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Disney Does Digital, Ditches Drawings

May Kasahara writes "This is something which has been the talk amongst animators for the past couple of weeks: Walt Disney Feature Animation is in the process of halting all work on traditionally-animated features and going completely CG. Supposedly, all of their animators-- even staunch traditionalists such as Glenn Keane-- are being trained on 3D computer animation techniques. The last hand-drawn high-budget Disney feature scheduled for release is Home on the Range, which is due out next April. It appears that Disney is bowing to the supposed pressures of the market, even though the hand-drawn Lilo and Stitch was considered a success and the all-CG Dinosaur (done at Disney's now-defunct FX house The Secret Lab) was not. However, I believe there's another factor at work: Pixar's contract with Disney is set to expire soon, and the revered CG house has been making their own demands of Disney for the contract's renewal."

26 of 337 comments (clear)

  1. Walt Disney by dolo666 · · Score: 5, Interesting

    Walt Disney would have loved this move to full CG! He likely would not have liked Pixar's pushy behaviour, however. Apparently Walt loved the results of drawing cartoons, but complained about the long hours at his desk, until he gave up drawing altogether to supervise his own studio. He also loved new inventions, as he was the first person to make a cartoon with sound (Steamboat Willie (1928)). Therefore, I would have to say that Walt would have loved the idea of making machines draw for him!

    1. Re:Walt Disney by UnknowingFool · · Score: 5, Interesting
      He likely would not have liked Pixar's pushy behaviour

      Pixar films has made like 1.5 billion dollars in ticket sales alone. That's not including merchandising, cross-licensing, and home entertainment. In that same time, what has Disney done with their animation films? Between Lilo and Stitch and Mulan, all other Disney films have done very poorly compared to Pixar and even Dreamworks. I think they've earned the right to be a bit pushy.

      While Disney might have one of the most powerful marketing divisions in media, somehow, I suspect that all things outside film making mean little to Pixar. Sure they like the money that merchandising might bring in, they know they can get a better deal somewhere else. So if you're Pixar, do you stick with a 50/50 deal or do you shop around for a better one knowing that your partner needs you more than you need them?

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
    2. Re:Walt Disney by mr100percent · · Score: 4, Informative

      Toy Story was shot on a Budget of around $30Million USD. When Pixar pitched it to Disney, they had asked for at least $5Million more (but probably closer to $40Million total), but Disney said it was an outrageous price for animation and refused. Pixar had to lower the cost in the end. After the deal was inked and signed, Steve looked up the records and found out that Disney ROUTINELY does movies for way more than that.

      Pocahontas, which came out the same year as Toy Story, had a $55Million budget. As a result, Pixar felt screwed and Jobs pushed harder for a better deal the next time around. Of course, Disney had better compulsion to accept for a second movie, seeing as Fox was making rival "Antz" as a CG animation to compete with their "A Bug's Life."

    3. Re:Walt Disney by DavesWorld334 · · Score: 5, Informative

      ---quote---
      He likely would not have liked Pixar's pushy behaviour, however.
      -endquote---

      Walt likely wouldn't have treated Pixar so incredibly poorly, as Eisner has.

      After Toy Story 2 was produced by Pixar as a full-feature, at Disney's insistence, Eisner then shoved the terms of the contract down Pixar's throat (long-story shortened, Disney assumed any sequels to Pixar films would be Disney type sequels, which are always low budget direct-to-video and usually considered crap by the film market; for this reason apparently, the contract specifies sequels do not count towards the five pictures Pixar is contracted to deliver under the current deal).

      http://filmforce.ign.com/articles/302/302352p1.h tm l?fromint=1

      Of course, Eisner took Disney's full cut for Toy Story 2, even though it "didn't count". Eisner further thumbed his nose by pointing out Disney could produce a third Toy Story film whenever it (Disney) liked.

      I dearly, very dearly, hope Pixar walks after the way Disney's treated them. I hate seeing Disney's name on Pixar's work. It further infuriates me so many mundane folks don't understand Toy Story and Finding Nemo are *PIXAR* movies, not Disney movies.

      I very much want Pixar to emulate Dreamworks (or Lucas with Fox if you like); production but cutting straight distribution deals with existing studio distribution muscle. Aside from the money, Pixar's storytellers *deserve* to own the stories and characters they've breathed life in so brilliantly. That Disney has ownership over Buzz Lightyear, Dorrie the Blue Fish, Flick the Ant, and even Sully the Monster is a creative travesty.

      Any way you want to spin the story, the facts remain the same. Disney can't put a picture together since Katzenburg left, and Pixar hasn't hit less than a homerun yet. Pixar doesn't need Disney, and should walk just to show they're not going to reward those who treat them so poorly.

      Other References:
      http://www.businessweek.com/bwdaily/d nflash/sep200 1/nf20010928_5607.htm
      http://www.macdirectory.com /ntrvu/Eisner/Index.htm l
      http://www.usatoday.com/money/media/columnist/l ieb erman/2003-02-09-pixar_x.htm

    4. Re:Walt Disney by mnemonic_ · · Score: 4, Insightful

      "After the deal was inked and signed, Steve looked up the records and found out that Disney ROUTINELY does movies for way more than that."

      Jobs investigated Disney's demands AFTER the deal was made? What kind of businessman is he?

  2. I'll miss the hand-drawn movies.. by smilingirl · · Score: 5, Insightful

    I will miss the old hand-drawn films. They have a certain nostalgia about them... the not-so-crispness lends a certain effect that is lost in computer-generated animation. CG is nice, but I don't think they should completely eradicate the old way.

    --
    The Present is the point at which time touches eternity. - C.S. Lewis
  3. 2D Computer generated? by jokkebk · · Score: 5, Interesting

    It would be interesting to see "normal" animations generated with computers, instead of the now-so-common 3D things like Finding Nemo.
    I would suppose digital equipment would offer lots of possibilities for texturing in general, and cinematic effects such as lense focus, motion
    blur and a lot of more complex things.

    Well, if 3D feature animations sell, then those we shall have, it seems. And I do have to admit that Finding Nemo does have a similar look to it as some "traditional" animation titles, being "less" three-dimensional..

    --
    http://codeandlife.com
    1. Re:2D Computer generated? by Unknown+Relic · · Score: 4, Interesting

      Actually a huge number of "normal" animations are already being done by computer. One example which many people here may be familiar with is the Dilbert series. Another even more extreme example is Southpark which is done using Maya, something you'd never know from looking at it.

      One good indicator that computers and 3d modeling is part of the process is how the background moves. Traditionally drawn cartoons often have static backgrounds. They may move, but very rarely does the angle at which you're viewing the background change. This is why cartoons today typically have much more dynamic environments than they did in the past. Going back to the Dilbert example, the opening credits of the show demonstrate this extremely well.

  4. Drawing by hand will still be around by Gogl · · Score: 4, Insightful

    This is really just a sensible evolution, a transition to a newer way of making a polished product. Drawing by hand will still be around as an intermediate step for design and planning (storyboards and such).

  5. CG != 3D by obsidianpreacher · · Score: 5, Insightful

    Making a transition to "computer graphics" does not necessarily mean a move to "3D work." There's been tons of CG usage in Disney cartoons already (stampede in Lion King, flying through trees in Tarzan, etc.), and neither of those would be considered 3D animations (like Toy Story, Shrek, et. al.) ... hell, even South Park is animated completely by computer, and you can't seriously tell me that it looks in the least like it's 3D.

    This is not going to be the end of a traditional 2D-look for cartoons, but I can see it as Disney just embracing the technology that's there, like they did with Snow White and the pseudo-3D frame photography that they used for that.

    --
    topreacher@signature.slashdot.org 1% rm -rf sig
  6. Pixar by Spytap · · Score: 4, Insightful

    To call Pixar pushy is to miss the point: right now they're getting screwed. Disney is getting 50% of their movies for doing nothing more than distributing. Pixar is investing years of labor and untold hours of computing time into making these as good as possible and Disney is pulling crap like not counting Toy Story 2 in the original 5 movie deal (Disney doesn't count sequels as new properties, even when they're immensely successful and have a veyr nice theatrical run).
    Pixar deserves whatever they can get, and Disney deserves the same deal that Fox gets for distributing Lucas' work: 15% or lower.
    That being said, I would also venture to guess that Pixar is looking to branch out into more adult fare as well. It's only time until a fully rendered CG film deals with adult themes (NOT porn...but that's a possibility too) instead of just catering to kiddie audiences. Finding Nemo was closer than anything else they've done, but my guess is that once Disney drops Pixar, they announce a PG-13 rated drama.

    1. Re:Pixar by Animats · · Score: 5, Insightful

      Nobody, even Lassiter and Jobs, really expected that Pixar would end up being a better and more original storyteller than Disney. Yet they did. Most Disney work is derivative. From Snow White to Treasure Planet, the story came from elsewhere. "Toy Story" and "Monsters, Inc" are entirely original. That's an achievement. Pixar has a good team. What makes them successful is their original concepts, not their All Renderman All the Time style. Monsters, Inc. would have worked as cel animation. Other technologies yield more realistic animation (see Stuart Little, which was done in Maya).

    2. Re:Pixar by Pseudonym · · Score: 4, Interesting
      Nobody, even Lassiter and Jobs, really expected that Pixar would end up being a better and more original storyteller than Disney. Yet they did. Most Disney work is derivative. From Snow White to Treasure Planet, the story came from elsewhere.

      I think this is more than a little unfair. In the early days, Disney's films were highly original, because they had to basically invent the process upon which modern animation studios basically get a free ride. They had to deal with far more fundamental questions than Pixar does today, such as: Could you hold an audience's attention for 75+ minutes with a cartoon? Could you make an audience do anything but laugh with a cartoon? Could you, for example, make them cry? These are hard problems to solve, and nobody had tried it before.

      As for originality, I'm not sure that Pixar's five (so far) films are a good sample. Shrek isn't an original story either, but it did extremely well at the box office. Besides, A Bug's Life isn't exactly the most original plot ever written.

      Disney's problem, as I see it, is that they got complacent. They've decided that they're going to release two animated features a year, and that's too much creativity for their team, so they basically started turning their direct-to-video "cheapquels" into theatrical releases (Jungle Book 2 and Return to Never Land being two recent examples) and assumed that people would turn up to see them. If there's one thing that Disney has a long history of, it's producing filler material.

      Nobody knows what kind of movie will work and what will not. The history of cinema is littered with highly original flops as well as highly derivative flops. However, there are certain things which are known not to work, and trying to sell a film on brand name alone is one of them.

      Now to Pixar. They have a young, fresh team with lots of new ideas, and enough money in the bank to sit on a film until it's ready to be made. The big question is: How long can they sustain this? Only time will tell.

      --
      sub f{($f)=@_;print"$f(q{$f});";}f(q{sub f{($f)=@_;print"$f(q{$f});";}f});
  7. Pixar should go it alone by Dachannien · · Score: 4, Insightful

    Quite honestly, Pixar doesn't need Disney at all. Pixar could easily get the capital necessary to build their own distribution house, especially considering that digital media are rapidly replacing film in theaters. If they did break off their relationship with Disney, it would provide Pixar the chance to offer some more serious fare, finally giving the US a studio to compete with some of the higher-budget anime of recent years (a la Ghost in the Shell or Final Fantasy).

  8. It's not the medium... by Masem · · Score: 4, Insightful
    ..it's the plot, characters, and other parts of the presentation. The last several Disney movies ( Atlantis, Treasure Island) have suffered from being overly casted by big names but lacking any plot, and while trying to be serious, they through in characters that are to be lovable and huggable. This has been going on ever since Lion King, as they struggle to try to recreate the formula that Beauty and the Beast, Lion King, the Little Mermaid, and Alladin were about to do.

    On the other hand, the story writing and characters created by Pixar in the their last several movies could have easily been able to be done with traditional animation, assuming a good animation studio was behind it. The 3d CGI adds the right amount of sparkle to an already top-notch story, but the writing is so good, that the 3d is not necessary.

    What Disney needs is to rethink their approach to their 'animated' features. Lilo and Stitch *was* funny and was a good movie, and beautiful to look at with the watercolor backgrounds. If it was done in 3d, it actually may have actually lost something in the final presenation. But the key improvement was the writing where they turned back to their past talent and got them to do their thing, and didn't muck about in making it family friendly. As such, it's a very witty movie. But when the management gets too deep in the details to make a movie more appealing to the very young crowd, it suffers drastically (such as Treasure Planet did).

    Fortunately, I don't think Dreamworks is giving up their feature animation department. Sure, Sinbad didn't do so well, but they have had a few good shots with that and with The Road to El Diablo. (If anything, Dreamworks fault lies in too much 2D/3D overlap). WB has disbanded it's feature animation department (The new LT movie is not much as aniamted as it is live), and FOX killed it's line after Titan AE failed. It's a shame that people think that 3d is the only way that people will appreicate an animated movie. The only reason that every Pixar movie has worked is that every Pixar movie has great writing behind it, not just a bunch of render farms.

    --
    "Pinky, you've left the lens cap of your mind on again." - P&TB
    "I can see my house from here!" - ST:
  9. Re:Sad news, Mickey Mouse dead. by Nucleon500 · · Score: 4, Funny

    Although it's sad that Mickey is gone, we will always have his copyright to remember him by.

  10. Re:moving towards a paperless system by fenix+down · · Score: 5, Insightful

    See, that makes sense, but they already did that with Lilo & Stich, I believe. All the DVD special features stuff was all them on the Macs and tablets, anyway.

    I'd like a article from competent people rather than USA Today, who clearly don't have a clue what the hell they're talking about. Are they abandoning 2D or hand-drawing? USA Today makes it sound like 2D in general is getting thrown out, which is idiotic any way you slice it.

    3D animation is a great medium, but unless Disney can develop some kind of style for it, they're screwed. They're throwing out their 2D style, which is absolutely unique, and jumping into 3D which they're not going to be able to brand anywhere near as easily.

    Not that using computers is a problem, but doing things in 2D gives you stylistic options you don't get doing 3D. You have to make an actual 3D model when you're doing CG, with 2D you can bend space-time and make it look good. With CG you're stuck with basically a puppet show, albeit a much more elaborate puppet show, but you have to go at it like a physical place or else it looks ridiculous.

  11. Pressures of the market, my fanny by jht · · Score: 5, Insightful

    Lilo and Stitch wasn't a success becuse it was hand-drawn, it was a success because the story was interesting, the characters were fun, and the movie well-made. And Dinosaur wasn't a flop because it was a CG film, it was a flop because it sucked.

    CG lets you do cool stuff that's not readily feasible by hand, but it's no substitute for a good story. The marketplace isn't pressuring Disney to abandon hand-drawing, it's pressuring Disney to make good films. They've just made a decision that they're better off producing them via CG instead of hand animation. Right now, though, Disney's good animated films are all coming from Pixar - who happen to be an all-CG shop.

    --
    -- Josh Turiel
    "2. Do not eat iPod Shuffle."
  12. Why 3D? Why not computer based 2D? by enkidu · · Score: 4, Interesting
    Why are they insisting on 3D? It seems to me that there's plenty of opportunity and market for well drawn, intersting 2D animation with good stories. The problem with Disney's latest offerings (aside from the mentioned Lilo and Stitch) has been an appalling lack of creativity in story and plot. If you look at the anime coming out of Japan, the large majority of it is still 2D and a lot of it is completely awesome. A couple of the more recent ones which got limited theatrical releases here in the U.S. were Jin-Roh: The Wolf Brigade and Cowboy Bebop: the Movie. Both were 2D animation with great visual and story quality. Of course, Spirited Away was also mostly 2D (with some 3D affects and scenes added) also. There's still plenty of life left in 2D, why try to teach people who have been great at it for so many years to switch? Why abandon all of the expertise and skills you've built up?

    Of course, that doesn't mean that they should abandon the 3D animation arena to Dreamworks and Pixar. Developing talent and capabilities in the 3D arena are clearly needed (and could be melded into existing 2D techniques ala the ballroom scene in "Beauty and the Beast"). Still concluding that 2D is dead seems a bit premature to me.

    --

    There is no trap so deadly as the trap you set for yourself
    -Raymond Chandler, The Long Goodbye
  13. Re:Walt loved technology, yes. by Anonymous Coward · · Score: 5, Informative
  14. Poor summary by Kevan_moran · · Score: 5, Informative
    May's summary seems rather poor to me.

    Walt Disney Feature Animation is in the process of halting all work on traditionally-animated features and going completely CG.

    Article says-

    Stainton, who took over as animation chief earlier this year, insists the press obituaries for 2-D are premature. "It is a bit of a media creation to say 2-D is dead.

    Supposedly, all of their animators-- even staunch traditionalists such as Glenn Keane-- are being trained on 3D computer animation techniques.

    Article says -

    "We will always do whatever fits the story best," Cook assures. "We've gone on a concerted effort to train and re-train artists. But we will keep our great sensibility."

    The last hand-drawn high-budget Disney feature scheduled for release is Home on the Range, which is due out next April.

    Article says -

    continues with the computer/hand-drawn hybrid A Few Good Ghosts in '06 as well as the spoof Rapunzel Unbraided in '07.

  15. It's about creativity and art by snStarter · · Score: 4, Insightful

    What Pixar has brought to its animation is a respect for its audience, high quality animation, and artistic integrity. And they have consistantly done something that other studios seem to do only by accident: create characters a wide spectrum of audiences can actually CARE about.

    I'm happy Pixar is out there because their stories aren't cynical. They reflect an integrity that comes from imbuing their characters with a fundamental humanity we all can relate to. It's good for children. It's good for everyone.

    I'm hoping they push up the rating scale and make more complex stories as well. If Pixar starts to write stories about ambiguous characters they can truly re-invent American animation.

  16. I have to say... by SuuSt · · Score: 4, Insightful

    It's a bit ironic that as Disney switches from the cell shaded look to the 3D, many video games are switching from the 3D look to cell shaded.

  17. Disney Digital? Dangerous. by Dominic_Mazzoni · · Score: 4, Funny

    'Dotters discuss Disney.

    Disney ditching drawing? Digital Disney? Dumb.

    Donald Duck doesn't do dimensions. Dumbo doesn't. Dalmations don't. Drawings darling. Drawings delight.

    Dinosaur dimensionful -- Dinosaur dumb. Duh.

    Disney's dangerous decision dooms Disney's deliverables! Defines Disney's decay, death.

    Don't deify dimensionality. Deceptive.

    - Dominic

  18. Pushy nothing - Pixar's been getting shorted by silentbozo · · Score: 4, Interesting

    The contract Pixar signed with Disney basically said this:

    Make 5 movies for us. We (Disney) will own all the franchise rights. Once your 5 movies are up, we'll let you out of the contract.

    Pixar makes Toy Story. Disney makes millions. Pixar makes A Bugs Life. Disney makes millions. Pixar makes Toy Story 2, originally for direct to video, but its so good, Disney decides to put it in theatres.

    Pixar asks, will Toy Story 2 count toward our 5 picture obligation? Disney says, hell no - it's not a new franchise. You still owe us three new films. Pixar makes Finding Nemo, Disney makes millions, etc.

    At this point Pixar is asking, why are we busting our butts for the mouse and letting them rake in all the money? Disney has had it good... way too good.

    This is just normal negotiations, now that Pixar is in a better position. Disney needs that cash flow (since they're doing a lousy job at generating decent stories in-house), but Pixar also benefits from the awesome distribution and promotion arm that Disney wields. I figure Disney will sign Pixar, but will shortly try and cut them loose if and when their own in-house 3d department makes good.

    Too bad for Disney (I think laying off most of Feature Animation was a mistake), but that's what happens when the accountants and lawyers are running the asylum...

  19. Technology is only part of it... by artemis67 · · Score: 4, Insightful

    The fact is that Pixar knows how to tell a great story. The CG is meaningless without that. There are lots of CG movies and TV shows flooding the market these days, but Pixar is still able to make a name for themselves because it's about the story first and the technology second.