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Microsoft Moving Into Chip Design With Xbox Next

adamsmith_uk writes "According to ZDNet, Microsoft will more actively participate in chip design for the next version of its Xbox gaming console, tentatively called Xbox Next. By switching from using relatively standard parts to more customized silicon, the company can better optimize its game console, due in 2005. At the same time, the move potentially gives the company a toehold in a completely new market."

26 of 383 comments (clear)

  1. DRM by Rosyna · · Score: 5, Insightful

    I wonder how much of this is to make it harder to pirate games or run linux on the XBox?

  2. MicroApple? by Davak · · Score: 4, Insightful

    The IBM representative acknowledged that Microsoft is looking at the company's PowerPC technology, the underlying architecture behind the chips in Apple computers. PowerPC concepts will also be the basis of the Cell processor, which will contain multiple chip cores that handle a variety of tasks.

    Microsoft absorbs good ideas from multiple places... Here they are considering powerpc concepts!

    As I have said many time... Microsoft is very borg-like! I use and enjoy Microsoft everyday... but their ability to "borrow" technology and ideas is slightly disturbing.

    Davak

    1. Re:MicroApple? by iceT · · Score: 2, Insightful

      but their ability to "borrow" technology and ideas is slightly disturbing

      No.. what's disturbing is they think it's 'innovation'. Why can't they just call it what it is: Integration.

      (and there's room for improvement there, too)

      --
      -- You can't idiot-proof anything, because they're always coming out with better idiots.
    2. Re:MicroApple? by swordboy · · Score: 2, Insightful

      As I have said many time... Microsoft is very borg-like!

      And how is this different than, say, GM sitting by the wayside while other automakers figure out what works?

      Chrysler introduces PT Cruiser (2000) / GM introduces HHR (2005).

      Toyota introduces gasoline-electric hybrid vehicle (1997) / GM annouces plan for hybrids in 2007.

      It is common for the larger companies to let the smaller ones take the risks.

      --

      Life is the leading cause of death in America.
    3. Re:MicroApple? by NanoGator · · Score: 2, Insightful

      "but their ability to "borrow" technology and ideas is slightly disturbing."

      Why? If it's a successful product, then they (typically) did something right with it.

      Often is the case that the 'inventor' of an idea isn't the one who made a product worthwhile. Look at Palm Pilot vs. Newton. Apple invented Newton, Palm made it a mass-market device.

      I could be mistaken about what you meant though, if you meant monopoly driven then I'd sort of agree. Thing is, though, Microsoft doesn't make a monopoly over everything it touches. Really, they only have monopolies in the Windows and Office markets. Everything else they have significantly less power in. Microsoft is not the sole provider of optical mice. I don't think anybody has a Microsoft network card. People swear by Dreameweaver and not Front Page. They're not even the server leader. So if your concern is that they borrow ideas and kill the creator, eh I don't think that's true in most cases without Microsoft doing something significant to make it a better product, much like Palm did.

      --
      "Derp de derp."
  3. those that learn history don't repeat it by Horny+Smurf · · Score: 2, Insightful
    Back in the 1980s, IBM considered the PC to be a fad. So when they introduced one, they used cheap off-the-shelf parts (intel 8086, etc) and had MS provide the OS. When it proved to NOT be a passing fad, IBM regretted it.


    The original X-Box was a reworked PC. Maybe they want a closed system for their next box so Linux won't run on it.

  4. MS is removing a key advantage of XBox by ShieldWolf · · Score: 4, Insightful

    By switching from using relatively standard parts to more customized silicon, the company can better optimize its game console

    And they are effectively removing the aspect of XBox that made it cost effective and appealing to developers: easy porting to the PC through common components and CPU architecture.

    --
    just = (My)Opinion.toCents();
    1. Re:MS is removing a key advantage of XBox by robson · · Score: 4, Insightful

      And they are effectively removing the aspect of XBox that made it cost effective and appealing to developers: easy porting to the PC through common components and CPU architecture.

      You know, I'm not sure this is really a relevant issue. Most Xbox games have *not* had PC ports. Granted, developers appreciate that the Xbox's structure is similar to PCs and thus easier to work with than, say, the parallelized PS2, but that's different from wanting it for ease of cross-platform development.

    2. Re:MS is removing a key advantage of XBox by Haeleth · · Score: 2, Insightful

      And they are effectively removing the aspect of XBox that made it cost effective and appealing to developers: easy porting to the PC through common components and CPU architecture.

      That might have been the case ten years ago, when most game development still took place in ASM and at so low a level that it fell out of the bottom of the console and burnt a hole in your carpet.

      Now, however, that is nonsense. Portability these days is defined by the operating system and API, not the underlying hardware. If Microsoft provide the right interfaces - Win32, DirectX, .Net, or whatever - then games will be very easily ported between x86/Win32 and this new XBox, whatever it's like inside.

  5. The short story by heironymouscoward · · Score: 4, Insightful

    1. Microsoft will find a partner willing to invest in designing a new generation of hardware.

    2. The product will start to become a reality.

    3. Microsoft will pull out of the deal, citing "differences" and go into the hardware business itself, suddenly having aquired lots of new technology and staff.

    4. Lawyers everywhere will rejoice once again.

    Ah, but the lure of big money will find a sucker every time. Microsoft is like a huge fat 419 scam artist. "Have $500bn sitting in games market, need someone to facilitate extraction, will give 10%".

    --
    Ceci n'est pas une signature
  6. From commodity to specialized? by cant_get_a_good_nick · · Score: 4, Insightful

    Wasn't the XBox supposed to crush Sony like a grape because it used commodity parts while silly Sony used specialized ones, therefore much more expensive?

    1. Re:From commodity to specialized? by cgenman · · Score: 5, Insightful

      Amusingly enough, the opposite proved true. (can't tell if you were being sarcastic)

      Sony's specialized parts ensured that Sony owned all of the rights. Sony's intimate knowledge of the parts and the manufacturing has allowed them to combine silicon, cutting down on overall size and costs. Likewise, the only profittaking is from Sony, and with fewer hands in the pot the margins can be shrunk. Unfortunately for Microsoft, using off-the-shelf parts from different manufacturers ensured that they needed the cooperation (and credits) from different companies. Nvidia, for example, gets a cut on the sales of the hardware, not from the software like ATI gets from Nintendo. Microsoft similarly needs to use faster hardware in their machines as they aren't exactly console-optimized. The 'Cube, again, can get away with running on much slower (read, cheaper) hardware, because it would be a terrible webserver. Say what you will about the XBox OS, it's hardware and interfaces were not originally developed with gaming in mind.

      On the other hand, the success of the PS2 can probably be traced to GT3, GTA, Square, Metal Gear Solid 2, Onimusha, and a host of must-have games that were released before the Xbox hit its stride. People buy games and hardware to play those games, not hardware and games to play on that hardware.

    2. Re:From commodity to specialized? by WNight · · Score: 2, Insightful

      Console gamers are more numerous, but PC gamers look down on them because console games usually involve following an in-game movie, seperated by frustrating jumping puzzles. Rarely does anything in-depth come out and when it does, usually they resort to save-spots and other crap in order to reduce the size of save-games so they can fit them on flash-ram.

      PCs on the other hand have games with tons of content, easily downloadable extras, user mods, complex games where you can save *all* the state, not just which area you're in, etc.

      Why the difference? The distribution media (fixed these days with CD/DVD consoles) and a HD to store data on.

      Morrowind, an example of the depth of PC RPGs, came out on the XBox, not the PS2 or Nintendo because you can talk to thousands of NPCs and be involved with hundreds of quests at any given time. GTA3 on the other hand merely records which missions you've done, at one bit each, your cash, a small number of cars, and which save spot you're at. It's even made for a console with just a few meg of ram, face away from a car and it probably won't be there when you get back. And suprise, it was developed for a PS2... Even the best of console graphics look like PC games from two or three years ago. Crappy lighting, low-poly, jerky graphics, low-res textures.

      Poor console schmucks. Here's a nickel, buy yourselves a real gaming platform, one with a HD.

  7. Yes, that it is.... by Svartalf · · Score: 4, Insightful

    But, the thing is, for the most part, only the extreme crowd is interested in doing that sort of thing. One drawback that Microsoft is going to have to work at, is that if they get too custom, they're going to make the big selling point (i.e. it's next to nothing to port a Windows game over to the X-Box...) and pretty much throw it out the window.

    --
    I am not merely a "consumer" or a "taxpayer". I am a Citizen of the State of Texas
  8. Come on! by Bendebecker · · Score: 3, Insightful

    I just shelled out 200 for a playstation 2 late last year. I can't afford to go buying another game console every 2-3 years. I know technology is racing ahead so fast the a console is already obslete by the time it hits the market but would it really hurt if a company stuck to an obslete console for 5-7 years. I mean, whose going to remember a console in ten years if it was only out 3 years before ti was discontinued? Stick with one console, build up a decent library for it, and actually work on a few good games for that console rather than the eyecandy we get now. I can't keep buying consoles like this. I don't many can. And why shoudl I* buy the comapnies latest console, when if I just continue to save my money, I'll be able to afford the next model 3 years later.

    Cost of console = n + $100 where n equals the prices of the console this one renders obselete.

    --
    There's a growing sense that even if The Future comes,
    most of us won't be able to afford it.
    -- Lemmy
    1. Re:Come on! by oGMo · · Score: 4, Insightful
      I just shelled out 200 for a playstation 2 late last year. I can't afford to go buying another game console every 2-3 years. I know technology is racing ahead so fast the a console is already obslete by the time it hits the market but would it really hurt if a company stuck to an obslete console for 5-7 years.

      Sorry, but if you're just buying a PS2, then you're a latecomer. That was the end of 2002, and these were out in 2000. The PS3 isn't scheduled to be out til 2005 or 2006. These things do stick around for 5-7 years.

      I mean, whose going to remember a console in ten years if it was only out 3 years before ti was discontinued? Stick with one console, build up a decent library for it, and actually work on a few good games for that console rather than the eyecandy we get now.

      The SNES was dominant for well over a decade. You can buy them for a reasonable price and find games used for cheap in shops. PS1 games are still just as available and just as good as they always were. PS2 games will be around for an equivalent amount of time. (They were still making PS1 games even for the US market up until very recently.)

      I can't keep buying consoles like this. I don't many can. And why shoudl I* buy the comapnies latest console, when if I just continue to save my money, I'll be able to afford the next model 3 years later.

      Oh, stop whining. If you're just getting a PS2 end of 2002/beginning of 2003, you're sure as heck not someone who buys all the new stuff when it comes out. You probably won't have a PS3 until it's on its third generation, so that's a good 6 years right there.

      Cost of console = n + $100 where n equals the prices of the console this one renders obselete.

      This is an obvious troll. Anyone who really plays games doesn't toss their old consoles just because a new one comes out. I have a NES, N64, PS1, PS2, Cube, and GBA. I can still play games on any of them. There are many, many games I don't have for all of them. Obsolescence is something for PC's, not consoles.

      (Unless of course you buy a DOA console that doesn't go anywhere. And that's just buyer cluelessness.)

      --

      Don't think of it as a flame---it's more like an argument that does 3d6 fire damage

    2. Re:Come on! by hobbespatch · · Score: 2, Insightful

      (Quote)Cost of console = n + $100 where n equals the prices of the console this one renders obselete.(/Quote)

      Heh why way PS1 $300 dollars when it came out?

      I wouldn't be shocked to see MS's Next-Box prices running higher because it will may have more power than the PS3's 4 GHz Cells ... Intel NetBurst micro-architecture (Pentium 4 or revised name) on 0.07-micron process Clock Speed: 7 GHz to 8 GHz

      But it comes down to games IMHO, Sony can put out an amazing array of titles compared to X-Box. Even with X-Box being out for a while, there are clearly more PSX titles.

      --
      Still Mud? Try www.phoenixmud.org!
  9. Did I miss something? by Quasar1999 · · Score: 3, Insightful

    Didn't MS agree to stay the hell out of the chip making business in order to be lovey-dovey with Intel and their specs?

    How's Intel taking the news?

    --

    ---
    Programming is like sex... Make one mistake and support it the rest of your life.
  10. Re:This is about pulling the plug on Linux by FPCat · · Score: 3, Insightful

    I doubt Microsoft cares as much about Linux as the rampant piracy of the Xbox games

  11. Because they have to... by pubjames · · Score: 5, Insightful


    I knew this was coming.

    Microsoft made some serious design mistakes with the first X-Box. One of the big ones was they assumed that if they used generic standard PC parts that would make it somehow cheaper. However, the economic logic of the PC industry doesn't necessarily apply to the gaming console industry, where you want to make tens of millions of consoles all exactly the same. When you are doing that, it actually is worth the effort making fairly customized hardware, because every cent you can shave of the production costs of a unit makes a big difference.

  12. Not Capitalizing on PS2 Strength, Back-Compat? by syntap · · Score: 4, Insightful

    With a changein graphic processors, I wonder if Microsoft plans to not include backward-compatibility with the original (current) XBox.

    One of PS2's main strengths was that consumers didn't have to throw away their PSOne game libraries or keep two consoles hooked up. Sega didn't do this with their hardware and suffered as a result. Nintendo did not do this with its consoles but _did_ with the GameBoy line, and look at which one is more successful.

    If Microsoft wants to build a sustainable marketshare for XBox, it must keep consumer units "in the family" as Sony did with Playstation and Nintendo did with GameBoy.

  13. Will the XBox ever take off? by pubjames · · Score: 2, Insightful


    Is the XBox actually going anywhere? Here in Spain I must see ten PS2 advertisements on the TV for every one for the XBox. And in most stores the PS2 seems to have about three to five times more shelf space allocated to it than the XBox. Not only that, but with the GameCube priced at 99 Euros, the XBox has some serious competition this Christmas. Can the XBox ever become serious competition to the Playstation under those conditions?

    What's it like in the rest of the world?

    1. Re:Will the XBox ever take off? by clontzman · · Score: 2, Insightful

      The GameCube is a powerful system (and I used to have one), but there just weren't enough unique games on it that appeal to me.

      The fundemental flaw with the XBox still is games.

      I just don't get that. Put it this way... there are, according to GameRankings, 98 games on Xbox that scored 80% or better and 12 that scored 90% or better. For GameCube, there are 72 games that scored 80% or better and 16 that scored 90% or better. Xbox has its share of exclusives (the past two weeks have seen Crimson Skies, Top Spin and Rainbow Six with Ninja Gaiden, Counter Strike and Project Gotham 2 coming out int he next couple of weeks), and, in almost every case, the best version of most cross-platform games.

      What does this mean? Nothing really; just that neither system lacks for good titles and that any console owner probably has more options for good games than they could ever afford to actually play.

      My point, though, is that Nintendo primarily aims the system at kids. It's not like it's a dirty secret or anything -- with the cutesy characters, it's clearly the primary audience they're going after. Adult-themed games (all of the Resident Evil sequels, Eternal Darkness) just haven't sold as well, so they're playing to their core with games like Kirby Air Ride, Mario Party and Mario Kart. Nothing wrong with that.

      It's very true, though, that Xbox Live is rife with losers -- gotta play with friends to make it worthwhile.

  14. That's retarded. by JMZero · · Score: 3, Insightful

    Changing architectures will not change whether the new box can be hacked. And if it can be hacked to run code at all it can be hacked to run Linux. Or OpenBSD. Both, and many others, are very portable - and any obscurity about the system's setup will be penetrated. Heck - changing architectures will just make the hacking more interesting.

    I'm not saying that "security" won't be a priority, just that it is not overwhelmingly affected by architecture - and certainly isn't affected enough to dictate a major change like the one they're doing.

    This change was about performance, price, and possibly politics.

    --
    Let's not stir that bag of worms...
  15. It's friggin amazing! by Anonymous Coward · · Score: 0, Insightful

    MS gets bashed for trying to pawn off a PC as a console, so now they are moving to a proprietary hardware solution, just like Sony and Nintendo, and once again MS is getting slammed for it!

    Its fucking amazing!

  16. Xbox/2 by Curt · · Score: 2, Insightful

    Wasn't one of the "strengths" Microsoft was touting with the original Xbox was that because it uses standard PC parts it would be easier to develop and port games?

    Now it looks as if the parts are going to be as "standard" as WMA.

    So, what will be the advantage the Xbox has now? I doubt there will be that much of a technology gap between any of the next-gen systems. It puts it much closer to the other consoles, and among those, sheer numbers usually wins out - these days, namely, Sony. Only if the custom parts become much cheaper, and the Xbox stops creating losses for MS, would this be a good step for them.

    If anything is going to tip the scales away from Sony in the console wars, I doubt it is going to happen this round.