ATI Wins Bid For Next Xbox

TypoNAM writes "CNET News is reporting that graphics chip underdog ATI Technologies has signed a contract with Microsoft to produce components for future versions of the Xbox game console, beating out market leader Nvidia." According to the article, "The announcement ends months of speculation over whether Nvidia, the leading maker of graphics processors for PCs, would renew its troubled partnership with Microsoft on the Xbox."

Comments

Re:Gotta love marketing jargon

[PainKilleR-CE]

"We selected ATI after reviewing the top graphics technologies in development and determining that ATI's technical vision fits perfectly with the future direction of Xbox," Robbie Bach, senior vice president of Microsoft's home and entertainment division, said in a statement..... "Nvidia has really given a lot of signals...that they're trying to distance themselves from Xbox2,"

The second part of that statement (the part about nVidia) came from an analyst, not from a statement from anyone at Microsoft. The full quote about nVidia was:

Nvidia has really given a lot of signals...that they're trying to distance themselves from Xbox2," Michael McConnell, an analyst for Pacific Crest Securities, said earlier this summer. "That relationship has really soured over the last year...Microsoft in general is just not a very nice partner to deal with. I think the whole experience left Nvidia with a bad taste in their mouth."

My prediction:
Tomorrow's a good day to buy nVidia stock.

Re:Gotta love marketing jargon

[MojoMonkey]

"First off, nVidia has better drivers. This is important."

Better drivers where? Windows? Linux? We are talking about the X-Box2 here. I can promise you that the drivers for ATI's card on the X-Box2 will be very good. They will be working very close with Microsoft to get the performance they need.