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Microsoft Moving Into Chip Design With Xbox Next

adamsmith_uk writes "According to ZDNet, Microsoft will more actively participate in chip design for the next version of its Xbox gaming console, tentatively called Xbox Next. By switching from using relatively standard parts to more customized silicon, the company can better optimize its game console, due in 2005. At the same time, the move potentially gives the company a toehold in a completely new market."

26 of 383 comments (clear)

  1. DRM by Rosyna · · Score: 5, Insightful

    I wonder how much of this is to make it harder to pirate games or run linux on the XBox?

    1. Re:DRM by HardCase · · Score: 4, Informative
      I wonder how much of this is to make it harder to pirate games or run linux on the XBox?


      Well, as the article said, "They sure don't want to have a situation where an Xbox can be turned into a PC."


      -h-

    2. Re:DRM by Demodian · · Score: 4, Funny

      Hopefully, they will remember this and not port the Micoso~1 Office Game to XBox. While slaying the Werd beast in Look-Out tower with the Point of Power is difficult enough on the PC, we could use better RPG titles to make it worth the price of the new box.

      Unfortunately, the ability to hack a system into a useful device is not prevented by it being something other than a PC. Plenty of network boxes, PDAs, and embedded devices run Linux or any other non-M$ OS.

      It will simply be a matter of time before the system would be reversed far enough anyway to do some good for the mod community.

  2. MicroApple? by Davak · · Score: 4, Insightful

    The IBM representative acknowledged that Microsoft is looking at the company's PowerPC technology, the underlying architecture behind the chips in Apple computers. PowerPC concepts will also be the basis of the Cell processor, which will contain multiple chip cores that handle a variety of tasks.

    Microsoft absorbs good ideas from multiple places... Here they are considering powerpc concepts!

    As I have said many time... Microsoft is very borg-like! I use and enjoy Microsoft everyday... but their ability to "borrow" technology and ideas is slightly disturbing.

    Davak

  3. XBox NeXT? by dwm · · Score: 4, Funny

    Steve Jobs: "Get my lawyer on the line!"

  4. Bill Gates loves Steve Jobs by oscast · · Score: 4, Funny

    "X"Box - OS X
    "next" - NeXT

    Those who previously doubted Bill Gates love obsession with Steve Jobs be damed...

  5. MS is removing a key advantage of XBox by ShieldWolf · · Score: 4, Insightful

    By switching from using relatively standard parts to more customized silicon, the company can better optimize its game console

    And they are effectively removing the aspect of XBox that made it cost effective and appealing to developers: easy porting to the PC through common components and CPU architecture.

    --
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    1. Re:MS is removing a key advantage of XBox by wfberg · · Score: 5, Interesting

      And they are effectively removing the aspect of XBox that made it cost effective and appealing to developers: easy porting to the PC through common components and CPU architecture.

      I very much doubt the ActiveX APIs on the next XBox will differ much from the ActiveX found on ordinary PC hardware. Most of the rest, the compiler takes care of. How difficult is it to port most apps from linux-ppc to linux-i386, or even from linux-ppc to freebsd-i386?
      The XBox already runs on not-quite-standard hardware and not-quite-windows-2k/xp..

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    2. Re:MS is removing a key advantage of XBox by robson · · Score: 4, Insightful

      And they are effectively removing the aspect of XBox that made it cost effective and appealing to developers: easy porting to the PC through common components and CPU architecture.

      You know, I'm not sure this is really a relevant issue. Most Xbox games have *not* had PC ports. Granted, developers appreciate that the Xbox's structure is similar to PCs and thus easier to work with than, say, the parallelized PS2, but that's different from wanting it for ease of cross-platform development.

  6. The short story by heironymouscoward · · Score: 4, Insightful

    1. Microsoft will find a partner willing to invest in designing a new generation of hardware.

    2. The product will start to become a reality.

    3. Microsoft will pull out of the deal, citing "differences" and go into the hardware business itself, suddenly having aquired lots of new technology and staff.

    4. Lawyers everywhere will rejoice once again.

    Ah, but the lure of big money will find a sucker every time. Microsoft is like a huge fat 419 scam artist. "Have $500bn sitting in games market, need someone to facilitate extraction, will give 10%".

    --
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  7. From commodity to specialized? by cant_get_a_good_nick · · Score: 4, Insightful

    Wasn't the XBox supposed to crush Sony like a grape because it used commodity parts while silly Sony used specialized ones, therefore much more expensive?

    1. Re:From commodity to specialized? by steve_l · · Score: 5, Interesting

      yes. but that plan had one small flaw -it was bollocks.

      Sony used custom Si with the same die area as Itanium1, yet could afford to pull it off by selling in the millions.

      MS thought that by reusing PC kit they could get in the business easily (true), and ride the continual fall in PC part cost. Unfortunately, PC parts had had their cost already sucked out of them, apart from the effective 5% a month cost reduction of the Si parts. HDD and the DVD dont have much cost reduction at all, so that HDD is $70 of rotating iron whose cost is fixed. The best bit: Sony also rode the fall in Si parts, didnt have an HDD to provide fixed cost and can cut the selling price of the PS/2 whenever their spreadsheet hints that MS may be about to break even on hardware.

      I think the biggest mistake of MS was thinking they could sell the hardware at a loss and make money on the games. The trick is to sell the hardware at a profit and make even more money on the games. Sony do that. Adding the HDD was another error. All it does is replicate DLL hell and add the Bill Of Materials of the box.

    2. Re:From commodity to specialized? by cgenman · · Score: 5, Insightful

      Amusingly enough, the opposite proved true. (can't tell if you were being sarcastic)

      Sony's specialized parts ensured that Sony owned all of the rights. Sony's intimate knowledge of the parts and the manufacturing has allowed them to combine silicon, cutting down on overall size and costs. Likewise, the only profittaking is from Sony, and with fewer hands in the pot the margins can be shrunk. Unfortunately for Microsoft, using off-the-shelf parts from different manufacturers ensured that they needed the cooperation (and credits) from different companies. Nvidia, for example, gets a cut on the sales of the hardware, not from the software like ATI gets from Nintendo. Microsoft similarly needs to use faster hardware in their machines as they aren't exactly console-optimized. The 'Cube, again, can get away with running on much slower (read, cheaper) hardware, because it would be a terrible webserver. Say what you will about the XBox OS, it's hardware and interfaces were not originally developed with gaming in mind.

      On the other hand, the success of the PS2 can probably be traced to GT3, GTA, Square, Metal Gear Solid 2, Onimusha, and a host of must-have games that were released before the Xbox hit its stride. People buy games and hardware to play those games, not hardware and games to play on that hardware.

  8. Yes, that it is.... by Svartalf · · Score: 4, Insightful

    But, the thing is, for the most part, only the extreme crowd is interested in doing that sort of thing. One drawback that Microsoft is going to have to work at, is that if they get too custom, they're going to make the big selling point (i.e. it's next to nothing to port a Windows game over to the X-Box...) and pretty much throw it out the window.

    --
    I am not merely a "consumer" or a "taxpayer". I am a Citizen of the State of Texas
  9. Because they have to... by pubjames · · Score: 5, Insightful


    I knew this was coming.

    Microsoft made some serious design mistakes with the first X-Box. One of the big ones was they assumed that if they used generic standard PC parts that would make it somehow cheaper. However, the economic logic of the PC industry doesn't necessarily apply to the gaming console industry, where you want to make tens of millions of consoles all exactly the same. When you are doing that, it actually is worth the effort making fairly customized hardware, because every cent you can shave of the production costs of a unit makes a big difference.

  10. Not Capitalizing on PS2 Strength, Back-Compat? by syntap · · Score: 4, Insightful

    With a changein graphic processors, I wonder if Microsoft plans to not include backward-compatibility with the original (current) XBox.

    One of PS2's main strengths was that consumers didn't have to throw away their PSOne game libraries or keep two consoles hooked up. Sega didn't do this with their hardware and suffered as a result. Nintendo did not do this with its consoles but _did_ with the GameBoy line, and look at which one is more successful.

    If Microsoft wants to build a sustainable marketshare for XBox, it must keep consumer units "in the family" as Sony did with Playstation and Nintendo did with GameBoy.

  11. The joke's already been made... by AvantLegion · · Score: 4, Funny
    ... but seriously, the new Xbox looking like a NeXT Cube would be cool. :)

    NeXT-Box sounds better than "Xbox Next" anyway.

    Although I am partial to "XX-Box", and eventually, "XXX-Box".

  12. Great quote: by 3Suns · · Score: 4, Interesting
    The company has also been wrestling with Xbox hackers, who've been able to turn the $179 console into a fully functioning computer.

    This really highlights the stupidity of MS's anti-hacking efforts. I don't ever remember a company spending so much effort and money on an attempt to remove functionality and desirability from their products.
    --

    -3Suns

    ~~~~
    The Revolution will be Slashdotted
  13. Its not just the 'next' name by drgroove · · Score: 4, Funny

    but the chip as well:
    http://www.wired.com/news/games/0,2101,6106 5,00.ht ml?tw=wn_culthead_4

    So, the new XBox will be called Next, and will be running a G5 chip.

    Only thing left to happen now is for Apple to come out with a video game console running on an Intel P4 called "Apple ME", and we'll know for a fact that the whole world has gone to hell.

  14. Re:How much... by Zeinfeld · · Score: 5, Informative
    do they want to lose per console this time? If they use re-engineered pc parts, they stand to lose a lot.

    I doubt that they intend to do quite as much as some are claiming. I suspect that all they are going to do is to integrate standard cells for the processor and graphics processor onto the same chip. Probably losing the FPU in the process and some other stuff that is not much use on a dedicated graphics machine - or at least not enough use to want to spend silicon on it.

    The PC has been dancing close to the line where a PC on a chip becomes possible for some time. This has happened before of course, Inmos did it in the 1980s, but then you got 4Kb or Ram per transputer. Today you can get a CPU, Graphics processor and 2Mb of cache onto a chip without too much pain.

    The costs of going custom are not that great for the production runs involved. We are talking tens of millions of chips. So the cost of some custom masks is really not that big of a problem. Microsoft hae to pay for the processor IP whether they use it as a standard cell or buy it in as a commodity.

    The support chips will probably still be commodity items - but remember that there are a lot of things you just do not need on a game box that are vital for a PC, things like protected memory, virtual memory etc. They take up a lot of real estate but you don't need them in a game box.

    --
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  15. Re:Come on! by oGMo · · Score: 4, Insightful
    I just shelled out 200 for a playstation 2 late last year. I can't afford to go buying another game console every 2-3 years. I know technology is racing ahead so fast the a console is already obslete by the time it hits the market but would it really hurt if a company stuck to an obslete console for 5-7 years.

    Sorry, but if you're just buying a PS2, then you're a latecomer. That was the end of 2002, and these were out in 2000. The PS3 isn't scheduled to be out til 2005 or 2006. These things do stick around for 5-7 years.

    I mean, whose going to remember a console in ten years if it was only out 3 years before ti was discontinued? Stick with one console, build up a decent library for it, and actually work on a few good games for that console rather than the eyecandy we get now.

    The SNES was dominant for well over a decade. You can buy them for a reasonable price and find games used for cheap in shops. PS1 games are still just as available and just as good as they always were. PS2 games will be around for an equivalent amount of time. (They were still making PS1 games even for the US market up until very recently.)

    I can't keep buying consoles like this. I don't many can. And why shoudl I* buy the comapnies latest console, when if I just continue to save my money, I'll be able to afford the next model 3 years later.

    Oh, stop whining. If you're just getting a PS2 end of 2002/beginning of 2003, you're sure as heck not someone who buys all the new stuff when it comes out. You probably won't have a PS3 until it's on its third generation, so that's a good 6 years right there.

    Cost of console = n + $100 where n equals the prices of the console this one renders obselete.

    This is an obvious troll. Anyone who really plays games doesn't toss their old consoles just because a new one comes out. I have a NES, N64, PS1, PS2, Cube, and GBA. I can still play games on any of them. There are many, many games I don't have for all of them. Obsolescence is something for PC's, not consoles.

    (Unless of course you buy a DOA console that doesn't go anywhere. And that's just buyer cluelessness.)

    --

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  16. Service packs by 0WaitState · · Score: 4, Funny

    Microsoft involved in chip design? Um, so how do apply service packs to silicon?

    --

    Remain calm! All is well!
  17. Re:IBM of the RIng by randyest · · Score: 4, Informative

    I'm in a hurry, but I'll be back in a few hours if you want to debate this. But before I leave I must say:

    This is not a problem for IBM, the reason being that there is no other manufacturing player in town.

    Huh? NEC, LSI, Mitsubishi, Toshiba, . . . there are plenty of manufacturing players.

    Once the process is decided that it it. You can't just switch to someone else.

    Wrong. We port ASIC designs from competitor's processes all the time.

    This means that for once in their life MS is at the mercy of someone else.

    Not at all.

    Screw IBM and you just free up resources for Nintendo and Sony (Assume you know that they have chosen IBM as well), and delay your own product by 1-2 years, meaning the project is pretty much dead.

    Sony is making their own chips. Nintendo uses NEC.

    IBM is the Ring that Rules them All.

    I'm not really sure of what overall point you were shooting for, but every statement you made is false.

    --
    everything in moderation
  18. Re:Terrific.... by tommck · · Score: 4, Funny
    "It is clear that Microsoft wants to get a lot of their DNA into it,"


    Ugh! Mental image of Bill Gates putting his ... DNA into it...(shudder)

    --
    ---- It puts the lotion on its skin or else it gets the hose again. It does this whenever it's told.
  19. And they need to reduce per-box losses badly by Morgaine · · Score: 5, Interesting

    every cent you can shave of the production costs of a unit makes a big difference

    Your reasoning is spot on for any console manufacturer, but it's especially important for Microsoft because of the dreadful arithmetic of long-duration per-box losses resulting from slow growth of Xbox against the PS2.

    The problem there is that Microsoft doesn't write a whole lot of games itself, so they're at the mercy of the usual game dev companies' choice of platform and rate of production. That rate has been slow, and every month that the ramp-up drags on with the PS2 light-years ahead in terms of game numbers represents another chunk of losses stemming from the high cost of the console versus number of games sold.

    Exactly why Xbox hasn't exploded onto the scene and become a head-for-head PS2 rival after all this time is a good question which I haven't seen explained anywhere. It's nice hardware from a dev perspective, so why so few games? (Even the Xbox mags are disappearing from shops. Looks bad.)

    With the present sluggish rate of new releases and with way under 200 Xbox games in most of the "Coming Soon" lists despite Xmas approaching, I don't see any light at the end of the Xbox tunnel for a long time to come. Under these inauspicious circumstances, I'd have to guess (and we can only guess) that bringing down the pre-console loss must be extraordinarily important to MS.

    --
    "The question of whether machines can think is no more interesting than [] whether submarines can swim" - Dijkstra
  20. "Old" semiconductor companies salivating.... by ReadbackMonkey · · Score: 5, Interesting


    I can just see the Intels, Siemens, TIs and NECs of the world lining up for patent suits on this one. If Microsoft plans to wade into this battle without any existing IP they are going to get smacked very hard with the infringement stick... ... all the "old boys" need to do is wait for the system to come out and then the money to start rolling in.