucks, which could sometimes take more than an hour. So even if we, the techs, knew an entire city was out, we'd still be forced to drag you, the customer, through half an hour of fruitless troubleshooting. (and by forced, I do mean "or else we're risking termination") This was intentional, BTW. If the local engineers could fix the problem before RR officially announced there WAS a problem, no outage went on the record and their service performance looked better. So if a tech is being unreasonably beaurocratic or telling you he's not allowed to do something, he's almost certainly not making it up. Quit arguing with him, ask for his supervisor (POLITELY!), and hope you can complain your way up the chain of command.

Re:And the point is?

[4of12]

Sure, there's forums and there's newsgroups, and of course there's mailing lists...but none of them *have* to help you resolve your problem.

The fact that, in practice, such tenuous support turns out to look pretty darn in good in comparison with the existing commercial software support ought to give commercial providers some pause.

Either improve your support, or make it easier for the open forums to provide even better support for your product.

Reward your internal experts for trolling the usenet groups, for offering advice, making FAQs, fixing bugs, writing documentation, tutorials, quick start guides, searchable answers on web databases, etc.

Re:Dear god I had no idea that the world isnt perf

[Some Dumbass...]

Yeah right. "Community support", that's where it's at. Have you been on any support channels?

s20451: I'm having trouble getting my ATI card to work under Linux. Can anyone help?
HellDog69: LOLOL u noob RTFM
31337h4x0r: u r gay

I hate to tell you this, but all of IRC is like that. I'm pretty sure most IRC clients these days come with a "u r gay" button. It's right next to the "A/S/L" button.

Anyway, here's a suggestion for you: try a newsgroup. There are some grownups on the newsgroups, and most of the conversations use English and involve complete sentences. That's a big step up from IRC. :)

Seems logical to me...

[Ztream]

Copyright violation: Caused by nearly everyone, one industry sector hurt.
Software bugs: Caused by one industry sector, nearly everyone hurt.

Re:I'd go even further

[killmenow]

3) Saavy people, who know what is going on and can describe the problem completely.

Let me just say, I fit into this category. My experience with tech support is that I know *more* than the person on the other end of the phone.

I don't call for support on easy problems. If I am up against something so gruesome that it requires a call to tech support, it will not be answered by Level I techs. I generally need to talk to the programmers who actually developed the software, the engineers who actually designed the hardware, or at the very least someone in a third or fourth level of escalation position.

What drives me nuts is calling support and being FORCED through the F-ing script before they'll escalate.

A prime example: we recently had a T1 outage. I call support. They want me to reboot the router. I tell the person to STFU and escalate me to someone who knows WTF they're talking about because the CARD IN THE SMARTJACK IS DEAD. I can reboot the router until Microsoft GPLs Windows and the circuit will not come back...yet they insist on leading me through the script.

I hung up and called my sales rep. Nine times out of ten, that gets me the support I need.

Re:And the point is?

[rusty spoon]

I can only speak from personal experience so I can say that my company gives refunds and I have experienced refunds from amazon.com, dabs.com and insight.com.

Tech support can be awful but it's a long way from being a FACT.

For example, in my company we have a helpdesk where we answer *everything* in an average of around 26hrs. We have forums where we, and other customers, answer problems incredibly quickly. We have an online bug database (similar in function to bugzilla) where customers can track their reported problems. We also go in the newsgroups etc.

Newsgroups suck because most consumers don't know what they are. Forums seem clumsy for most people new to computers and for these people our bug reporting system is nothing short of daunting.

The helpdesk has proved to be very popular. It has a wizard type interface, asks a few questions and then responds with some common solutions...with the last step to submit a question which is then answered by someone resembling a human.

If tech support is awful then it's univserally awful regardless of whether you pay for the software or the support. But, if you pay for it then you deserve to get the very best possible - I've always found complaining loudly to be most effective.

I totally agree that large coporates have emplyees that are less than pationate about the software (or your use of it). However, I've worked alongside a few tech support people in large and small organisations and most are only too pleased to help where they can. Higer up the food chain we'll find the cynics who care only about the bottom line results.

Made in the USA

[Infonaut]

Pay reasonable prices and try to buy only things that are made in the USA. Remember that you're going to get what you pay for.

Hell yeah! That's why I buy only American. Because everyone knows that:

* At Ford, "Quality is Job One!", while those cheezy Nissans, Toyotas, and Hondas are always in the shop

* The Linux kernel, started by an effite European, is vastly inferior to the quality server OSes cranked out by innovative Microsoft

* There are no more American TV manufacturers any more, because although they were of tremendously high quality, they were done in by the shoddy workmanship and underhanded tricks of foreign manufacturers.

Protectionism serves nobody. It pampers weak companies, maintains artificially high prices, and keeps less-developed nations from gaining economic self-sufficiency. Protectionism is not patriotic. It's just a fearful reaction to economic change.

Non-Commercial Tech Support does not Suck

[karlandtanya]

I've requested and gotten tech support for many GPLed drivers, libraries, and apps.

I do my research, make my good-faith effort to solve the issue, and then post to the mailing list or newsgroup. Drivers?--I've gotten test code and patches from developers. "Try it; if it works, it's in the next release." Apps? I've gotten many immediate and useful responses from other users, often there are several solutions to my problem.

To be fair, I do pay for this. A little of my time, a little exercise of thought. And it's stuff I like to do! Paid no dollars, though. I get excellent support, the code does what I want it to do. Time to satisfactory solution is rarely more than a day when the problem is my ignorance. Time to satisfactory solution is rarely less than a week when there's actually a problem in drivers or code.

And you can't beat the price.

Commercial tech support? Different story. I bought a MS product once. Windows 98, for my work computer. Paid real money for it, too. Wouldn't install even though the machine was listed as Win98 compliant. MS admitted it should work. "Reformat your HDD" was not a deterrent; I had a spare. I made those fsckers stay on the phone and waste their time while I wasted my time working on that turd. MS spent 12 hours on the phone with me over about a week. They had no clue. They never solved the problem. I sent the machine back to the mfr, they installed Win98, and I ghosted the HDD.

Insider's acount

[iamatlas]

I work for unamed company and provide support for digital imaging products- scan, copy, print, etc. High end large-iron type stuff. (I'm in the networking/software training/troubleshooting end)

Service contracts are where they make their money, and promises of x-hour response time and qualified technicians are how a majority of the sales are made, and yet still the support often sucks, not enough techs, too many of those undertrained, overworked and undercompensated, and still it goes on- angry customers, long response times, unresolved issues... sad thing is, a lot of custromers come back to us because other companies are even worse.

Re:I'd go even further

[GMFTatsujin]

What drives me nuts is calling support and being FORCED through the F-ing script before they'll escalate.

I know you hate this. Everyone hates this. I certainly hate it. I hate having to walk someone through it.

Unfortunately, we in the tech support biz don't have the clear, definitive, undeniable proof that you, you in particular, yes YOU, are not a dumbshit who happens to have picked up the vocabulary from somewhere. It's dumb for a tech to assume you diagnosed and applied the fixes correctly UP UNTIL NOW.

I teach a workshop on using our email client at work. One of the things I show is how to turn on the automatic spellchecker. One day, someone in class piped up complaining that she was a touch-typist for 30 years, could type a jillion words a minute, and hated the spellchecker popping up and telling her no errors were found. Fine, I said, turn the option off and be happy. She did, and we went on.

A few days later, she sent me an email thanking me for something and managed to mis-spell her OWN LAST NAME. Just a typo? Sure. Happens to everyone once in a while? You bet. Still looked like a stupid asshole? Absolutely.

That's not a tech support issue, but I hope it gets the flavor across -- sometimes even when you're sure you're doing it right, you still do the dumb thing anyway.

Most times it's best to start from square one when fixing a problem.

What marketing is and isn't

[metamatic]

A lot of people confuse marketing and advertising. Speaking as someone who has worked in a marketing group...

Marketing is the science of analyzing the market and investigating customer needs and desires, in order to produce requirements that can drive product design. On the output side, marketing also take the product and devise a marketing strategy based on the same analysis.

Advertising is the art of persuading people to buy stuff by describing what it will do, how it looks, how it will make people relate to you, how you should perceive the company, and so on.

So marketing is finding out what people want, and trying to frame what you have on offer in terms of what you've found people want. Whereas advertising is the communications process of telling people about your stuff and trying to get them to buy it.

So the original article probably should have said "Am I going to use this software as it has been advertised?"