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Bootstrapping Start-ups

An anonymous reader writes "How many of us wanted to follow our dream and start our own start-up? How many of us thought that it can't be done due to costs, the need of big bucks and convincing some snotty VC? Well it didn't stop these guys. The most current success story is social networking software Huminity which has been on /. before. The recipe for their success was: open source, clustering $100/mo servers, using the web to find native translators instead of using over priced local ones and hiring GUI designers from popular skins download sites."

24 of 285 comments (clear)

  1. Shame they didn't have someone design their site by cosmo7 · · Score: 4, Funny

    Argh my eyes! They're still blinking!

  2. Only problem... by swordboy · · Score: 4, Interesting

    I have several ideas that could make great money but they ultimately require money to make money. Does anyone have a good suggestion for raising capital without forfeiting the rights to one's intellectual property?

    --

    Life is the leading cause of death in America.
    1. Re:Only problem... by Fulcrum+of+Evil · · Score: 5, Funny

      Does anyone have a good suggestion for raising capital without forfeiting the rights to one's intellectual property?

      I believe the typical strategy is to run up your credit cards, mortgage your house, and borrow from relatives.

      --
      "We returned the General to El Salvador, or maybe Guatemala, it's difficult to tell from 10,000 feet"
    2. Re:Only problem... by Restil · · Score: 4, Interesting

      Odd that it was moderated funny. These ARE the conventional ways that most small businesses are funded. And don't forget that most of the founders work another job to put food on the table while the new business churns along for at least 3 years before pulling a profit. And 4 times out of 5, these new businesses will fail. BUT... if you succeed, and you pay off your startup debts, you owe no favors to anyone, contractual or otherwise. That's the tradeoff.

      -Restil

      --
      Play with my webcams and lights here
  3. And now... by BMonger · · Score: 5, Funny

    ... their bandwidth costs have forced them to close down.

  4. i have a startup by Anonymous Coward · · Score: 4, Funny

    and i am the only employee/CEO of the company....browse pr0n all day. haven't figured out how to get somebody to pay me for it though

  5. From the article: by Steve+'Rim'+Jobs · · Score: 4, Funny

    There are no more angels willing to invest hundreds of thousands of dollars.

    Sure, if by angels you mean idiots.

  6. What's the deal? by CommieBozo · · Score: 5, Insightful
    I don't get it. What's a startup? This Huminininity place is a startup? It's two guys with some weird software and a terrible web page with no bandwidth.

    What is their business model? Selling people t-shirts while they use the software for free?

    I'm one guy. I also sell t-shirts and give away software. I'm a startup too!

  7. Fedbiz by blogboy · · Score: 5, Insightful

    If you're a start up, like me, do not, repeat, *do not* make the government your first contract. They will bleed you dry with all the waiting due to red tape and politics.

    I now understand the $700 toilet seat:

    * $5.95 for materials
    * $694.05 for overhead

    Completely justified IMHO

  8. What about dumpster diving for startups? by RedCard · · Score: 4, Interesting

    Sometime you don't need money to make money, just the will to rummage in the trash.

    There's always the story of Wallflower, a company that makes digital picture frames. They got their start by buying ancient laptops (considered scrap) and re-shaping them.

    Sometimes, you can start a business with nothing but a little cleverness, and an order from the scrapyard.

  9. Other bootstrapping tips... by cjustus · · Score: 5, Insightful
    • Rather than getting office space, rent a bachelor apartment... this allows you to pay home rates for your phone line(s), internet access, etc...
    • Don't get business cards until you absolutely need them (or print yourself as required)
    • Buy equipment only as you absolutely require it...
    • Offer people (more) flexible hours for reduced pay (ex: 70% of normal salary for 3/5 days work)...
    • Have employees work from home on their own equipment...

    On the negative side... In a country such a Canada where you can claim R&D tax credits, you can only claim these credits on real expenses - so if you pay yourself (next to) nothing, you won't be able to claim any of that as a tax credit...

    1. Re:Other bootstrapping tips... by WasterDave · · Score: 4, Interesting

      The office space thing is absolutely wrong. Sorry, but it is.

      I'm currently in an incubator - i.e. sharing space with about a dozen other small 'trying like hell' companies. It costs too much, but we and the other companies in there regularly get together to land contracts that any one of us individually couldn't get.

      It's not just incubators that get this. I saw a similar effect when working in some serviced offices. Get to know the people around you, become known as a man that can, work will arrive all of it's own accord and suddenly the rent starts to look like a bit of a bargain.

      Dave

      --
      I write a blog now, you should be afraid.
  10. Re:Prepare for SPAM! by Elwood+P+Dowd · · Score: 4, Informative

    This is a brand new account reposting a highly moderated comment from the previous slashdot story.

    While the comment remains true, I hope the mods will send him right back down to -1. It looks like a troll charging up karma to me.

    --

    There are no trails. There are no trees out here.
  11. You only need loads of cash if... by baine · · Score: 5, Interesting

    Your main goal is to immediately quit your current job. If your goal really is to start something new, then in many cases (but not all)your dedication and discipline will weigh more heavily than your financing.

    There's always the hours after your 9-to-5 (assuming it's a 9-to-5), and they are yours to spend as you wish. If you want to risk your time (and maybe a few of your buddies' time) on a venture that may or may not generate any income, the risk/benefit is pretty well in your favor.

    Yes, it is hard to be disciplined enough to find the time when you go home, or to treat it like a real project rather than a hobby, but these are matters of self control, and usually within a person's own determination.

    The moment you ask someone else to fund your venture, you are turning over some part of what determines success or failure to someone else.

    --
    Need a simple, easy to use data tier generator? http://www.gryphinsoftware.com/
  12. Start Small by EvilTwinSkippy · · Score: 4, Insightful
    There is no law that says you have to leap right out of your current job and into a startup. If you are developing software, you and your developers are the most expensive part. Developing your product can be as simple as taking a few hours out a week and, well, develop it.

    Remember, Hewett Packard and Apple were started out of a borrowed garage.

    I am currently running a web developement firm and an ISP from my basement. It's not enough to quit my day job, but it does help line the pockets around the holidays. My market is small non-profits and family run businesses who are sick of dealing with large ISP's, and getting raped by web designers. My product is reliable service for a good price, and the ability to tweak the system to make it do what THEY want it to do.

    --
    "Learning is not compulsory... neither is survival."
    --Dr.W.Edwards Deming
  13. Yes (Re:Only problem... by dmorin · · Score: 4, Informative
    • Sketch out a business plan that gives you some clue of how much money you really need. Hint, you do not need a million dollars.
    • Pretend you're optimizing code and shrink the hell out of it. You don't need to pay for a hosting service above and beyond your cable modem in the basement. You don't need brand new machines when you can buy from ebay. You don't need an office, or business cards, or a travel budget. You don't need to hire person X if you can convince them to do it for free for version 1. Repeat ad nauseam.
    • Go out and get the stupid money. Ask relatives. Rack up credit card debt. Tell them you're making an independent film or something. Move back in with your parents if you have to.
    • Get customers. You may even find yourself a sugar daddy that likes your idea so much that they will pay up front, enabling you to do more sooner. This is how many startups get started, when a big company says "I am willing to be your only customer for awhile, even though I know you have no product, and I will pay you to build it, on the promise that I will get lots of profit once you really do have product."
    It's been done plenty of times before. It's not inconceivable once you have a better handle on how much you need. Everybody thinks they need a million dollars to start, but in reality you can probably get started for a few hundred or a few thousand. And if your idea has any legs, then raising a few thousand bucks should not be out of the realm of possibility.
    1. Re:Yes (Re:Only problem... by dmorin · · Score: 4, Insightful
      Possibly true, but not useful thinking, because that causes everybody to assume that their idea will take a million dollars.

      I've long held the theory that although everybody (well, every geek) wants to run a startup, most of us are either too scared or lazy to do it and just in incredible denial. So while planning our startup we are on the lookout for the first insurmountable obstacle that we can point to and say "Woop, oh well, guess this can't happen." The easiest has always been "I need more money than I have", followed rapidly by things like "I need more time" and "I'll probably get crushed by the big players if I even attempt it."

      Geeks are incredible realists, which often means incredible cynics. If we can predict a gray area in the future of our plans, a spot where things might not work out, it is very difficult to ignore it. That is why it is often a good idea to team with a real business-minded entrepreneur who just plain does not think that way. They make a great pair. Engineer says why something will break, entrepreneur says why it does not matter.

      I have a good friend who is definitely more salesman than geek. I told him an idea. His response was, "I know right now who I could sell that to, if you can make it." But to me, the idea of "Will this sell?" was one of those gray areas that could easily be insurmountable -- assume it will not, therefore halt. But other personalities do not see it that way.

  14. Working on it by Anonymous Coward · · Score: 5, Interesting

    My partner and I have an online service that we have launched with basically no money. We are entering our third month, and we are breaking even already. Actually made a peep of a profit last month.

    Since we have no money to play with, we find advertising to be the most difficult aspect of starting a business. We do the cheapest things imaginable, and quite often simply ask for established sites to support us, flat out. Google adwords helps also, especially since our keywords are cheap. For payment processing, we use paypal because we cannot afford the setup and gateway fees of a proper service.

    The site design and hosting was actually the cheapest part, as he is a graphic designer and I sling code and already have adequate hosting for our service. Hehe, I would post a link but no way can I survive a slashdotting, even a mild one. We have just enough to get by on.

    Anyway, we are not making a lot of money, but we started with almost nothing and are ( however pathetic ) profitable and growing rapidly. You just have to be creative, have a service people want, and be willing to beg for eyeballs sometimes. Good luck to anyone who is trying it. With a bit more money than we have to work with, you might do quite well. You will certainly get there faster than we are.

  15. local talent too expensive? by fermion · · Score: 4, Insightful
    using the web to find native translators instead of using over priced local ones

    Where have we heard that before. Are we now advocating shipping jobs offshore as long as it saves a lot of money and does not affect quality? Or is it that these jobs were not IT positions, so no one cares.

    Anyway, the whole post sounds like an advertisement. Hope /. got comensated.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  16. Bootstrapping a startup... by EvilTwinSkippy · · Score: 4, Funny
    Isn't is usually:

    # Boot automatically after 30 years.
    timeout 30

    # By default, boot the first entry.
    default 0

    # Fallback to the second entry.
    fallback 1

    title Working for Myself
    root (hd1,0)
    kernel /vmlinuz

    title Working for the Man
    # Always likes to put itself first hrumph
    rootnoverify (hd0,0)
    makeactive
    chainloader +1

    title Begging for Change
    root (hd1,0)
    kernel /vmlinux home=/dev/null
    --
    "Learning is not compulsory... neither is survival."
    --Dr.W.Edwards Deming
  17. Startups by Brandybuck · · Score: 5, Insightful

    How many of us thought that it can't be done due to costs, the need of big bucks and convincing some snotty VC? Well it didn't stop these guys.

    Those with short attention spans are doomed to repeat recent history.

    Unless your startup needs a factory, gobs of employees, or other extensive capital, you don't need megabucks, only kilobucks. No need for snotty VCs, selling off rights to future IP, etc. It's still hard, but 95% of existing businesses have done it.

    You just have to start small. One of the worst legacies the dot.boom left us was the general perception that businesses have to be large to be successful. Nothing could be further from the truth. I don't have the current statistics, but last I heard them a few years ago, 80% of businesses in the US had 20 or fewer employees. In other words, small business is king.

    I've worked closely with many individuals who have started businesses from scratch. It's not cheap, but it doesn't require millions from venture capitalists. Your credit cards, retirement savings, relatives and a trip to the local bank are often all that's needed to start out small. And small is all that you need. You'll be working your butt off eighteen hours a day, but you can do it.

    If this is software, you've got a headstart over most other businesses, since you don't need to carry inventory, rent warehouses, or run factories. All you need are salesmen and developers. The developers may be expensive, but your salesmen will be cheap, since they'll be bringing in their own paychecks. As a bonus, your product is infinitely reproducible at no cost. Heck, you can even contract out development to bring in cash flow while your main product is getting ready.

    Your hardware isn't going to be that expensive, if you stop thinking like a gamer. You can get away with old i386 or Sparc5 boxes for your servers. If the software is ultimately an end-user product, you'll need a variety of current hardware to test on, but otherwise it's a luxury you can't afford.

    --
    Don't blame me, I didn't vote for either of them!
  18. Re:Drugs! by the_mad_poster · · Score: 5, Funny

    Most mid-level pot/coke dealers aren't nearly as tough as they seem, they aren't going to go more than 500 miles out of their way to recoup under $5,000.

    I can't help but think that there's really only one way to learn this sort of thing...

    --
    Alito: A vote for Alito is a punch in the eye to put that bitch back in her place!
  19. My own experience with snotty (and clueless) VC by Mark_in_Brazil · · Score: 4, Insightful

    Heh. "Snotty VC" in the blurb reminded me of 1999, when I was employee #4 at a software startup. The company makes software for a specific type of business. Through tests we had done, we could prove that we were capable of increasing profits for companies in the target market by 25%-100%.
    Unfortunately, as I said, it was 1999. Smart VCs like John Doerr had seen good business opportunities in companies like Yahoo!, Amazon, AOL, and others, and made huge wads of $$$ for their firms through shrewd investments. The clueless wannabe VCs apparently missed the point that-- internet or not-- the success of investors like Doerr was based on careful evaluation of business plans and business models. The Doerr wannabes apparently said to themselves "John Doerr made a lot investing in internet companies, so we have to do the same." I figure that's how multiple internet pet shops and ridiculous internet businesses got funded, with many even going to IPO without having anything resembling profit in the foreseeable future or even a decent roadmap to achieving profitability. In /. terms, many of these companies did indeed leave out step 4 before claiming that step 5 would be "Profit!"
    Getting back to how this was relevant to my personal experience, the founders of the company (employees #1 and #2) would make their presentation to some VC, again, showing that the company's software could produce billions of dollars of value for companies in the target market, and the response was almost always the same: "OK, but what's your internet story?"
    Most of them were really snotty, saying that "these days," anything that isn't internet-based doesn't have a chance, or something equally short-sighted and clueless. But they said it with such authority and such snottiness that it would make even the strong of stomach want to vomit.
    At the time, I said "Let's just change the name of the company to 'e-(Real Name of Company)-dot-com' and we'll be swimming in money!
    After that, I became a big fan of F**kedCompany, which now seems to include non-dot-coms a lot more than it used to. Back in the day, it was more focused on reporting disasters in dot-coms that probably never should have been funded. Every time I saw another online business with no clear sustainable revenue stream (the $$$ from idiot VCs desperate to pour money into anything dot-com doesn't count-- it has been proven not to have been sustainable) go down the toilet, with an amusing report on F**kedCompany, I would snicker and say to myself "Yeah, I've got your internet story RIGHT HERE!"

    --Mark

    --
    "It is nice to know that the computer understands the problem. But I would like to understand it too." --Eugene Wigner
  20. How it works by soloport · · Score: 4, Insightful

    Yes, you may have to run up credit cards and eat bread & water for months, but here's what's really important: Customers

    Every single work day, dedicate 9:30 - 11:30 AM to nothing but cold calls [ok, I hear your moaning...] Or have your S.O. do it -- if s/he has a less threatening voice.

    Google "cold calling" and learn the best techniques, on-line -- they do work. Do calls every day! Fill out a spreadsheet with who you're going to call the next day and, just like successful aerobics, get up in the morning and do it without thinking about it. Use a similar spreadsheet to track who you've called and call again the next month. And the month after that.

    Eventually, you'll turn those calls into appointments, you'll turn the appointments into sales, and you'll turn the sales into (life-long?) clients. Eventually you'll be paying all your bills, on time. Eventually you'll be paying down your debt and even saving a little for retirement. Eventually, you'll be eating out in style, again. Eventually, you will not need to do any cold calling!

    We do about 20 calls a day, and a day doesn't go by that I don't get at least one appointment. Sometimes it's someone who's rather friendly or curious. So I go the next day and introduce myself in person and ask a slew of questions about their business. I don't tell them anything about mine unless they ask -- then I keep it to just one sentence worth of info. and get back to them.

    After about 4-6 "appointments", I make a sale. If I do a great job the first time, the first sale can lead to many, many more. A client tends to return to the one person s/he knows. They rarely let another geek into their sphere, unless there's a good reason.

    I also think it's good to "spread the wealth". So for other geeks I trust with my clients, I throw work their way as much as possible. Clients like to know there's a "hit-by-truck" backup for your services.

    Remember how hard your first real job was in IT? Took you a while to get to real "success", right? This is no difference, except you're having to sell to several "bosses" instead of just one [cheap, lying, no-good, rotten, four-flushing, low-life, snake-licking, dirt-eating, inbred, overstuffed, ignorant, blood-sucking, dog-kissing, brainless, dickless, hopeless, heartless, fat-assed, bug-eyed, stiff-legged, spineless, worm-headed sack of monkey shit] Holy shit! Where's the Tylenol...