Slashdot Mirror


Kazaa Launches Legitimacy Campaign

Beolach writes "The Washington Post has an article on Kazaa launching a $1 million advertising campaign promoting itself as a legitimate media distribution tool. From the article: 'The campaign is the latest push by the Kazaa file-sharing service and its parent company, Sharman Networks, to counter a multi-million-dollar legal and lobbying effort launched by music, software and movie firms convinced that peer-to-peer (P2P) services are a major source of online piracy'."

17 of 252 comments (clear)

  1. That is because it is a fact! by The-Pheon · · Score: 4, Interesting
    music, software and movie firms convinced that peer-to-peer (P2P) services are a major source of online piracy

    They are convinced because.....it is a major source of piracy! :)
    Promoting kazaa for legitimate purposes is the right idea, it is a tool. for example ftp can be used for internet piracy as well, it is just another tool.

  2. Kaaza and the War on Copyright Violations by YouTalkinToMe · · Score: 5, Interesting

    I found this quote particularly interesting:

    "Whenever I talk to people about Kazaa, they treat it like marijuana -- as much as they love it, they have a sense that what they're doing is a little bit wrong."

    I also think the pending War on Copyright Violations is a bit like the War on Marijuana: Driven by entrenched intrests; lubricated by political donations; with lots of innocent casualties; and ultimately futile because at the end of the day it criminalizes something which is not immoral.

    1. Re:Kaaza and the War on Copyright Violations by danny256 · · Score: 0, Interesting

      When I use marijuana I'm not hurting anybody. When I download music that I would never buy, even if P2P didn't exist, I'm not hurting anybody. They are both victimless crimes.

    2. Re:Kaaza and the War on Copyright Violations by ExMember · · Score: 2, Interesting
      "Innocent" doesn't mean "didn't harm anybody"; it means "didn't break the law".

      innocent: Uncorrupted by evil, malice, or wrongdoing -- American Heritage Dictionary

      Both marijuana users and copyright violators are innocent using the most common definitions.

      Marijuana users and copyright violators have unquestionably broken the law.

      Lawbreakers are not the only victums of the law. In the case of marijuana, the resulting violence affects many more than the law breakers. The cost affects all tax payers. In the case of copyright, it has affected Linux users, programmers, and the wrongly accused for starters.

      You feel that getting Something for Nothing is not immoral?

      If the something costs nothing to provide, how much do you think I should pay for it?

  3. So here's some legitimate ?s by The+Ape+With+No+Name · · Score: 4, Interesting

    Who is bankrolling the campaign? How does a company, dare I say, with no visible means of support come up with the scratch? Venture capital? Dunning the sorority girls in Massey Hall? Dollar a piece so you can have your Christina Arugula, girls? I just don't see how they do it?

    Illegitimate ?:

    BTW, is it just me or is Kazaa's boss a stone-cold hottie?

    --
    Comparing it to Windows will be a moot point, since El Dorado is going to have a 40% larger code base than XP.
    1. Re:So here's some legitimate ?s by Albanach · · Score: 3, Interesting
      Who is bankrolling the campaign? How does a company, dare I say, with no visible means of support come up with the scratch?

      According to their website, kazaa is the world's most downlaoded software. They recorded 2.8 million downloads last week. Their software is full of adware. They receive revenue for every add they feed to your desktop.

      Now even if their revenue per ad is tiny - even a fraction of a cent, just do the sums. 2.8 million is a big number. I suspect if you log in you'll also see a very big number of connected users, most of whom are "enjoying" a steady stream of ads in return for the free service. Multiply big number * fraction of a cent and that's their revenue stream.

  4. Re:Gonna be a tough sell by MyMarty · · Score: 2, Interesting

    Isn't a lot of the pr0n copyrighted as well? I mean, not that i would know...

    So basically take out the pr0n, take out the music, take out the movies and other copyrighted materials. What's left?
    World's Funniest Home Videos.

  5. Kazaa absuing the patent system by Sanity · · Score: 1, Interesting
    Kazaa affiliate Altnet seem to be going down the abusive patent path. I just posted a story on this subject to K5, here is the opening paragraph:
    Altnet, the company that brought us spyware, recently acquired a patent which allows easy identification of files on a P2P network. In the words of Derek Broes, Altnet's executive vice president of worldwide operations, Altnet will "...focus on protecting and commercializing our patented technology and realizing the potential it offers content owners by commercializing peer-to-peer networks". Just another day in the world of little-league software companies you think. Not so.
    Read the rest here.
  6. Re:Piracy by dcordeiro · · Score: 2, Interesting

    it always depends on what most people do with it.

    Naming a thing "Rat Poison" doesn't means that is for rats. If *most* of the ppl used it to kill other ppl, it's not rat poison.
    Naming a basooka: toothpick doesn't makes it a toothpick :)

  7. Re:Gonna be a tough sell by Simon+Lyngshede · · Score: 2, Interesting

    Why do you think copyrights doesn't apply to porn?

  8. Weak argument, IMHO by CrystalFalcon · · Score: 3, Interesting

    Isn't this like the "guns are not made for killing people" argument?

    P2P networks were designed to a) distribute files, b) without a central authority that could limit what gets distributed. It is a given that people will distribute things they otherwise can't.

    So even if guns have theoretical uses besides killing or hurting people, it is their primary function. Just like the primary function of P2P networks are to allow sharing of digital content, regardless of copyright. Good people want to share what they enjoy; it's the same basic psychology as inviting somebody over for a dinner you've spent hours cooking. You are proud of it, and you want other people to experience what you liked to experience, to make them feel as good as you did. Humans are not alone about this; the same behavior can be seen in all primate species - especially with regards to sharing food in a community.

    However, in the specific case of P2P networks, you still get to keep what you are sharing. Therefore, the cost of sharing - to the sharer - is close to zero. Hence the effortlessness of sharing gigs and gigs of movies, games, you name it. Myself, I share about 350G of unnamed media, and that puts me in the lesser ranks of my P2P communities.

    Note here: I personally believe that the concept of copyright needs some serious overhaul; when 50 million people believe something is right and some 10,000 believe it is wrong, then by the laws of most countries, it cannot be wrong for a long time more. But that is another issue; I just wanted to point out that "P2P has legitimate uses" is a rather weak argument.

    1. Re:Weak argument, IMHO by B1ackDragon · · Score: 2, Interesting

      I would say peer to peer does have legitimate uses; its more than just "getting around the central authority." For one thing, it allows people to distrubute content (whatever it is) and alleviates the bandwidth costs across the whole population of sharers (and sometimes nonsharers too unfortunatly.) BitTorrent is a perfect example of this.

      Ok, its going to get a little offtopic here. I would like to disagree on the premise that the primary functions of guns are for killing people. It may have been the case in the past, and was certainly the reason they were invented, but it is no longer the case. I've shot dozens of guns, thousands of times, and killed... well less than five people anyway. ;-)

      The point is, both P2P and guns have more than just "theoretical" legitimate uses. I used P2P to get that Star Wars Kid Movie. I shoot trap. I refuse to be treated like lesser member of society for these actions.

      --
      The snow doesn't give a soft white damn whom it touches. -- ee cummings
  9. Re:Gonna be a tough sell by Timesprout · · Score: 2, Interesting

    I do think copyright applies to pr0n, its just the pr0n industry is currently not as vigourous in their defense of it as say the RIAA. Plus a lot of it is just snippets most of the time people do not download the whole thing as is the case with music and other movies

    --
    Do not try to read the dupe, thats impossible. Instead, only try to realize the truth
    What truth?
    There is no dupe
  10. Show me the money ... by 2TecTom · · Score: 2, Interesting

    First off, since they give Kazaa away, where is the money for the ad campaign coming from?

    Secondly, if the MPAA & RIAA are both doing so badly, where are all the broke movie and music superstars?

    Now some editorial comments. ;~)

    The real theft is the loss of freedom which comes as corporations work to stripmine the benefits of common property. We all gain when something is created, discovered or shared. People who create should be rewarded if even only for the reason they can then create more. By restricting what is commonly and freely available, we all lose, and for the sole benefit of those who are already affluent.

    Furthermore, as the overly affluent use this unearned excessive wealth to further corrupt the legal and political processes, we all move closer to the prepice of corruption which all previous great civilizations have fallen off.

    --
    Words to men, as air to birds.
  11. Showing us the way to go by PhilTR · · Score: 2, Interesting

    Kazaa's owners, Sharman Networks, is showing the OpenSource community the way to win this P2P file sharing war with the RIAA & MPAA. It would behoove us to pay attention. The OpenSource community should imitate their ad campaign. It would be money well spent. The sooner this war is politicised the better. The only way Congress is going to pay attention to our conserns is when it begins to cost them politically. Ad campaigns are by far the surest way to get their attention.

  12. Re:Without statistics/usage figures to back it up. by j-turkey · · Score: 3, Interesting

    I'm satisfied with any margin being used for legal purposes...and I'll give you an example. RedHat is legitimately distributed via BitTorrent. Frankly, I don't believe in group punshment -- if a small group of people have a legitimate use for something, there's no reason to tear it down.

    It's clear that Bittorrent is being used to distribute both legal and illegal content. I don't know the percentages, and with regards to the discussion of legality, I don't care. With regard to arguing over percentages, it's pretty easy to draw parallels to the DeCSS lawsuits (where the legitimate users of this software were Linux users -- but because they were a minarity, they were ignored). This was a bullshit case with an outcome that I still view as completely unjust.

    The fact is, P2P is a tool. It can be both used and misused. Further, the implications for the common person to be able to publish any type of document and distribute it on a massive scale with a cost approaching nil are great. I view this alone to be a greater threat to mass media than piracy. It's their content. If they want to distribute it with loads of DRM -- fine. I jsut won't buy it. If they can't innovate fast enough -- fuck 'em.

    --Turkey
    --

    -Turkey

  13. my personal response by CAIMLAS · · Score: 2, Interesting

    I wonder why the porn industry isn't more up in arms than the RIAA is. They probably lose more potential business than the RIAA; is it becasue the porn industry doesn't rely on investments for livelyhood as much as the music industry does, and thus their company value isn't as pertinent to their success?

    At least on Kazaa, it seems as if getting specific songs, and complete songs, is next to impossible. That, and nearly every search returns at least half a dozen instances of porn (unless I simply search for music, in which case it's only one or two). On the other hand, if someone searches for porn, it's likely little else will show up.

    --
    ~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers