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DivX Making Hollywood Inroads

worm eater writes "CNet news reports that DivX is doing its best to become a digital video compression standard, and has been very successful in courting DVD manufacturers to adopt the DivX format. But will that be enough to beat out competing compression methods as a new Hollywood standard? It faces tough competition, such as MPEG-4, RealVideo and Windows Media. Who will win the standards race and what will that mean for the companies that push the various compression methods?"

21 of 244 comments (clear)

  1. divx? by micronix1 · · Score: 3, Informative

    holywood and divx in one sentence? i would think that they wouldnt link the idea of divx because it's so easily distributed and has no copy protection.

    1. Re:divx? by Bragg · · Score: 4, Informative

      They do currently have some kind of copy control / DRM solution for renting DivX movies over the internet, involving .tix files and the 'Playa' or whatever it is called now. Whether this system is secure or not, I don't know...

  2. Divx vs. MPEG-4? by FrostedWheat · · Score: 4, Informative

    Divx *is* MPEG-4. At least one implementation of it. As far as I'm aware, so is Windows Media's video.

    Divx isn't even that good a MPEG-4 codec. XVID is somewhat better, and it's free.

    1. Re:Divx vs. MPEG-4? by Rufus211 · · Score: 1, Informative

      Do you fail to remember that DivX = Windows Media?? Remember back in the days of DivX 3.11a when it was just the Windows Media codec hacked to be usable in an AVI file instead of only ASFs and to give some more options. If you play an ASF using mplayer, this is the codec it uses:
      [ffdivx] vfm:ffmpeg (FFmpeg DivX ;-) (MS MPEG-4 v3))

    2. Re:Divx vs. MPEG-4? by ahecht · · Score: 4, Informative
      From http://www.divx.com/about/:

      So you want to know a little bit about DivX(R), huh? DivX(R) is a lot of things. First and foremost, DivX(R) is a patent-pending MPEG-4 digital video technology created by DivXNetworks, Inc. Videos encoded with DivX technology are among the highest quality digital videos available anywhere (and with a relatively small file size to boot).

      ...

      In addition, DivX is the most widely distributed MPEG-4 compatible technology available today. DivX technology is compatible with the MPEG-4 video compression standard, allowing it to compress MPEG-2 video down to about one eighth of its original size. DivX is able to create fully compliant MPEG-4 bitstreams, so if you're looking for an MPEG-4 compatible video technology, we can help. Read the DivX Licensing Overview for more information.

    3. Re:Divx vs. MPEG-4? by benwaggoner · · Score: 4, Informative

      This all gets kind of confusing :).

      Divx 4.x and 5.x are themselves MPEG-4 Video codecs (pt. 2 video, not the new pt. 10/AVC/JVT/H.264 stuff). They aren't the best, but they're far better than the worst. The bitstream itself is compatible with ISMA compliant decoders, but...

      Divx files themselves use the AVI file format instead of the MPEG-4 file format. This is for historical reasons, and the biggest problem I personally have with Divx, since it is incompatible with stock MPEG-4 tools, but not in a way that adds any user value. This is a legacy of how Divx was originally a hack to use a proprietary Microsoft codec in AVI files.

      Divx files also use all kinds of audio codecs, which are rarely MPEG-4 compatible. AAC-LC is a great audio codec, and it's ISMA compatible.

      So, I really wish Divx would get their tools support exporting to .mp4 with aac-lc audio. They've done 98% of the hard work to interoperate well. It's just that last 2% I'm waiting for. I don't mind if they maintain legacy support, but I want support for ISO standard MPEG-4 before I'm likely to use their stuff for much in practice.

      Also, you are correct, Windows Media can't play MPEG-4 by default. There is a plugin available from Envivio for WMP that will enable this, though.

  3. Re:Is there opensource video compression software by chjones · · Score: 5, Informative

    XviD and Ogg Theora (website seems to be down) are free (AIS) video compressor/decompressors that are designed to be comparable to DivX. The still-early-experimental Ogg Tarkin is a whole different kind of bird, but with the same general aim. For lossless video compression, there's Huffyuv (do a search). All these are open source, but the last review I read still had DivX as better quality per bitrate than the others.

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  4. Yes! by jared_hanson · · Score: 4, Informative

    Well, first of all, DivX 4 originally had an open source code base. DivXNetworks had a 2 system thing going on, them working on their own code, and also supporting and open source version. They changed however, amid the release of DivX 5. This is why the XviD group was formed. Their original code base was forked from the open source DivX 4 code base. Much of that has been rewritten by now though.

    Also, there is an Ogg progect, called Theora, that is an open video codec. It is based off a codec called VP3 that was orignially developed by a company called On2 They gave the VP3 code to Xiph and continue to work on their own proprietary codecs, such as VP6.

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  5. Different Dixv by ahecht · · Score: 3, Informative

    You are thinking of Circuit City's DIVX, which was a disposable DVD program. DivX is an unrelated codec, whose name, IIRC, was chosen to poke fun at the failed DVD alternative.

  6. Re:Same quality as DVD? by delus10n0 · · Score: 4, Informative

    Well, the thing is, MPEG2/DVD is usually mastered professionally, taking into consideration individual scenes, and raising/lowering bitrates to compensate. A "still" shot, or just someone talking probably isn't going to need a lot of bandwidth, while a big fight scene is.

    DiVX though has been mainly used by "consumers" who don't really know/care about any of that stuff, and just want to be able to throw in a DVD and get one a DiVX. They don't sit and tweak each scene's or frame's bandwidth requirements. Only recently did DiVX release their EKG application which allows a person to modify (inbetween VBR passes) the data allocated to individual frames. If someone (ie, a professional) really knew what they were doing, then I have no doubts they could produce an almost DVD-quality film which takes up only 700megabytes. But why stop at 700 megabytes? Using DVD media, we could get 8+ gigabytes of video/audio on a single disc. That's (theorhetically) almost 8+ hours (at "film" quality) of video. Featurettes and the like could obviously be encoded in a much lower bitrate, as they are with MPEG2/DVD's now, allowing even more room on the disc.

    What we really need to be concerned with/pushing is higher resolutions. 720x480 just ain't cutting it anymore. High Def is where it's at, baby, and DiVX and Windows Media are delivering that right now. We just need a medium to transport it properly.

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  7. Re:Isn't DIVX an variant of MPEG4? by Mod+Me+God · · Score: 2, Informative

    As far as I understand, DivX (at least in it's most recent form) does heavily 'borrow' from MPEG4 which is not a royalty free standard (those behind DivX do not honour those royalties) which means possible future court cases.

    Meanwhile, XVid provides DivX quality with a totally open source. (no 'borrowing').

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  8. DivX is already Old.. by piett134 · · Score: 2, Informative

    Sheesh, DivX uses way to much overhead for so little quality, check out VP6, if you want to see real video quality.

  9. Re:Lossy compression. by Sycraft-fu · · Score: 5, Informative

    Well it's gotta be lossy if you want HD video any time soon. I mean for a 1920x1080x24 movie you are talking 142MB/sec uncompressed. Now, even if you use a losless comrpession like huffyuv, you only get like 3:1 best case. For the sake of argument, we'll say you have a real bang up losless compresison that uses as of yet unkown methods to get an amazing 5:1. Ok so that's 28.4MB/sec (bytes, not bits). Well, that measn even for a short 90 minute film, you are talking about 150GB of storage, and that doesn't count audio, or any additonal features.

    Well at this point, the only format you could ship that in is harddrive, and that'll probably remain the case for some time. Way too expensive for movies, never mind if you ahve a long one or want extra features.

    So the only solution is to go lossy. Personally, I'd rather have a 1080 HD signal that uses lossy comrpession than a 720 NTSC signal that doesn't.

  10. those trademarks no longer valid? by ebonkyre · · Score: 3, Informative
    USPTO lists the earlier company's trademarks as dead and abandoned.

    #75352735 - "DIVX" - dead, abandoned 10/5/2000
    #75367710 - "DIVX Digital Video Networks" (logo) - dead, abandoned 12/18/1998 (???)

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  11. Re:For a healthy dose of naivete... by gbjbaanb · · Score: 2, Informative

    true.. but if you can compress a whole movie to fit on a DVD (to watch on the TV) with top quality it'll be good enough. Fortunately that's really easy, and the convenience factor is still there (now, if you had to swap DVDs half way through, like Laserdisc.... )

    For a computer, and in the past when DVD readers weren't 30, having a whole CD on a single CD is such a big deal that as long as the quality was acceptable-to-good, people would use it.

    I think people (especially geeks) don't realise this as much as they should - technological excellence (in all matters, not just video) counts for nothing compared to convenience and usability.

    cheers.

  12. Re:Lossy compression. by taniwha · · Score: 2, Informative
    there's lots of reasons for that - often it's crappy encoding.

    However there are legacy TV reasons for this - a combination between gamma correction and the particular color space used means that there are fewer numeric codes available for encoding dark images (near the bottom tip of the YCrCb color cube - gamma pushes them more to the top) than bright ones - this can mean that scenes in dark smokey rooms (think blade runner, any sort of noir etc) tend to be more pixelated than others.

    Sadly I expect directors to come to understand these limitations and avoid these sorts of scenes leaving us all in a bright colorfull world - just like the way that 50s checked ties and houndstooth jackets went out of style once NTSC was introduced - (you never saw any of your public figures or role models wearing them therefore they must be unfashionable)

  13. Re:Is there opensource video compression software by benwaggoner · · Score: 2, Informative

    Xvid is a MPEG-4 implementation, so commercial products based on it will need to pay the MPEG-4 license fee, FWIW. It's cheap.

    Theora is free as in every kind of speech, beer, or anything else you could imagine. However, they haven't locked down their bitstream yet, so it's hard to say how good it will be as a codec.

    Huffyuv is open source, but full of x86 assembly, so it isn't usefully portable. I'd love to see an equivalent technology that'd be more portable, and LGPL so it could be used more widely.

  14. Re:Same quality as DVD? by Hatta · · Score: 2, Informative

    The great thing about 2-pass xvid is that it does all that for you. One pass to see where the motion is and estimate size, and another pass to do the real encoding.

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  15. A 100% LOL by Metaldsa · · Score: 3, Informative

    "It faces tough competition, such as MPEG-4, RealVideo and Windows Media."

    Are you kidding me? Who in their right mind would choose RealVideo unless it was for some specific video settings. RealVideo isn't a choice, it means your screwed. When I must see a RealVideo file, well just installing the thing and letting them try to corrupt my system makes me feel dirty.

    1. Re:A 100% LOL by Pestilenc · · Score: 2, Informative

      One word (ok two, but that doesn't have nearly the cliched valve): Real Alternative.

      homepage. I think this is its homepage at least.

      V1.08 is the newest.

      While you're at it, Quicktime Alternative works great as well.

      Pest

  16. Re:Xvid is the best. by evilviper · · Score: 2, Informative
    I believe xvid is LGPL too!

    No, XviD is GPL'd.

    libavcodec, which is part of ffmpeg, and programs like mplayer/mencoder are based-on, is the fastest, and highest quality (if you use the right options) MPEG4 encoder around.

    What's with all the Xvid fanboys?
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