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A Place For Product Placement In Games?
Thanks to GameSpy for its CES 2004 report, which includes coverage of a roundtable regarding product advertising in videogames. The writer points out: "The Super Monkey Ball simians gobble Dole bananas. Jet Moto features a giant Mountain Dew billboard. The alien-fighters in RLH drank Bawls", and goes on to cite research that "30% of in-game ads are recalled in the short-term, which is impressive. Even more amazing is the fact that 15% are recalled after five months - unheard of in advertising." But, of course, "if a placement ticks off the gamer, there's not much a company can do to negate that negative." What are the most appropriate and least appropriate advertising placements you've seen in games?
I don't let pixels on a screen determine my emotional state. Unless it's porn.
I have been pwned because my
Best advertising campaign in a video game: Pogo the Monkey in GTA.
Ever since I heard those radio ads, I've been looking for the game everywhere. I want to swing from blue dot to blue dot with my red square monkey!!!!
If they intended to sell more cars, it didn't work for me. I swear I didn't buy any car since I ran GTA. However, I just drive the fanciest Jaguars, Mercedes and Ferraris.
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Roses are #FF0000, Violets are #0000FF, find / -name '*base*' |xargs chown -R us && mv zig greatjustice
I have the latest version of Microsoft Fury. It's called Microsoft Windows XP. It comes with MSN product placement in one if it's bigger levels called "the shell." wierd...
Heil Sig! -Rob
I still believe the best one was the "Nine Inch Nails" ammo for the Nailgun in the first Quake (boxes of nails with the NIN logo on them).
Rainbow Six 3 has the best product placement. Ever since I played that game I can't stop visiting Interracialporno.
Best. Advertisement. Ever.
My favorite was on that hairpin at apricot hill (after the big tire and long straightaway). I was regularly spinning out and usually saw a set of boards up close there, anyway it almost always had a Lotus logo (Lotus for the /.ers who aren't car geeks too makes cars that are very light and handle very well so they do quite well in races even if they don't have amazing horsepower levels, I figure someone there got some joy out of putting Lotus ads there. If I were programming it it would have gone something like, "If you were driving a Lotus you wouldn't be reading this from a standstill."
Degaussing scares the bad magnetism out of the monitor and fills it with good karma.
I wish that SSX3 had MORE advertising. Maybe they could have paid to get all of the awesome voice talent from Tricky back if they did.