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A Place For Product Placement In Games?

Posted by simoniker on from the zombies-say-drink-coke dept.

Thanks to GameSpy for its CES 2004 report, which includes coverage of a roundtable regarding product advertising in videogames. The writer points out: "The Super Monkey Ball simians gobble Dole bananas. Jet Moto features a giant Mountain Dew billboard. The alien-fighters in RLH drank Bawls", and goes on to cite research that "30% of in-game ads are recalled in the short-term, which is impressive. Even more amazing is the fact that 15% are recalled after five months - unheard of in advertising." But, of course, "if a placement ticks off the gamer, there's not much a company can do to negate that negative." What are the most appropriate and least appropriate advertising placements you've seen in games?

1 of 152 comments (clear)

  1. Microsoft Fury 3 by BladeMelbourne · · Score: 0, Troll

    I saw the Micro$oft logo when I ran the Micro$oft Fury 3 game (uses the Terminal Velocity engine). Subsequently, I have never purchased a game from Micro$oft since.