There Inc. Officially Launches Online World

Posted by simoniker on Monday October 27, 2003 @03:51AM from the you-had-be-there dept.

Thanks to Yahoo! for hosting the press release announcing the official opening of There Inc.'s online world. This ambitious PC-based virtual world, created "with over $37 million in funding", is aimed at the 'mainstream market' and highlights socializing and playing, as well as world object creation, since: "70 percent of all objects currently for sale in There are created by members and 80 percent of events in There are organized by members." Real-life money can be converted to in-game currency, and during the Beta, "members... voluntarily spent on average of $7 USD per month purchasing There currency and buying in- world goods." There are even some amusing advertising tie-ins: "Digital versions of Nike's AirMax 2003 and Nike's Zoom Celar have been created... members who buy these Nike shoes for their avatars will find... they can run faster."

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Re:So let me get this straight ... by Anonymous Coward · 2003-10-27 04:04 · Score: 3, Funny

Do penis enlargments *actually* work there, too?
The Metaverse? by Universal+Nerd · 2003-10-27 04:40 · Score: 3, Funny

I was reading about There a few days back and since I'm in the middle (actually, finishing off) Snow Crash, I was thinking that this online world is a lot like the Neal Stephenson Metaverse, all the capitalism and stuff.

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