Slashdot Mirror

← Back to Stories (view on slashdot.org)

Retail Game Advertising Rises Sharply

Posted by simoniker on from the the-day-the-discounts-died? dept.

Thanks to Reuters/Yahoo for their report indicating that retail advertisements for video games in newspapers rose almost 77 percent in the second quarter compared to a year earlier. Interestingly, the survey also found that "...more than 40 percent of game ads in the quarter were for games costing $49.99, the usual price for top titles, compared with about 33 percent in the prior quarter. At the same time, the number of ads for discount $19.99 titles declined." Does this show companies are concentrating more on full-price wannabe blockbusters, as opposed to cut-price shovelware? In another intriguing finding, the survey also revealed average GameCube software prices at $26, compared to more than $33 for both PlayStation 2 and Xbox.

2 of 19 comments (clear)

  1. Can we keep the editorializing to a minimum? by Mike+Hawk · · Score: 2, Insightful

    Does this show companies are concentrating more on full-price wannabe blockbusters, as opposed to cut-price shovelware?

    Are you saying these are the only two types of games being produced? Is it possible to mod the original as flamebait? Who is editing this crap before it gets onto the main games page?

  2. Wacko stats.... by eclipsemgp · · Score: 5, Insightful

    Those numbers are skewed a little. There were two games advertised to death, mainly because their movie was coming out the same time. You could not go anywhere without seeing "Enter the Matrix" or "Tomb Raider" ads. I would wager a bet these two games had a lot to do with the inflated numbers.