A Place For Product Placement In Games?

Posted by simoniker on Thursday January 8, 2004 @04:57PM from the zombies-say-drink-coke dept.

Thanks to GameSpy for its CES 2004 report, which includes coverage of a roundtable regarding product advertising in videogames. The writer points out: "The Super Monkey Ball simians gobble Dole bananas. Jet Moto features a giant Mountain Dew billboard. The alien-fighters in RLH drank Bawls", and goes on to cite research that "30% of in-game ads are recalled in the short-term, which is impressive. Even more amazing is the fact that 15% are recalled after five months - unheard of in advertising." But, of course, "if a placement ticks off the gamer, there's not much a company can do to negate that negative." What are the most appropriate and least appropriate advertising placements you've seen in games?

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Off Topic.... by Seraphim_72 · 2004-01-08 17:19 · Score: 0, Offtopic

I play twitch games, you know, Unreal Tournament, Assault on Terror, some CS. And still that freaking Monkey Ball bugs me out. GAH! I just cant beat it!!I can do many things in the world, but Monket Ball aint one of them.

Sera

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