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fMRI + Marketing = Consumer Control?

Posted by ryuzaki0 on from the don't-fight-the-hook dept.

anonomouse writes "NYT magazine has an interesting article on the use of neuro-imagery in marketing. Best (old) quote: 'Half of the money I spend on advertising is wasted, but I don't know which half'. Good, bad, whatever? Does this bode well for job opportunities for the new crops of cognitive systems graduates? Most importantly, what does brain state tell us about behavior, if anything?"

6 of 129 comments (clear)

  1. More info here by Anonymous Coward · · Score: 0, Funny

    Here

  2. I wonder by wildchild07770 · · Score: 1, Funny

    Maybe they should study the brains of the people who decide to make the first post and do nothing but prove how immature they are.

  3. Avarage mind vs a / by saden1 · · Score: 5, Funny

    A /. will analyze adds different. He/She will:
    1. See if they can use the product being advertise.
    2. Check if there is a free alternative.
    3. Check Google/Google groups for negative comments about the product.
    4. Search Google/Google groups for competitive product.
    6. Do an on-line merchant price comparison.
    5. Check their bank account balance on-line and see if they have dough. Some of them will actually start doing spread sheet calculation to see how it fits to the overall monthly budget.
    6. Buy the product if it is deemed worthy.

    Your average Joe on the other hand will:
    1. See and add while watching Survivor.
    2. Think the product is very good because the add was cool.
    3. Go out and buy the product the next day.

    --

    -----
    One is born into aristocracy, but mediocrity can only be achieved through hard work.
    1. Re:Avarage mind vs a / by Jameth · · Score: 2, Funny

      However, the average Joe will spell 'ad' correctly, because he realizes that watching TV isn't the same as doing arithmetic.

      For that matter, he might even put a '.' in the title of his post, so the '/' doesn't get loney.

  4. Mind Marketting by clinko · · Score: 1, Funny

    All I know is that there's ads in pissers all over NYC.

    This morning I woke up, hung over, and a strange desire to switch over to Cingular's 1000 Minute with rollover plan.

  5. Simple by Timesprout · · Score: 2, Funny

    Most importantly, what does brain state tell us about behavior, if anything?

    For most men, nothing. You really need to be looking a little further south for the control center.

    --
    Do not try to read the dupe, thats impossible. Instead, only try to realize the truth
    What truth?
    There is no dupe