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Nintendo - Money, Announcements, Comeback?

Thanks to GameSpy for their new 'Sole Food column, which discusses Nintendo's recent announcements and their prospects for the future. They point out that "Despite the large number of 'Nintendo-is-doomed' articles written over the last few years, the company still has a ton of cash (around six-billion USD by most reports)", and speculate on the 'big announcement' Nintendo are promising early next year ("Initially, the buzz was that it will be announcing a new console to be released in 2005. Lately, the buzz has shifted to a new handheld announcement.") Finally, the opinion piece ends on an upbeat note: "If any company is capable of making a comeback, it's Nintendo. It has the money and the talent. It just needs to strategize better to ensure that its future consoles appeal to a broad audience."

16 of 58 comments (clear)

  1. Good Luck Nintendo by wileycat · · Score: 2

    I wish these guys the best of luck. I've wanted to see a rad new console from them since they axed the SNES. The N64 and GC just dont' have the software I want right now, If they start to attract the developers that the PS2 and Xbox have then they will be a player in the console arena again.

  2. Nintendo? Fail? Like junk mail, maybe. by Asprin · · Score: 3, Insightful


    Irrelevant!

    Even if Nintendo's consoles tank, they will still be around for years to come because they know how to design games. They'll just pull a Sega and we'll all be playing Animal Crossing 3 on our Playstation 5 Mega-Media Centers in a few years.

    --
    "Lawyers are for sucks."
    - Doug McKenzie
    1. Re:Nintendo? Fail? Like junk mail, maybe. by The+Munger · · Score: 5, Interesting

      They sure do know how to make a decent game. I recently borrowed a GameCube of a friend (mine's a PS1). Two of the games I got with it were Super Monkey Ball and Mario Party. I'm a gamer through-and-through, but my girlfriend is not.

      Enter SMB:
      Girlfriend: Can we play some more SMB?
      Me: Sure, but do you want to try MP?
      Girlfriend: No, let's just play some more SMB.
      After convincing her to play a round of MP:
      Girlfriend: Hey, that was pretty fun. Let's play that again.
      Me: Sweeeeeet

      So after thinking about updating the PS1 for a while, after 2 days of a GameCube, GF says 'Let's get a GameCube.' Suddenly that PS2 and Xbox have just slipped out of my mind.

      Sure the PS2 may have the sheer number of games, and the Xbox may be able to show off my shiny Home Theatre gear, but the GameCube has games that me and my friends want to play the most.

      Now, if I could only convince her of just how good a game Metroid is...

      --
      Refuse to make a statement in your sig!
    2. Re:Nintendo? Fail? Like junk mail, maybe. by Babbster · · Score: 2, Informative

      Just a small note: Though Metroid Prime is indeed published by Nintendo, Super Monkey Ball is a "Sega Joint." :)

  3. Here we go by JGag21 · · Score: 3, Funny

    Mandatory Nintendo needs to drop "kiddy image" comments in 3....2....1....

    1. Re:Here we go by neostorm · · Score: 4, Insightful

      They have fully embraced all levels of maturity in entertainment, but Nintendo will forever create first party games that are acceptable to all audiences simultaneously. They really have never created "games for kids", so what really needs to be dropped here is the concept that colorfully animated, easily playable video games are "for kids only".

  4. comeback? by H0NGK0NGPH00EY · · Score: 4, Insightful

    "If any company is capable of making a comeback, it's Nintendo. It has the money and the talent. It just needs to strategize better to ensure that its future consoles appeal to a broad audience."

    I really don't understand the mindset of people when it comes to Nintendo. They have a great line of products, loyal fans, and ca$h in the bank. Even though their sales are far behind Sony in the home console market, they are still turning a decent profit on the GameCube. Why do people seem to have the obsession that Nintendo must have the #1 selling console, or that this should even be Nintendo's goal? I don't see the local flower shop strategizing over how to overtake all of their competitors and rise to the top flower distributor in the nation. Sometimes a company is content just to make a great product and turn a profit. Not that I really know if that is Nintendo's mindset, but I certainly wouldn't be surprised.

    --
    Do not read this sig.
    1. Re:comeback? by Babbster · · Score: 2, Informative
      Oh COME on! I'm all for Nintendo being successful but let's not fool ourselves. If Nintendo was not a "strictly commercial" business, they would release Pokemon games in complete form rather than splitting a few things off into a separate package and call it by a different name. If Nintendo were mainly in it for the "artistic side," then they wouldn't force third parties to make Gamecube games in order to sell GBA games. If Nintendo wasn't in it for the almighty dollar (and yen), they would have enabled the island in Animal Crossing for everyone rather than requiring a connection to the GBA.

      In short, Nintendo's desire for profits is no less than Sony's or Microsoft's. Let's not get all misty believing otherwise.

  5. Holographic Display by neostorm · · Score: 2, Informative

    A couple years ago (E3 2000 or 2001 I think), Nintendo showed off a holographic display for the gamecube. They mentioned it's future consumer availability several times, and with all their PR speeches about this upcoming announcement and how it will change the face of gaming (or some such nonsense), I woulnd't be surprised if this were it.

    Personally I don't believe gaming is ready for holographic projection. It's a great gimick, but until it's widely available in homes as a standard viewing medium, I don't think it will grow past its "cool gadget" stage.
    I truly hope this isn't Nintendos big announcement, because a more innovative product at a more affordable price would be far better to bring in more customers for the cube.

  6. Re:New Handheld? by Gr33nNight · · Score: 2, Interesting

    Nintendo has been working on a true sequel to Mario 64 (called Mario 128...imagine that) for close to 3 years now. Rumor is, is that Mario Sunshine was originally suppose to be for the ill-fated 64DD added for the N64, but was retooled as a GameCube game when they realized the 64DD was toast.

    Miyamoto said back in E3 that they were ready to show some clips of the game in action, but backlash from showing Zelda early taught Nintendo to not show anything until they were ready.

  7. Oh for crying out loud by GaimeGuy · · Score: 2, Insightful

    Nintendo DOES NOT MARKET TO KIDS. They market to EVERYONE. Seriously, I'm amazed at how people confuse a game playable by everyone to a game playable by only kids. A kiddie game is something like Elmo's Letter Adventures. It's made ONLY for kids to be played. A game like Super Mario Sunshine is made for EVERYONE. It's made to be enjoyable by kids, teens, AND adults. Just like Mario 64. Little kids played Mario 64, and they had fun, just like the millions of teens and adults that also played Mario 64. Anyone who considers Nintendo to be kiddie really needs to open their eyes, because Nintendo makes games for everyone. When a game doesn't have a serious topic, or blood, gore, and swearing, it does NOT mean the game was made for kids. It just means that it was made for not ONLY teens and adults. Seriously, I'm sick of hearing the "Nintendo is kiddie" thing. Metroid Prime, Eternal Darkness, and resident evil are all hardly games meant for kids to play. Especially Eternal Darkness, which is the most mature game I've ever played. Rather than relying on violence to sell and appeal to a "mature" audience, the game rather uses a deep story and a system that messes with your head. Oh, and just so you know, even though Eternal Darkness was made by Silicon Knights, mainly, Nintendo had huge amounts of input on the project, and the game was also published by Nintendo. Nintendo also owns a 49% stake in Silicon Knights, I believe, so anyone who still calls Nintendo kiddie is just plain ignorant. Open your eyes, people. The amount of "mature" content that is absent from a game does NOT determine the target audience. Nintendo makes games for everyone. It isn't Nintendo that's branding themselves with the kiddie image. It's the gamers. And the gamers need to open their eyes up.

    1. Re:Oh for crying out loud by Dsal · · Score: 3, Insightful

      The "Nintendo is Kiddie" argument is pretty shallow. But that doesn't stop a large segment of the gaming populace from feeling it's the truth.

      There's a lot of adults out there that feel silly playing games where the hero screeches italian stereotypes in an annoying falsetto. I personally think it's funny and just enjoy the gameplay, but I can't blame people for thinking it's annoying either.

      I can't blame adults for wanting to play golf as Tiger Woods instead of as a giant green dinosaur. I can't blame adults for wanting games more like the movies they love and less like a Disney cartoon. I can't blame adults for liking stuff specifically made for them more than stuff made for a vague general audience.

      That segment of gaming just can't get over that surface stuff. They'll NEVER "open their eyes up." They're the kind of casual gamer to whom the premise is more important than the game (probably for their other forms of entertainment too). It seems stupid to people like us, but that's just how those people are and more and more of them are joining the gaming market and deciding with their dollars. I can think of no better company that manipulates this fact than EA, and that's why they've profited so much from it.

      Nintendo seems to think that somehow by making beautiful, misunderstood games that they will someday get those kind of people into their camp. The problem is that it will never work (just ask Sega). If they don't care about attracting those people, that's fine by me and I'll buy their hi-quality sparsely released stuff, but they'll have to settle for third place in the meantime.

  8. As in the GBA SP EX? by AlexMax2742 · · Score: 2, Funny
    A new handheald?

    As in the GBA SP EX?

    --
    I'm the guy with the unpopular opinion
  9. Re:Perhaps a video player? by Babbster · · Score: 2, Interesting
    You might be right about Japan's fascination with handheld gadgets, but a device such as you describe would stray way too far - primarily in terms of concept and price - from what the GB/GBC/GBA's core audience expects and would cost them more customers than it would attract.

    Believe it or not, Nintendo knows EXACTLY what they're doing in the handheld market and are probably best served by "staying the course" in that area. While Sony's plan for the PSP is ambitious and interesting, the truth is that it's not going to sell like the GBA does unless they slice the price to the marrow (just cutting it to the bone won't be enough). People like me, who have good jobs and plenty of disposable income, will probably buy one...but most people (particularly parents) are going to see it sitting next to a Nintendo product (either GBA SP or its successor) at 50-75% of the price and just get that and use any extra cash to buy games.

  10. Re:Graphics and Demographics by unclethursday · · Score: 5, Insightful
    It's all about Demographics, really. Sony struck gold by marketing to 20+ year old gamers, making games they wouldn't feel silly playing (it's hard for a 27 year-old welder to play a cartoon peter pan running around rescuing a cartoon princess. But let him play a mobster capping other mobsters...)

    29 year old heavy machinery operator here (and game reviewer/newsie on the side). I have no problems picking up Nintendo first party games. Neither do most of my friends who are of similar age, if not similar working enviroments.

    This is what Nintendo never got. Adults don't feel silly watching action movies and thus don't feel silly playing action movies. Adults do feel a little silly watching peter pan cartoons, and thus do feel silly manipulating a little guy with his green hood and tights.

    Maybe it's you who has a slight problem dealing with the things you mention, and not the whole world?

    You say that the M-rated games on the PSOne marketed the PSOne to the 20+ crowd....yet the fact is the real 20+ crowd buys games from any rating, from E all the way to M.

    You do know where the M rated games sell the most, though, right? The 12-16 crowd. Yep, teenagers, most barely old enough to shave or look at a girl without thinking about 'girl germs'. The real kiddies of the video game market.

    And they flock to blood and polygonal boobie filled games like flies to shit. And, while the oogle over the game and say how cool it is and beg mommy and daddy to buy it for them (because they aren't old enough to have a job), they'll scoff at the Nintendo stuff as 'kiddie'.

    Irony, your face is pimply.

    Thursdae

  11. Damned statistics by Torgo's+Pizza · · Score: 2, Interesting

    Buyer Demographics: Ninety-two percent of those who purchase console games are over the age of 18, and 98 percent of computer game buyers are over 18. Forty-seven percent of console game buyers and 57 percent of computer game buyers are women.

    Computer Player Demographics: Fifty-eight percent of computer game players are male, while 42 percent are female. Thirty percent are under 18 years old, 29 percent are 18 to 35, and 41 percent are over 36.

    Console Player Demographics: Seventy-two percent of console game players are male and 28 percent are female. Thirty-eight percent are under 18, 40 percent are 18 to 35, and 22 percent are over 36.

    Types of Games Played Most Often: Console game players say that they most often play: action games (51 percent); driving/racing games (50 percent); sports games (47 percent); and role-play/adventure games (35 percent). Computer game players say they are most likely to play: puzzle/board/card games (36 percent); action games (36 percent); driving/racing games (34 percent); and sports (32 percent).

    Number of Games Owned: Console game players report that they own an average of 16 games, while computer gamers report that they own about 12 titles.

    Online Games: Thirty-seven percent of game players say they play games online, up from 31 percent last year and 18 percent in 1999.

    Type of Game Played Most Often Online: puzzle, board, game show, trivia or card game (56 percent); action, sports, strategy or role-play game (20 percent); persistent multi-player universe (7 percent); or none of the above (7 percent).

    Mobile Gaming: More than one-third (39 percent) of Americans who own consoles or computers report that they also play games on mobile devices like handheld systems, PDAs, and cell phones. Eighteen percent play games on cell phones, up from 14 percent a year ago.

    Sixteen of the top 20 best selling games in 2002 were rated ?E? for everyone or ?T? for teen.