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GameCube Dropped To $99 At Online Retailer

JFMulder writes "Retail partners Amazon.com and Toys 'R Us announced today that they were dropping the Gamecube console price down to $99. Even though Nintendo is probably losing money now on the GameCube, this is the move that Nintendo may be hoping will close the little gap between Xbox and GameCube in worldwide sales, and help it gain a solid lead over Microsoft in the coming months." A Reuters story mentions further indications that an official announcement is on its way, and all on Nintendo's 114th birthday, too.

20 of 118 comments (clear)

  1. Re:114th birthday by Snowspinner · · Score: 5, Informative

    Nintendo started as a playing card company, and slowly evolved into a video game company as the technology came into being.

  2. Losing Money? by Snowspinner · · Score: 3, Interesting

    Actually, I doubt Nintendo is losing money on the Gamecube. Most sources will say that Nintendo was turning a very small profit on the Cube when it launched at $199, and that was a couple of years ago - the prices on the components have fallen off considerably since then, as electronics tend to do, and production efficiency has increased. I'd guess that if Nintendo is taking any kind of loss on the GC, it's only since the price cut to $99, and it's very, very slight.

    1. Re:Losing Money? by QueenNina · · Score: 2, Informative

      I hope Nintendo's losing money, because the retailers that sell the consoles are. Right now, if you just buy a console without any accessories or games, my store loses money. One accessory or two games will break us even, and one controller, one memory card, and three $40-50 games will make us enough of a profit to pretend it actually does something for the store.... Not a high-profit industry at store level. :) So if Nintedo's selling it to us at a price higher than we have to sell it for but they're making money, I'll be mad. :)

  3. Depends what $99 includes by jvmatthe · · Score: 5, Insightful
    If it's $99 for a Cube and nothing else, then this is not a terribly significant event. Before it was $149 for a Cube and a game (Zelda, e.g.) or $149 for a Cube and GameBoy Player (GBP). Each of those extra items is roughly $50 retail, so the Cube itself could have been thought of as being $99 for a while. Regardless, they can now advertise is as $99 and people may actually think that it's a new deal. In a sense, it is, since now they can pick the game to go with their new cube (instead of having to buy a specific one) but the net effect is still that the Cube cost $99.

    Now, if in fact the $99 price still includes either a game or a GBP then this is a significant deal. Honestly, with the GBP the Cube becomes a great little system to have. I recently finished Castlevania: Aria of Sorrow entirely on the GBP and that was a GREAT experience. Other GameBoy, GameBoy Color, and GameBoy Advance games also benefit from the big screen format, although you may finally realize how awful some of that 8-bit sound was on your older games. Those older games are relatively cheap to get used, so you can get by inexpensively on those. Add in Animal Crossing and other great games on the Player's Choice list and then you're talking a good time. Heck, you can even play Soul Calibur II, if you want.

    Sure, you won't be playing Halo 2 or the next Grand Theft Auto, but there is still some good gaming to be had on that cheap Cube.

    1. Re:Depends what $99 includes by Anonymous Coward · · Score: 2, Insightful

      "Honestly, with the GBP the Cube becomes a great little system to have."

      Honestly, there are people who think it already is. :)

      But really, I've had a Cube since launch. Even if I'd known that 2 years later I'd be able to get it for half price, there's no way I wouldn't have still bought it right then and there. I've played enough fun games on it in that time to make it worth what I paid for it, and being able to play the crossplatform games with a comfortable controller is good. Wavebird is the only wireless controller I've ever liked using, because it's shaped exactly like the official wired pad.

      Talk about the PS2 though, and it's another story. I waited for it to get down to $200, and in the time that it took to get it down to that price from $400, I didn't miss out on any good games. Seriously, reading all the PS2 websites until the price dropped, I didn't miss anything worth owning at all. I like the system's set of games now, but in Sony's case it's like they had to cut the price before companies would make any good games for it or something.

      XBox, I don't have one. Microsoft can sell them at $50 like PSOne and I still wouldn't have one, because there are no fun games on it, unlike PSOne. What the heck is the hold up? Microsoft normally chases after markets like a hooker trying to meet quota, but apparently "people who like fun games" isn't a market they want, only "people who like the same played-out robot games and bloody shooter games you can get for your PC". Those games must be easy or cheap to make or something, because it would be depressing that people would want to stick to making those dark kinds of games for so long on the PC, then would want to keep doing it on a console system.

      OOPS, Carmack reads this site sometimes, doesn't he? :)

    2. Re:Depends what $99 includes by Tom7 · · Score: 2, Informative


      I really enjoy "Super Smash Bros. Melee" and Metroid Prime. But I bought it for the GameBoy Player; all these SNES remakes and updates are exactly what I've been missing ever since "3D" took hold... (I second your recommendation for the Castlevania games, by the way).

  4. Re:Anybody ever hack these? by MORTAR_COMBAT! · · Score: 4, Informative

    It's really too bad, but Nintendo really did a bang-up job of making the system very difficult to hack.

    It's too bad, because the system itself is a great little system - standard PowerPC-based processor, ATI graphics - well suited to simple programming.

    However the disc format being 'backwards' - the disc spins in the normal way but is read from the outside-in instead of the inside-out like other discs - makes it difficult to even read and write a disc.

    However software exists which makes a good effort at reading the discs, so it is only a matter of time before we'll see Linux or NetBSD running on the thing.

    But it's really too bad that it is so difficult, because Nintendo could have sold the devices at $199 for a nice profit, including a Linux disk or something, making it a simple browse the web from the set-top solution, etc.

    --
    MORTAR COMBAT!
  5. Okay, so it's not #1... by NanoGator · · Score: 2, Insightful

    ... doesn't mean it wasn't successful. How much cash did Nintendo rake in?

    Now I'd be worried if Nintendo was shaking up its executives...

    --
    "Derp de derp."
  6. Nothing really by Daetrin · · Score: 2, Insightful
    Microsoft can drop the XBox's price if they're willing to take even more losses, and they probably will. However once you get below $100 you've crossed a certain psychological threshold. Even if the price difference between an Xbox and a Gamecube is no greater than before once Microsoft makes it's own cut, the Gamecube will probably be perceived as a better deal now that it only has two digits in its price (and even though in many places taxes will push it back above $100, it's the sticker price that counts, which is why you always see things for $X.99 of course.)

    I don't know if that perceived value will make up completly for the deficiencies, real or imagined, of the Gamecube vs. the Xbox, but it will certainly help.

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    This Space Intentionally Left Blank
  7. Actually... by KaiEl · · Score: 2, Informative

    "Even though Nintendo is probably losing money now on the GameCube, this is the move that Nintendo may be hoping will close the little gap between Xbox and GameCube in worldwide sales, and help it gain a solid lead over Microsoft in the coming months."

    Actually, Nintendo doesn't want to close the gap between XBox and Gamecube in worldwide sales... because that would make their lead smaller. I get my facts from this GameSpy article which Slashdot linked to less than a week ago.

    GameCube worldwide sales: 9,550,000
    XBox worldwide sales: 9,400,000

    Granted this is not a "solid lead," but it is a lead, and one that Nintendo would want to extend, not close. If you're talking about Europe or America, Nintendo is in third, but in Japan, they're in a commanding second. Any comments about worldwide sales should reflect this.

    -Kyle Orland
    The Video Game Ombudsman

  8. Re:Anybody ever hack these? by Guppy06 · · Score: 4, Funny

    " I know all sorts of stuff has been done to PS2 and X-box, but what about GameCube?"

    <FLAMEBAIT>

    You see, unlike those other two consoles, the Cube is fun right out of the box. :)

    </FLAMEBAIT>

  9. Look at it this way by shoptroll · · Score: 3, Interesting

    Let's look at it this way

    1) M$ just got done in an interview proclaiming that Nintendo wasn't an issue anymore. If Nintendo wants to beat out the Xbox they're going to have to do it by pushing more boxes out than XBox. This will guve them what... a $100 advantage to the XB, which M$ probably can't afford to drop any lower since they're already losing money on each console manufactured

    2) Nintendo has already cut production of new units and are trying to clear out the warehouses. Simple supply and demand here.

    3) Nintendo has a lot of hot stuff coming in November. A lot of people aren't really in the know but this is probably a pre-emptive shot in the upcoming Xmas console battle.

    4) This also puts the GC on the same value as the GBA, which should prevent Nintendo from "shooting themselves in the foot" (not really happening though) with the price difference between GC and GBA SP. (My next guess is a buy one get one half off deal if this doesn't work.)

    5) If Nintendo is still doing the free game with purchase deal then microsoft is seriously going to be in a lot of hot water. You're talking a $150 difference in the setup fee for a GC vs. Xbox.

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    Insert Sig Here
  10. Re:Death Knell by BTWR · · Score: 3, Insightful

    isn't lowering a console's price point below $100 a death knell?

    While Dreamcast's $50 price was bad publicity, the Genesis, NES and SNES all went for below $100 during the middle part of their generations.

  11. Another price drop? by Mike+Hawk · · Score: 3, Interesting

    Two things immediately pop into my mind with this news...

    #1 I remember someone at Nintendo taunting Microsoft for their Sega GT/JSRF bundle deal saying that bundles and price drops are an insult to early adopters. Well, insult on then.

    #2 I think of the fast food industry. They also did the price war thing. Then prices hit like $0.49 and customers realized that if they can sell it for so cheap it must be a piece of crap. The consoles might run into that soon. Hmmm, these consoles are $149 and this one is only $99. Whats wrong with this one that it is so cheap?

  12. Re:question by apezaholic · · Score: 2, Informative

    Nes, Snes, N64 and gamecube all launched at $200. Games have always cost about 40-50 bucks too.

  13. Remember: by Gothic_Walrus · · Score: 2, Insightful

    The real profits are made by the software, not the hardware. Even if Nintendo is now losing money on the GCs (not bloody likely), they'll still be selling plenty of games to keep the GC owners entertained. Since Nintendo still has some A-List titles to release (such as Mario Kart and Mario Golf), they won't be suffering anytime soon.

    --
    Goo goo g'joob.
  14. Re:OK, but... by PainKilleR-CE · · Score: 2, Insightful

    Microsoft seems to be competing more with PS2 then with Gamecube.

    How is Microsoft competing more with PS2 than with GameCube when the XBox sales are much closer to the GameCube's sales than to the PS2's sales?

    The simple fact is that Microsoft is #3 worldwide, and if Nintendo can get a decent increase in sales in the US, Microsoft will be #3 here, as well. Microsoft set their system up to compete with the PS2 (DVD playback, online capability, etc), but that's not what they are currently doing.

    --
    -PainKilleR-[CE]
  15. Re:question by PainKilleR-CE · · Score: 2, Informative

    the original NES was $99 if I remember correctly.

    It depends on when you got it. If you were a very early NES owner and got the package with the robot (the only one available at the start), it could have been as much as $400. My parents bought the bundle with the light gun (not the orange one) and Duck Hunt/Super Mario Bros. cart. for $115, about 3-5 years after the system was released.

    How much were NES games back in the day? I don't remember them being $50 each, the way GameCube games are now.

    It depended on the game and when you bought it, just like it does today, except that some cartridges cost more to produce, and were therefore more expensive. Ultima:Exodus, Final Fantasy, and Dragon Warrior were each around $60 when they were first released. Most games started at $50. In the last 3 years before the SNES was released, games in the $20-35 range became much more common, though rarely for new games.

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    -PainKilleR-[CE]
  16. Re:Rip-off europe by PainKilleR-CE · · Score: 2, Informative

    Just wondering where the hell the price difference comes from. And please don't say thing like sales tax or wages. The tax difference ain't that big and the damn things are produced in china.

    VAT and import duties can be something like 15-25%. The price difference, after currency exchange, between a GBA-SP on Amazon.co.uk and amazon.com is ~50%. I'd imagine there's also a difference in cost associated with producing 220 power adapters for the rechargable battery pack (and the batteries themselves may be different), if that is needed for units sold in the EU (since Japanese and US consoles sell with 110V power adapters). There may also be associated costs with getting the device approved for the EU, which would of course be passed on to the consumers in that area.

    All of that being said, the device is priced based on the combination of costs for building the device and getting it approved and shipped to the location, as well as what the market would bear. Even if the exchange rates changed drastically, Nintendo's prices wouldn't react very quickly, which could work for or against you. (in fact, if Nintendo's prices did fluctuate with the exchange rates it would probably look bad to most consumers, though it would happen if the market could manage a more direct path from the producer to the consumer, especially since even the US price is subject to exchange rates and possibly import taxes).

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    -PainKilleR-[CE]
  17. Re:question by Metal_Demon · · Score: 2, Insightful

    I remember when gas use to cost 75cents a gallon. Videogames are actually getting cheaper when you think about it. As inflation goes up videogame prices don't. Consoles are deffinately cheaper. Finally now with this price drop I will have all 3 consoles. Not that I don't have too many games to play right now already.

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    Trust Your Technolust