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fMRI + Marketing = Consumer Control?

Posted by ryuzaki0 on from the don't-fight-the-hook dept.

anonomouse writes "NYT magazine has an interesting article on the use of neuro-imagery in marketing. Best (old) quote: 'Half of the money I spend on advertising is wasted, but I don't know which half'. Good, bad, whatever? Does this bode well for job opportunities for the new crops of cognitive systems graduates? Most importantly, what does brain state tell us about behavior, if anything?"

1 of 129 comments (clear)

  1. NYT and Fox News by Homology · · Score: 0, Offtopic

    Why are you North Americans (not Canadians) using NYT all the time for "information"? There are other sources for information (even in US), and no, Fox News don't qualify.