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Bootstrapping Start-ups

An anonymous reader writes "How many of us wanted to follow our dream and start our own start-up? How many of us thought that it can't be done due to costs, the need of big bucks and convincing some snotty VC? Well it didn't stop these guys. The most current success story is social networking software Huminity which has been on /. before. The recipe for their success was: open source, clustering $100/mo servers, using the web to find native translators instead of using over priced local ones and hiring GUI designers from popular skins download sites."

39 of 285 comments (clear)

  1. Shame they didn't have someone design their site by cosmo7 · · Score: 4, Funny

    Argh my eyes! They're still blinking!

  2. Only problem... by swordboy · · Score: 4, Interesting

    I have several ideas that could make great money but they ultimately require money to make money. Does anyone have a good suggestion for raising capital without forfeiting the rights to one's intellectual property?

    --

    Life is the leading cause of death in America.
    1. Re:Only problem... by Fulcrum+of+Evil · · Score: 5, Funny

      Does anyone have a good suggestion for raising capital without forfeiting the rights to one's intellectual property?

      I believe the typical strategy is to run up your credit cards, mortgage your house, and borrow from relatives.

      --
      "We returned the General to El Salvador, or maybe Guatemala, it's difficult to tell from 10,000 feet"
    2. Re:Only problem... by Restil · · Score: 4, Interesting

      Odd that it was moderated funny. These ARE the conventional ways that most small businesses are funded. And don't forget that most of the founders work another job to put food on the table while the new business churns along for at least 3 years before pulling a profit. And 4 times out of 5, these new businesses will fail. BUT... if you succeed, and you pay off your startup debts, you owe no favors to anyone, contractual or otherwise. That's the tradeoff.

      -Restil

      --
      Play with my webcams and lights here
  3. And now... by BMonger · · Score: 5, Funny

    ... their bandwidth costs have forced them to close down.

  4. i have a startup by Anonymous Coward · · Score: 4, Funny

    and i am the only employee/CEO of the company....browse pr0n all day. haven't figured out how to get somebody to pay me for it though

  5. From the article: by Steve+'Rim'+Jobs · · Score: 4, Funny

    There are no more angels willing to invest hundreds of thousands of dollars.

    Sure, if by angels you mean idiots.

  6. What's the deal? by CommieBozo · · Score: 5, Insightful
    I don't get it. What's a startup? This Huminininity place is a startup? It's two guys with some weird software and a terrible web page with no bandwidth.

    What is their business model? Selling people t-shirts while they use the software for free?

    I'm one guy. I also sell t-shirts and give away software. I'm a startup too!

    1. Re:What's the deal? by BrynM · · Score: 3, Interesting
      Exactly what I was thinking. My bet is that, once their software becomes popular, they will start charging for it a la DIVX and other "rope 'em in while it's free" business models. They are in the "initial hype" portion of the business model - posting on /., magazine and trade publication articles, selling shirts... making it look cool. Next is the "widen user base" portion where you start seeing the app bundled with everything under the sun from magazines to new machines. Finally, they will come to the "cash in" portion where they either make it spy/adware or just notify everyone that on such-and-such date, the product will no longer work without a one-time/monthly/annual fee.

      The software actually looks kinda cool, but I'll be damned if another person/company/weasel takes me in and switches to a fee based product midstream. It's sad that I've seen enough of this happen to smell it coming now.

      --
      US Democracy:The best person for the job (among These pre-selected choices...)
  7. Only the arms dealer prospers. by Thud457 · · Score: 3, Funny

    Contract out to a conservative Christian thinktank and sell them statistical reports on the amount of depravity on the net.

    --

    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

  8. 100/mo on servers by DaneelGiskard · · Score: 3, Funny

    Hey...saving bucks on the servers / connection surely "pays off" now ;P

  9. Fedbiz by blogboy · · Score: 5, Insightful

    If you're a start up, like me, do not, repeat, *do not* make the government your first contract. They will bleed you dry with all the waiting due to red tape and politics.

    I now understand the $700 toilet seat:

    * $5.95 for materials
    * $694.05 for overhead

    Completely justified IMHO

  10. What about dumpster diving for startups? by RedCard · · Score: 4, Interesting

    Sometime you don't need money to make money, just the will to rummage in the trash.

    There's always the story of Wallflower, a company that makes digital picture frames. They got their start by buying ancient laptops (considered scrap) and re-shaping them.

    Sometimes, you can start a business with nothing but a little cleverness, and an order from the scrapyard.

  11. Other bootstrapping tips... by cjustus · · Score: 5, Insightful
    • Rather than getting office space, rent a bachelor apartment... this allows you to pay home rates for your phone line(s), internet access, etc...
    • Don't get business cards until you absolutely need them (or print yourself as required)
    • Buy equipment only as you absolutely require it...
    • Offer people (more) flexible hours for reduced pay (ex: 70% of normal salary for 3/5 days work)...
    • Have employees work from home on their own equipment...

    On the negative side... In a country such a Canada where you can claim R&D tax credits, you can only claim these credits on real expenses - so if you pay yourself (next to) nothing, you won't be able to claim any of that as a tax credit...

    1. Re:Other bootstrapping tips... by WasterDave · · Score: 4, Interesting

      The office space thing is absolutely wrong. Sorry, but it is.

      I'm currently in an incubator - i.e. sharing space with about a dozen other small 'trying like hell' companies. It costs too much, but we and the other companies in there regularly get together to land contracts that any one of us individually couldn't get.

      It's not just incubators that get this. I saw a similar effect when working in some serviced offices. Get to know the people around you, become known as a man that can, work will arrive all of it's own accord and suddenly the rent starts to look like a bit of a bargain.

      Dave

      --
      I write a blog now, you should be afraid.
  12. German Translation... by DaneelGiskard · · Score: 3, Interesting

    ...I think the "local translator" for germany was called babelfish ;-) (or at least a close relative of it ;-)).

    Ok ok, it's not _that_ bad, but I guess it's been translated by either a non-native or a native with quite small technical understanding (translation of specific IT terms sound a bit funny...).

  13. Re:Prepare for SPAM! by Elwood+P+Dowd · · Score: 4, Informative

    This is a brand new account reposting a highly moderated comment from the previous slashdot story.

    While the comment remains true, I hope the mods will send him right back down to -1. It looks like a troll charging up karma to me.

    --

    There are no trails. There are no trees out here.
  14. Grandma please! by faust2097 · · Score: 3, Insightful

    The recipe for their success was ... hiring GUI designers from popular skins download sites.

    Too bad they didn't hire any actual user interface designers [or at least a graphic designer for their website or even someone who could figure out that it doesn't draw scrollbars in Mozilla]. The 'skin' scene is nice if all you want is eye candy and shiny objects but little else. And looking at their software it doesn't even look like they listened to those desingers much.

    User interface design for software is not a paintjob or some quick usability fixes while you're in beta, it's a part of product development.

  15. You only need loads of cash if... by baine · · Score: 5, Interesting

    Your main goal is to immediately quit your current job. If your goal really is to start something new, then in many cases (but not all)your dedication and discipline will weigh more heavily than your financing.

    There's always the hours after your 9-to-5 (assuming it's a 9-to-5), and they are yours to spend as you wish. If you want to risk your time (and maybe a few of your buddies' time) on a venture that may or may not generate any income, the risk/benefit is pretty well in your favor.

    Yes, it is hard to be disciplined enough to find the time when you go home, or to treat it like a real project rather than a hobby, but these are matters of self control, and usually within a person's own determination.

    The moment you ask someone else to fund your venture, you are turning over some part of what determines success or failure to someone else.

    --
    Need a simple, easy to use data tier generator? http://www.gryphinsoftware.com/
  16. Start Small by EvilTwinSkippy · · Score: 4, Insightful
    There is no law that says you have to leap right out of your current job and into a startup. If you are developing software, you and your developers are the most expensive part. Developing your product can be as simple as taking a few hours out a week and, well, develop it.

    Remember, Hewett Packard and Apple were started out of a borrowed garage.

    I am currently running a web developement firm and an ISP from my basement. It's not enough to quit my day job, but it does help line the pockets around the holidays. My market is small non-profits and family run businesses who are sick of dealing with large ISP's, and getting raped by web designers. My product is reliable service for a good price, and the ability to tweak the system to make it do what THEY want it to do.

    --
    "Learning is not compulsory... neither is survival."
    --Dr.W.Edwards Deming
  17. another reason to bootstrap.. by BigGerman · · Score: 3, Interesting

    .. is control.
    If you do it the VC way, they will force some people on your board, heck they will force you to _have_ a board. They call it "adult supervision". There is alot of flexibilty you are going to have to give up.
    I went through all circles of VC hell and finally decided to go slowly and by myself.

  18. Yes (Re:Only problem... by dmorin · · Score: 4, Informative
    • Sketch out a business plan that gives you some clue of how much money you really need. Hint, you do not need a million dollars.
    • Pretend you're optimizing code and shrink the hell out of it. You don't need to pay for a hosting service above and beyond your cable modem in the basement. You don't need brand new machines when you can buy from ebay. You don't need an office, or business cards, or a travel budget. You don't need to hire person X if you can convince them to do it for free for version 1. Repeat ad nauseam.
    • Go out and get the stupid money. Ask relatives. Rack up credit card debt. Tell them you're making an independent film or something. Move back in with your parents if you have to.
    • Get customers. You may even find yourself a sugar daddy that likes your idea so much that they will pay up front, enabling you to do more sooner. This is how many startups get started, when a big company says "I am willing to be your only customer for awhile, even though I know you have no product, and I will pay you to build it, on the promise that I will get lots of profit once you really do have product."
    It's been done plenty of times before. It's not inconceivable once you have a better handle on how much you need. Everybody thinks they need a million dollars to start, but in reality you can probably get started for a few hundred or a few thousand. And if your idea has any legs, then raising a few thousand bucks should not be out of the realm of possibility.
    1. Re:Yes (Re:Only problem... by dmorin · · Score: 4, Insightful
      Possibly true, but not useful thinking, because that causes everybody to assume that their idea will take a million dollars.

      I've long held the theory that although everybody (well, every geek) wants to run a startup, most of us are either too scared or lazy to do it and just in incredible denial. So while planning our startup we are on the lookout for the first insurmountable obstacle that we can point to and say "Woop, oh well, guess this can't happen." The easiest has always been "I need more money than I have", followed rapidly by things like "I need more time" and "I'll probably get crushed by the big players if I even attempt it."

      Geeks are incredible realists, which often means incredible cynics. If we can predict a gray area in the future of our plans, a spot where things might not work out, it is very difficult to ignore it. That is why it is often a good idea to team with a real business-minded entrepreneur who just plain does not think that way. They make a great pair. Engineer says why something will break, entrepreneur says why it does not matter.

      I have a good friend who is definitely more salesman than geek. I told him an idea. His response was, "I know right now who I could sell that to, if you can make it." But to me, the idea of "Will this sell?" was one of those gray areas that could easily be insurmountable -- assume it will not, therefore halt. But other personalities do not see it that way.

  19. Re:Full Text - Karma Burn by OldMiner · · Score: 3, Funny

    Here's a karma burn. MOD PARENT DOWN!

    The site is large and not going to buckle under the load of Slashdot's linking it. Ads are few and non-obtrusive. No registration is required to view. Let alone the fact that copying the whole of the text is illegal. But, hey, since when did the typical /.er care about copyright infringement.

    Oh, and the text is mutilated. Our friendly AC replaced "power" with "penis size" in the final sentence. Then again, maybe that's why it's being modded up as insightful?

    --
    You like splinters in your crotch? -Jon Caldara
  20. Check your contract by Kelar · · Score: 3, Informative

    Many companies have you sign explicit NDA/Non-Compete agreements which will explicitly disallow you from doing any outside work.
    Some will even claim that any intellectual property created as a result of you working outside of work hours will be owned by them.
    Many people have been screwed by this in the past.

  21. Working on it by Anonymous Coward · · Score: 5, Interesting

    My partner and I have an online service that we have launched with basically no money. We are entering our third month, and we are breaking even already. Actually made a peep of a profit last month.

    Since we have no money to play with, we find advertising to be the most difficult aspect of starting a business. We do the cheapest things imaginable, and quite often simply ask for established sites to support us, flat out. Google adwords helps also, especially since our keywords are cheap. For payment processing, we use paypal because we cannot afford the setup and gateway fees of a proper service.

    The site design and hosting was actually the cheapest part, as he is a graphic designer and I sling code and already have adequate hosting for our service. Hehe, I would post a link but no way can I survive a slashdotting, even a mild one. We have just enough to get by on.

    Anyway, we are not making a lot of money, but we started with almost nothing and are ( however pathetic ) profitable and growing rapidly. You just have to be creative, have a service people want, and be willing to beg for eyeballs sometimes. Good luck to anyone who is trying it. With a bit more money than we have to work with, you might do quite well. You will certainly get there faster than we are.

  22. local talent too expensive? by fermion · · Score: 4, Insightful
    using the web to find native translators instead of using over priced local ones

    Where have we heard that before. Are we now advocating shipping jobs offshore as long as it saves a lot of money and does not affect quality? Or is it that these jobs were not IT positions, so no one cares.

    Anyway, the whole post sounds like an advertisement. Hope /. got comensated.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  23. Translation ? by nsebban · · Score: 3, Informative

    Are you sure they paid someone to translate pages ? The french translation must have been made by some guy who had never talked french before :)

    --
    ____
    nico
    Nico-Live
  24. Bootstrapping a startup... by EvilTwinSkippy · · Score: 4, Funny
    Isn't is usually:

    # Boot automatically after 30 years.
    timeout 30

    # By default, boot the first entry.
    default 0

    # Fallback to the second entry.
    fallback 1

    title Working for Myself
    root (hd1,0)
    kernel /vmlinuz

    title Working for the Man
    # Always likes to put itself first hrumph
    rootnoverify (hd0,0)
    makeactive
    chainloader +1

    title Begging for Change
    root (hd1,0)
    kernel /vmlinux home=/dev/null
    --
    "Learning is not compulsory... neither is survival."
    --Dr.W.Edwards Deming
  25. The $700.00 toilet seat... by djh101010 · · Score: 3, Informative

    ...was an entire inside wall of a compartment from an airplane, with an integrated toilet seat. It's held up as an example of wasteful government spending, but it's not as represented. I'd expect the hundred-dollar-hammer and similar stories probably have similar truths behind them.

    Not saying governments don't waste our money, but this one just plain is misrepresented.

  26. Outsourcing IT overseas? by Kombat · · Score: 3, Insightful

    Part of their "recipe of success":

    using the web to find native translators instead of using over priced local ones

    Did I miss something? Aren't we opposed to outsourcing jobs overseas? Don't our big tech companies consider us "overpriced local programmers?" So, when it's a little guy, outsourcing to cheap, overseas labour is "innovative," but when IBM/Sun/Microsoft/Dell does it, it's Anti-American, and worthy of a global-scale boycott?

    --
    Like woodworking? Build your own picture frames.
  27. Startups by Brandybuck · · Score: 5, Insightful

    How many of us thought that it can't be done due to costs, the need of big bucks and convincing some snotty VC? Well it didn't stop these guys.

    Those with short attention spans are doomed to repeat recent history.

    Unless your startup needs a factory, gobs of employees, or other extensive capital, you don't need megabucks, only kilobucks. No need for snotty VCs, selling off rights to future IP, etc. It's still hard, but 95% of existing businesses have done it.

    You just have to start small. One of the worst legacies the dot.boom left us was the general perception that businesses have to be large to be successful. Nothing could be further from the truth. I don't have the current statistics, but last I heard them a few years ago, 80% of businesses in the US had 20 or fewer employees. In other words, small business is king.

    I've worked closely with many individuals who have started businesses from scratch. It's not cheap, but it doesn't require millions from venture capitalists. Your credit cards, retirement savings, relatives and a trip to the local bank are often all that's needed to start out small. And small is all that you need. You'll be working your butt off eighteen hours a day, but you can do it.

    If this is software, you've got a headstart over most other businesses, since you don't need to carry inventory, rent warehouses, or run factories. All you need are salesmen and developers. The developers may be expensive, but your salesmen will be cheap, since they'll be bringing in their own paychecks. As a bonus, your product is infinitely reproducible at no cost. Heck, you can even contract out development to bring in cash flow while your main product is getting ready.

    Your hardware isn't going to be that expensive, if you stop thinking like a gamer. You can get away with old i386 or Sparc5 boxes for your servers. If the software is ultimately an end-user product, you'll need a variety of current hardware to test on, but otherwise it's a luxury you can't afford.

    --
    Don't blame me, I didn't vote for either of them!
  28. Work Your Tail Off... by Anonymous Coward · · Score: 3, Interesting

    I started a software company as an experiment a couple of years ago. After a lot of long nights it is slowly getting to the point where I might be able to make a living at it. I have one full-time employee now and I manage to take a couple K out each month. Through the whole process I have worked another job to pay the bills. My take on your question is that nothing is going to get you off the ground but hard work. Nobody is going to throw money at you. Build a simple product that works well and performs better than what is out there. People will buy it, distributors will find you. But you have to work hard and be dilligent about quality or you shouldn't even start.

  29. Re:Drugs! by the_mad_poster · · Score: 5, Funny

    Most mid-level pot/coke dealers aren't nearly as tough as they seem, they aren't going to go more than 500 miles out of their way to recoup under $5,000.

    I can't help but think that there's really only one way to learn this sort of thing...

    --
    Alito: A vote for Alito is a punch in the eye to put that bitch back in her place!
  30. The book "Under the Radar" covers this big time. by obiwan2u · · Score: 3, Interesting
    The book Under the Radar by Arnold Kling (available on Amazon.com) goes into the subject of low overhead startups in great detail. The book has the subtitle "Starting Your Net Business Without Venture Capital".

    One of the big points made in the book is that the incredible overhead of venture capitalists can, and often does, sink a startup company.

    The book covers Arnold Kling's attempt to start homefair.com (an online real estate service) way before anybody had a clue about what the Internet could do for real estate. It's funny/frustrating to read how many clueless bankers and real estate agents blew him off.

    --
    Ben in DC
    "It's the mark of an educated mind to be moved by statistics" Oscar Wilde
  31. My own experience with snotty (and clueless) VC by Mark_in_Brazil · · Score: 4, Insightful

    Heh. "Snotty VC" in the blurb reminded me of 1999, when I was employee #4 at a software startup. The company makes software for a specific type of business. Through tests we had done, we could prove that we were capable of increasing profits for companies in the target market by 25%-100%.
    Unfortunately, as I said, it was 1999. Smart VCs like John Doerr had seen good business opportunities in companies like Yahoo!, Amazon, AOL, and others, and made huge wads of $$$ for their firms through shrewd investments. The clueless wannabe VCs apparently missed the point that-- internet or not-- the success of investors like Doerr was based on careful evaluation of business plans and business models. The Doerr wannabes apparently said to themselves "John Doerr made a lot investing in internet companies, so we have to do the same." I figure that's how multiple internet pet shops and ridiculous internet businesses got funded, with many even going to IPO without having anything resembling profit in the foreseeable future or even a decent roadmap to achieving profitability. In /. terms, many of these companies did indeed leave out step 4 before claiming that step 5 would be "Profit!"
    Getting back to how this was relevant to my personal experience, the founders of the company (employees #1 and #2) would make their presentation to some VC, again, showing that the company's software could produce billions of dollars of value for companies in the target market, and the response was almost always the same: "OK, but what's your internet story?"
    Most of them were really snotty, saying that "these days," anything that isn't internet-based doesn't have a chance, or something equally short-sighted and clueless. But they said it with such authority and such snottiness that it would make even the strong of stomach want to vomit.
    At the time, I said "Let's just change the name of the company to 'e-(Real Name of Company)-dot-com' and we'll be swimming in money!
    After that, I became a big fan of F**kedCompany, which now seems to include non-dot-coms a lot more than it used to. Back in the day, it was more focused on reporting disasters in dot-coms that probably never should have been funded. Every time I saw another online business with no clear sustainable revenue stream (the $$$ from idiot VCs desperate to pour money into anything dot-com doesn't count-- it has been proven not to have been sustainable) go down the toilet, with an amusing report on F**kedCompany, I would snicker and say to myself "Yeah, I've got your internet story RIGHT HERE!"

    --Mark

    --
    "It is nice to know that the computer understands the problem. But I would like to understand it too." --Eugene Wigner
  32. It's funny because it's true by cortez · · Score: 3, Interesting

    I recently took a new products development class as part of my MS Management of Technology degree (shameless plug: UNH MS MOT) and what the above poster described is mostly true. Other sources of funding include:

    Government grants (Matt-Lesko-style)

    Government small business loans (these are largely the reason for Subway's growth since franchisee's typically take one out to open a Subway.)

    Your Rich Uncle

    An angel investor. An angel investor typically will invest in early-stage companies to help them get going. They are tough to find, but usually have lots of experience and business acumen to help you out. Like other forms of VC, these want a return on their investment, but will want you to be heavily involved in the company, which means you will own your IP.

    --
    Paizurishitetai desu ka?
  33. examples of startups to look at by goon · · Score: 3, Informative

    a good read for any startups is Joel Spolsky's journey in building his company from scratch. Put aside your predjudices about his software origins or the market he is aiming at, but make sure you read and digest some of the ideas.



    It's a cheap way to read how he's organised his company from 1999 to the present.

    --
    peterrenshaw ~ Another Scrappy Startup
  34. How it works by soloport · · Score: 4, Insightful

    Yes, you may have to run up credit cards and eat bread & water for months, but here's what's really important: Customers

    Every single work day, dedicate 9:30 - 11:30 AM to nothing but cold calls [ok, I hear your moaning...] Or have your S.O. do it -- if s/he has a less threatening voice.

    Google "cold calling" and learn the best techniques, on-line -- they do work. Do calls every day! Fill out a spreadsheet with who you're going to call the next day and, just like successful aerobics, get up in the morning and do it without thinking about it. Use a similar spreadsheet to track who you've called and call again the next month. And the month after that.

    Eventually, you'll turn those calls into appointments, you'll turn the appointments into sales, and you'll turn the sales into (life-long?) clients. Eventually you'll be paying all your bills, on time. Eventually you'll be paying down your debt and even saving a little for retirement. Eventually, you'll be eating out in style, again. Eventually, you will not need to do any cold calling!

    We do about 20 calls a day, and a day doesn't go by that I don't get at least one appointment. Sometimes it's someone who's rather friendly or curious. So I go the next day and introduce myself in person and ask a slew of questions about their business. I don't tell them anything about mine unless they ask -- then I keep it to just one sentence worth of info. and get back to them.

    After about 4-6 "appointments", I make a sale. If I do a great job the first time, the first sale can lead to many, many more. A client tends to return to the one person s/he knows. They rarely let another geek into their sphere, unless there's a good reason.

    I also think it's good to "spread the wealth". So for other geeks I trust with my clients, I throw work their way as much as possible. Clients like to know there's a "hit-by-truck" backup for your services.

    Remember how hard your first real job was in IT? Took you a while to get to real "success", right? This is no difference, except you're having to sell to several "bosses" instead of just one [cheap, lying, no-good, rotten, four-flushing, low-life, snake-licking, dirt-eating, inbred, overstuffed, ignorant, blood-sucking, dog-kissing, brainless, dickless, hopeless, heartless, fat-assed, bug-eyed, stiff-legged, spineless, worm-headed sack of monkey shit] Holy shit! Where's the Tylenol...