Apple Chromes Its Logo

Val42K writes "Personally, I like the original logo, but Apple has decided to changed their familiar logo in the latest release of the OS X operating system. It has the same shape but has a chrome finish, like the robots of Hajime Sorayama." Does it look anything like the image we're using for this story, the one on the outside of most Apple hardware and software boxes? What am I missing?

Comments

Good job, Apple!

[Anonymous Coward]

Don't let those teeny bugs get in the way of anything. What you need is a new logo! Something shiny and capable of distracting users. Just think:

Frustrated Apple User: Dammit, my computer keeps crashing!
Apple: Um.. but look at this! Shiny!
FAU: WOW! THIS IS THE BEST LOGO EVAR!!
A: Te-he!

Remember, if you want marketing gloss, that's employee zero (Steve Jobs') number 1 job!

Thunk Different!

And You Thought 10.2.8 Was Bad!

[Farley Mullet]

This screenshot from the Wired article points to a disturbing problem with the 10.3 prereleases: move from 10.2.x to 10.3 and have your processor downgrade, your clock speed decrease by 600MHz, and your RAM decrease by 448 MB. Watch out!

Slashdot

[turkmenistani]

I'm a Mac user. I like OS X. I like Apple, in general. And for what it's worth, I don't really think Apple making their logo shiny is really /. material.

Re:Slashdot

[jellomizer]

It is not really a logo change. It is just a new color. First they had the rainbow apple. Which fit for the late 70s-80s, then they did the solid color aqua apple for the 90s to match their design scheme for the Fruit iMacs, and they changed color of the apple many times their without any real problem from red to gray to blue. Now its the 21st Century and their product line is becoming less fruit like and more metallic so the chrome apple will come out. and they will probably change their logo again in an other 10 years. If they decide to make their systems out of wood or wood looking material then they will make a wooden apple. Or maybe it the Macs will be made out of some sort of Hi-Tech fiber so the apple will be made out of cloth. It is still the same design just a different texture. I bet those people who get payed to redo the apple logos have the best job on earth. Select layer with the apple. Go down to the Function button in photoshop select pattern overlay, choose your patter and then bang your done. (Well I am over simplifying it a bit). It would be truly news worthy if they replaced the Apple Picture with something else like a picture of a Pie or something.

Re:well...

[danamania]

And no jokes about how the site must be running on a Quadra cos... uhhh... it is. :)

Laptops, logos, systems, what next?

[SkiifGeek]

First there was the TiBook, and now the AlBook, then there was the brushed metal skinned software in OS X, then the sexy G5, now the logo.

With the rumours of Panther being brushed metal heaven, is this a new corporate image, moving away from the lickable aqua (at least the iMac, eMac, and iBook range remain lickable) to a smooth, sharp image?

The best way to check will be to see what Dell and Co will bring out in 12-18 months time, and look at the interface on MS Bonghorn when it comes out in 3 years time.

Re:Where did they change it?

[Ma�djeurtam]

This logo appeared in 7B74. 7B81, which was seeded today (or maybe yesterday) is rumoured to be the GM since it is the first version not to mention "(Pre-release)" in the 'About this Mac' box. We don't know yet if 7B81 has the new cracked logo or if it was changed.

Re:well...

[Graff]

One good thing about the Apple //e was that here was no way that you could permanently mess it up short of physically destroying it. The Apple //e didn't maintain any data between power down and power up so if you screwed it up all you have to do is power down, wait 10 seconds and then power it back up. Yes you could screw up some diskettes and they would never work right again but the Apple //e didn't need a diskette to work.

So go ahead and mess up every Apple //e in school. I'm sure the administrator just powered them down and back up and they were fine. This is unlike the Commodore 64 which had a nasty bug where if you quickly toggled certain registers you could fry a chip on the motherboard and ruin the entire motherboard. I had a friend who ran a program which turned out to be a trojan horse of sorts and it did just this, toasting his Commodore.

Um... Rumors...

[emerrill]

This is only a rumor, not hard news last I know. There is no press release about it, there is not a single incarnation of the shiny logo on apples webpage (that I can find) the only indication of this is in the Boot and 'About This Mac' windows. Even the menu bar Apple is still the blue or grey one like /. uses.

People should clarify reality and rumors.

http://macslash.org/article.pl?sid=03/09/26/1650 24 2&mode=thread

Re: that would be correct

[jensend]

Would a redesigned Debian logo get coverage on slashdot?

You mean like this, this, and this? A lot of /. users' feelings about particular projects or companies gets invested in the logo as well, so while the logo changes of Apple and Debian may not be of particular interest for some of us, I see no reason why such news shouldn't be on slashdot.

It's no big deal.

[YouHaveSnail]

Apple has been using different versions of its logo for as long as I can remember. Even back when they used the 7-color "rainbow" logo, they also used simpler, monochromatic versions on promotional literature, documentation, some business cards, t-shirts, etc.

It did seem significant to many of us when Apple dropped the rainbow logo in favor of a solid one. Apple was changing, and we were afraid that its spirit of playful innovation would be lost in the corporate shuffle. We were relieved to find over time that playful innovation remained despite the logo change, and that the new logo brought with it a number of products that the general public wanted to buy. I guess we'd forgotten that years before, when Apple dropped the Cupertino font in favor of Apple Garamond in its logo, the sky also hadn't fallen.

The fact that Apple decided to put a version of its logo rendered in chrome in the about box of a product that hasn't even been released yet doesn't feel like a significant change. After all, there's a version of the logo rendered in shiny blue in my menu bar right now, and the G4-based iMacs have always had a shiny metalic Apple logo. It's a minor change that may or may not stick around for a while.

The one thing you can bet on is that even if it sticks, this change is not permanent: Apple will change its logo anytime it feels it needs to freshen up its corporate image. All companies do this to some degree.

If you ask me, the company that has the most fun with its logo is Google.