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fMRI + Marketing = Consumer Control?

Posted by ryuzaki0 on from the don't-fight-the-hook dept.

anonomouse writes "NYT magazine has an interesting article on the use of neuro-imagery in marketing. Best (old) quote: 'Half of the money I spend on advertising is wasted, but I don't know which half'. Good, bad, whatever? Does this bode well for job opportunities for the new crops of cognitive systems graduates? Most importantly, what does brain state tell us about behavior, if anything?"

1 of 129 comments (clear)

  1. That's just great by sjames · · Score: 1, Redundant

    Perhaps, while we're doing studies, we should study the psychological impact of people ( children in particular) being told nearly continuously that their lives are inadequate, they are inadequate, they're unappealing, and that their real value to society (and chance for a passible life) is measured solely by what they own and the products they use.

    Ads aimed at children and teens especially seem to lean on that message.

    In other words, the effects of long term psychological abuse.

    Note that not all advertisement does that, but it seems that a good bit of it does.