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ATI Wins Bid For Next Xbox

TypoNAM writes "CNET News is reporting that graphics chip underdog ATI Technologies has signed a contract with Microsoft to produce components for future versions of the Xbox game console, beating out market leader Nvidia." According to the article, "The announcement ends months of speculation over whether Nvidia, the leading maker of graphics processors for PCs, would renew its troubled partnership with Microsoft on the Xbox."

13 of 466 comments (clear)

  1. Gotta love marketing jargon by mao+che+minh · · Score: 5, Funny
    From the article: "We selected ATI after reviewing the top graphics technologies in development and determining that ATI's technical vision fits perfectly with the future direction of Xbox," Robbie Bach, senior vice president of Microsoft's home and entertainment division, said in a statement..... "Nvidia has really given a lot of signals...that they're trying to distance themselves from Xbox2,"

    This roughly equates to: "We choose ATI because they begged more and offerred to do it for less. I don't want to burn any bridges with Nvidia, so let's just say something about vision, or strategy, or something. Besides, Nvidia wanted more money. Right, well, time to crush some little entertainment company now, recycle their goods, and call it innovation!" in normal, human language.

    1. Re:Gotta love marketing jargon by PainKilleR-CE · · Score: 5, Informative

      "We selected ATI after reviewing the top graphics technologies in development and determining that ATI's technical vision fits perfectly with the future direction of Xbox," Robbie Bach, senior vice president of Microsoft's home and entertainment division, said in a statement..... "Nvidia has really given a lot of signals...that they're trying to distance themselves from Xbox2,"

      The second part of that statement (the part about nVidia) came from an analyst, not from a statement from anyone at Microsoft. The full quote about nVidia was:

      Nvidia has really given a lot of signals...that they're trying to distance themselves from Xbox2," Michael McConnell, an analyst for Pacific Crest Securities, said earlier this summer. "That relationship has really soured over the last year...Microsoft in general is just not a very nice partner to deal with. I think the whole experience left Nvidia with a bad taste in their mouth."

      My prediction:
      Tomorrow's a good day to buy nVidia stock.

      --
      -PainKilleR-[CE]
    2. Re:Gotta love marketing jargon by MojoMonkey · · Score: 5, Informative

      "First off, nVidia has better drivers. This is important."

      Better drivers where? Windows? Linux? We are talking about the X-Box2 here. I can promise you that the drivers for ATI's card on the X-Box2 will be very good. They will be working very close with Microsoft to get the performance they need.

      --

      ----- "Blame the guy who doesn't speak English." -- Homer J. Simpson
  2. No backwards compatibility? by JamesSharman · · Score: 5, Interesting

    If this is the case it seems unlikely that we will see any backwards compatibility between xbox2 and the original. The original Nvidia chip was based on a DX part (and it's likely the ATI one will be as well) but the better games access a lot of the hardware directly.

    Of course it's possible that MS were smart enough to have conditions in the original X-Box contract with Nvidia that would allow them to produce a more or less compatible chip.

  3. ATI = Gamecube by WhytTiger · · Score: 5, Interesting

    How do you think this will affect the current relationship between ATI and gamecube?

    --
    My Sig Beat up your Honor Roll Sig
    1. Re:ATI = Gamecube by mattwolfewvu · · Score: 5, Interesting

      *Sigh* ArtX did the graphics hardware for the GameCube. ATI bought them out sometime between the time the bulk of the design for the hardware was completed and the release of the console. Thus, the GameCube has a little ATI sticker on the front, even though it's not really an Radeon type product.

      --
      "I think that when you become a Republican, you don't get to score any more." -- Butt-head
  4. This is all nice and fun but... by JFMulder · · Score: 5, Insightful

    ... people tend to forget that nVidia was not only supplying the video solution for the Xbox, but also the networking and audio components. So with nVidia out of the picture, who is going to do the audio and networking? Does ATI have any GOOD audio and network chipsets? I know they have some sort of motherboard chipset "a la nForce", but does it feature decent 5.1 audio and networking?

  5. New Name by tds67 · · Score: 5, Funny
    ATI said it entered a technology agreement with Microsoft to develop "custom, leading-edge graphics technologies" for the console.

    Microsoft also announced that this will be a Special Edition XBox, or SEXBox for short. So ATI will actually enter into and penetrate the SEXBox market.

  6. And this just in... by Anita+Coney · · Score: 5, Funny

    Seattle WA: Microsoft, with the ink barely dry on its chip deal with ATI, turned around and sued ATI in an attempt to get ATI to lower its chip prices.

    A Microsoft spokesperson was quoted as saying, "We're losing about 100 dollars on each Xbox we sell. We feel that ATI should bear the burden of at least some of these tremendous loses. At least until we steal their technology and get our own chip plant up to speed."

    --
    If someone says he and his monkey have nothing to hide, they almost certainly do.
  7. Talking Out my Ass Here... by ewhac · · Score: 5, Interesting

    I imagine the "troubled partnership" between Micros~1 and NVidia is largely based on the fact that NVidia made damn sure they had a good contract in place.

    NVidia and Microsoft cut their deal when NVidia was the undisputed leader in graphics chips, and Microsoft was the undisputed leader in anti-trust crimes. NVidia, being founded in part by ex-Sun employees, knew full well that dealing with Microsoft was a sure-fire way to get screwed. So no small amount of time was spent making absolutely certain the contract between them left no room for "creative misinterpretation" on either side.

    I imagine NVidia wants/wanted to exercise the same care in the Xbox2 deal, but Microsoft would rather have someone they can walk over. Hence the "troubled partnership."

    This is, of course, all pure speculation.

    Schwab

  8. A chart to help you by Lord_Slepnir · · Score: 5, Funny

    Day of Week: M T W T F S Su
    SCO E E E E E E E
    Microsoft E E G E E E E
    IBM G G E G G E G
    RedHat G G G G G G G
    NVidia G E G E G E G
    ATI E G E G E G E

  9. XBox All in Wonder by Hamfist · · Score: 5, Insightful

    Hopefully MS will take advantage of ATI's other strength (swiss army knife video card) and expand the concept of a console into PVR, etc.

  10. So much for linux drivers. by Bruha · · Score: 5, Interesting

    Wonder if MS would push them to not make Linux drivers anymore.. They've done things similar in the past. Though the driver quality is dominated by Nvidia I'd like my 9700PRo to work in Linux.