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There Inc. Officially Launches Online World

Thanks to Yahoo! for hosting the press release announcing the official opening of There Inc.'s online world. This ambitious PC-based virtual world, created "with over $37 million in funding", is aimed at the 'mainstream market' and highlights socializing and playing, as well as world object creation, since: "70 percent of all objects currently for sale in There are created by members and 80 percent of events in There are organized by members." Real-life money can be converted to in-game currency, and during the Beta, "members... voluntarily spent on average of $7 USD per month purchasing There currency and buying in- world goods." There are even some amusing advertising tie-ins: "Digital versions of Nike's AirMax 2003 and Nike's Zoom Celar have been created... members who buy these Nike shoes for their avatars will find... they can run faster."

6 of 78 comments (clear)

  1. Capitalistic, yes, but I like it too. by 2Flower · · Score: 4, Interesting

    Random spotty review follows...

    I've been There for awhile now, and while the initial cost outlay is staggering for an online game (I have to pay WHAT just to get voice chat? I have to pay WHAT to get a compass? HOW much just to hear jukeboxes? etc.) once you have a decent set of clothes and a vehicle or two, you're all set for casual play without a need to buy anything else. I think they should've included more of their 'options' as game features in your basic subscription, but that's the only real money dig they get on you if you're not a fashion hound.

    While the product placement is amusing, in the end it doesn't really make a huge difference. Nobody buys the overpriced 'speedy sneakers' when you can just get a hoverbike which plows across terrain at insane speeds to begin with for cheaper. It's more fun to submit your own clothing designs and play marketer yourself rather than spend on corporate marketers; I've designed a few shirts and I'm hoping once key bugs are ironed out, I can start using gmax to make new decorative objects like arcade cabinets.

    For a more hardcore if rougher around the edges experience with better user extensibility, check out Second Life -- but I checked it out and passed on it, because at the end of the day I just want the program to work so I can relax and chat with folks. There is a very polished, very simple GUI driven chat client aimed at casual users. I'll save the technical tangles for my day job. :)

  2. Shouldn't that be converting *from* real money? by stienman · · Score: 3, Interesting

    I doubt they mean you can get real money by playing online - They don't host a currency, they host a coupon or coin system, perhaps. You can, within their framework, convert from real to vitual, but the only way to convert money out is by working for There.

    I wonder what they'll do when people start trading stuff external to the game for real cash?

    -Adam

  3. Re:This appears to be stupid by 2Flower · · Score: 3, Interesting

    People with mundane, boring lives play video games to escape, and play as "someone cool." Why would people with mundane, boring lives shell out money just to role-play as themselves?

    On one hand, I'd agree with you. I don't like that There has very little social tolerance for playing as something other than what you are; I tried cross-avataring there and it caused some social problems. Nothing on the scale of X-Box Live's verbal abuse, but enough for me to finagle my way through customer support (who are not set up to do this sort of thing, but performed admirably)and get changed to male.

    But on the other hand, this isn't a game. It's basically chat, and as such, it's more of an extension of yourself than an RPG would be, where your species, gender, race, class, etc. all play into your stats in some way. Since you're not roleplaying, there's no need to go too far from your norm. For some, it's comforting to be able to drop the layers of abstraction and just TALK to someone, you know?

  4. Been There, wouldn't do that ... some thoughts tho by 2TecTom · · Score: 2, Interesting

    Well, it's a cool but hardly a new or novel concept or implementation. I suspect it will never reach it's full potential for the basic reason that it's elitist, non-productive, proprietary and restrictive.

    How is it elitist? Why, of course, the prices. The cost is simply too high for more than a few affluent first-worlders to afford.

    It's not very productive other than sheer entertainment. How could spending time there be profitable other than as a diversion from real life?

    As well it's OWNED. The company tells you what you can, and can't do.

    I propose someone, (hey Carmack) create an open 3D system that anyone can access or contribute to. What we really need is an evolving 3D net world. Wouldn't it be cool to have a way to do this that's not dependant on one company?

    Perhaps some clever hacker could create an open 3D protocol that would allow for 3D worlds to be easily created and used by everyone. On this note, WTF ever happened to VRML?

    --
    Words to men, as air to birds.
  5. I tried the game during the Beta.... by Cherveny · · Score: 3, Interesting

    Found it kind of funny actually. Everywhere I went, I felt like I was in a virtual simulation of a tourist trap, where the only point was to buy items, and for vendors to take your money away.

    --
    --- It's not my fault this post looks redundant. I just type too slow.
  6. Willingly Entering The Matrix?!.... by kommakazi · · Score: 2, Interesting

    This adds a whole new possibility to the origin of The Matrix...perhaps the machines didn't really enslave humankind but we all rather enslaved ourselves in a virtual word and the machines just took over, trapping us there. Perhaps The Matrix will come true now, as technology advances I'm sure There.com will march right aongside until you do have to hook up right through the back of your neck for the ultimate virtual experience. As people find living in a perfect virtual world is easier than dealing with real life, more will join till everyone just lives life there and the machines do take over. Or perhaps we just willingly leave the machines in charge of the real world, so we can live our fantasy lives inside There.com. It's madness I tell you! Pure madness!