Slashdot Mirror


BBC Buys Google News Keywords In Kelly Case

foreign devil writes "BBC has purchased keywords related to coverage of the Hutton Inquiry in an attempt to direct all traffic to their special news coverage. This would be only moderately interesting, except the BBC is complicit in the death of Dr. Kelly and the 'sexing up' of the Iraq dossier. The article in the Guardian says this is coming out of the GBP 63.5m ad budget. I wonder how much it would cost them if someone, say, automated searching for those links on Google." It doesn't seem fair to pronounce the BBC complicit in Kelly's death (unless that's proven by the facts of the case), but it's certainly an interested party.

25 of 432 comments (clear)

  1. Sexy BBC? by Anonymous Coward · · Score: 5, Insightful
    The BBC is complicit in the death of Dr. Kelly and the 'sexing up' of the Iraq dossier.

    One could argue that the Beeb pushed Dr. Kelly to suicide, but calling them "complicit in ... the 'sexing up' of the Iraq dossier" is somewhat bizarre. Are we missing a relative clause here or what?

    1. Re:Sexy BBC? by eyeye · · Score: 2, Insightful

      Its about as accurate as claiming buying some adwords is equivalent to "an attempt to direct all traffic to their special news coverage". Does the article submitter even understand adwords? I could understand if google was one of those search engines that allows paid listings mixed in with real results.

      The article poster is a dimwit and/or troll IMO.

      --
      Bush and Blair ate my sig!
  2. Correction... by jmv · · Score: 4, Insightful

    ...except the BBC is complicit in the death of Dr. Kelly and the 'sexing up' of the Iraq dossier...

    Actually, the BBC was citing Dr. Kelly to criticize the 'sexing up' done by the british government. Then the government revealed the name of Dr. Kelly as the source, leading to pressures on him. So I don't think the BBC is really complicit in his death and it's definitely haven't 'sexed up' the Iraq dossier.

    Of course, I still find what they're doing with google questionable at best.

  3. I, for one, don't see the point. by -kertrats- · · Score: 3, Insightful

    I hardly ever read the colored boxes on the right. They're more ads than anything. Getting results like 'Read the gravitational fields Ebook on Amazon.com' doesnt entice me to look to the right side of my screen. I'll read the normal results over the right-hand side results any day of the week, thank you.

    --
    The Braying and Neighing of Barnyard Animals Follows.
  4. Re:The BBC IS complicit. by LochNess · · Score: 2, Insightful

    Calling The Sun a "newspaper" is being more than a little generous.

    I wouldn't believe anything in that rag unless I could confirm it in about five other, indipendent, sources.

  5. Re:BBC integrity? WHHAAAAAA! by rhakka · · Score: 5, Insightful

    "BBC thinks palestinians who blow themselves (and innocent babies) are "freedom fighters""

    history is written by the victors man. At one time a bunch of people hiding in the woods and sniping at officers was beyond reproach, and were the "terrorists" of their time. We here in the USA call them revolutionaries now, and revere them. During the civil war, the north took a radical step by attacking civilian and logistical targets instead of purely military ones. A move that would have been reviled had the north ended up losing, instead it's hailed as tactical genius.

    Conventions of warfare go OUT THE WINDOW when you are faced with a militarial superior enemy. Calling palestinians freedom fighters is no more or less accurate than calling our american forefathers heroes.

  6. Re:Abuse of Google? by Clinoti · · Score: 5, Insightful
    I don't think its abuse of the searching system. This is along the same grounds as a link to vendmachines.com on the right of the screen that you get when you submit a search for vending machines.

    Other information is there to be viewed but you dont have to click on the sponsored link, the option of where you want to follow up is up to you.

    The danger is that the BBC is so large of a company and some feel that this move is not a sponsporship of events by their history division (for example) but rather to cull popular opinion to their spin of the story.

    --

    Let's keep in mind that patents are in place to keep lawyers employed and keep them litigating. -CatGrep

  7. Re:BBC integrity? WHHAAAAAA! by Wyatt+Earp · · Score: 2, Insightful

    Yes...sniping at officers who are in uniform by other solider is acceptable.

    Sniping at civilians isn't. Now if you are an irregular not in uniform and snipe and are caught, you can be summarily executed.

    That's an accepted fact for the last...3-400 years.

    Now during the American Revolution...very limited warcrimes were carried out by both sides as did irregular operations against other irregulars and against uniformed soldiers. Fellas like Nathan Hale were hung by the British for being soldiers out of uniform...thus a spy.

    The North did carry out military operations against logistical targets in the war, however they did not attack civilian targets for the sake of attacking civilian targets, and the North isn't hailed for it's operations in the war...it's considered an agressor and in large parts of the country...they are considered war criminals...no matter how clean a campaign might have been.

  8. Things that were missed by FlukeMeister · · Score: 5, Insightful

    Reading this article I'm surprised that The Guardian (very respected UK daily newspaper) have missed one of the more important aspects of the BBC (must highly respected news broadcaster in the world) buying Google search keywords related to the Hutton inquiry. This action will cause the BBC to appear as a link on any website mentioning the Hutton inquiry that uses Google advertising banners on its pages, not just on Google search results pages.

    In taking this action, the BBC will be inexorably linked with the Hutton inquiry as a source of information, rather than having an major role in the events that have led to it.

    I would also question the use of the phrases "buying up all internet search terms relating to the inquiry" and "anyone searching for "Hutton inquiry" or "Hutton report" on ... Google is automatically directed to a paid-for link to BBC Online's own news coverage of the inquiry."

    The first of these phrases implies the BBC is attempting to prevent others from using these keywords by buying Google's entire stock. This is obviously false, as anybody can buy Google's keywords and there is an unlimited supply.

    The second of these phrases states that uses will atuomatically be directed to the BBC Online site when searching for 'Hutton enquiry'. This is blatantly false. Instead, a link to the BBC Online coverage will be displayed amongst a separate list of clearly demarcated sponsored links.

    Buying advertising to negate the effect of negative crticism is a well-established business practice for which The Guardian (and indeed all other media which provide advertising facilities) have long served as a platform for.

    What's far worse than the implied misdirection by the BBC in The Guardian's article is the blantant misreporting of opinion as fact in the Slashdot headline. Stating that the BBC is 'complicit' in the death of Dr Kelly is factually incorrect, not to mention libellous in the extreme.

  9. Re:BBC integrity? WHHAAAAAA! by goon+america · · Score: 2, Insightful
    It puts every fact - when issued by the Blair govt - in quotes, to make it look suspicious;

    The BBC puts everything in quotes.

    At the time of writing the following headlines on the BBC news page contain quotes:

    Mydoom virus 'biggest in months'

    Martha Stewart 'lied about tip'

    'Several dead' in Baghdad blast

    'Bribery' halts Kenya graft probe

    Obviously the put those headlines in "scare quotes" to make them seem more suspicious!

  10. Key differnce by Galvatron · · Score: 0, Insightful
    Sorry, I used to think that was a reasonable stance to take, but I've reconsidered. The difference is that terrorists have NO CENTRALIZED AUTHORITY. No one can be negotiated with. What could Israel do to make the terrorist attacks stop? Nothing. They could create an independent Palestinian state, and that might make some would-be terrorists reconsider, but there are others who hate Israel merely for existing, and would continue the attacks anyway.

    With terrorist groups, there's no way to parlay, no way to set peace conditions. In the Civil War, when Robert E. Lee surrendered, the war was OVER. In the Revolutionary War, when the British pulled out, it was also over (at least until the British started enslaving American sailors to fight Napoleon, sparking the War of 1812). With terrorists, there's no victory or defeat, only eternal terror for both sides.

    --
    "The question of whether a computer can think is no more interesting than that of whether a submarine can swim" -EWD
  11. No kidding by autopr0n · · Score: 5, Insightful

    It's especially sad when someone reads one piece of propaganda and goes psycho without considering the motives behind it. The Guardian hates the BBC, and they along with Rupert Murdoch have been trying to get the British government to shut down the BBCs great website, so that more people go to their services.

    What exactly is wrong with advertising your side of the story. Most advertisers are interested parties, and the article made it sound like they were preventing other voices from being heard, which is ridiculous.

    Finaly

    "I wonder how much it would cost them if someone, say, automated searching for those links on Google."

    Absolutely nothing.

    --
    autopr0n is like, down and stuff.
    1. Re:No kidding by erobertstad · · Score: 5, Insightful

      Yeah I hate it when people read something and take it right as fact... like slashdot news. I dropped the search into google, and honestly only found a few bbc links in the seraching I did. And so what if they paid to have an 'ad link' on google.. isn't that is what google makes their money off? The point of a search is to find something that relates to what your searching for. It's related, and they paid to have a 'click though' to their site.. supporting google that we use for free all day and night, and we are upset by this?

      And besides, who cares what version of this story people read? If they arn't smart enough to actualy read both sides of a story anyway, and then try to comment on it, having an ad or not isn't going to stop people like this from being one-sided in the first place.

      Sorry, it just had to be said.

    2. Re:No kidding by SQL+Error · · Score: 2, Insightful

      "What exactly is wrong with advertising your side of the story."

      When you're a taxpayer-funded media empire and the subject of a serious investigation, there's a HELL OF A LOT wrong with it.

    3. Re:No kidding by Anonymous Coward · · Score: 2, Insightful

      ..there isn't the ideological opposition to everything the Beeb represents that one finds at the Murdoch papers.

      The only ideological opposition from Murdoch is that it is the one media corporation he can't buy out and break up. Thank fucking God.

    4. Re:No kidding by Anonymous Coward · · Score: 1, Insightful

      >Perhaps the fact that they're using taxpayer money to do it? And the fact that their public charter requires that they be fair and unbiased on everything they report on?

      "tax" ne "tv license fee"
      I don't pay the TV license fee, they are using none of my money.
      It is not taxpayer's money which is being spent, it is the money which people have paid for their TV license. That license allows the license payer to have 2 (somewhat shoddy) TV channels, which have absolutely no outside advertising on them. If they wish to use that money to get their coverage more noticed so be it. That's what I say. But then again, I don't pay the license ;)

    5. Re:No kidding by Tony+B+Liar · · Score: 2, Insightful

      How correct you are mcpheat! Having told the public that we ARE the left for the last few years has also worked. So has running our own news agency for our own means and to our own ends. At the end of the day, we can spend our own money through whichever part of the government controlled and tax subsidised agencies we choose, and if we wish to give google a lump of hard earned taxpayers cash just so we can put our gov't spin on a story that has the possibilty of causing some embarressment to our premiere and port drinking club, we shall bloody well do so!! long live the honest working man! theres enough of them to make up for us liars and cheats! yours, Tony xx

  12. Re:BBC integrity? WHHAAAAAA! by admbws · · Score: 5, Insightful
    BBC thinks palestinians who blow themselves (and innocent babies) are "freedom fighters".

    Erm, no. They call people who blow themselves up, "suicide bombers". They call the militants, "militants". In Iraq, they call the insurgents, "insurgents". Compare to the completely unbiased and independent American media, who refer to all of those under the collective term, "terrorists".

    It puts every fact - when issued by the Blair govt - in quotes, to make it look suspicious;

    Has it occured to you, that they might be using quotes because they are quoting someone?

    and if you look at their coverage of the Kelly-case, it is very disturbing to see how they selectively brought the facts, cautiously steering the public opinion.

    The coverage of the Dr. Kelly affair was incredibly poor. That's a large part of the Hutton Inquiry, right?

    However, I get the impression, sir, that you are simply part of the angry right complaining that the BBC is not biased to the right enough.
  13. Re:Not anymore. by JoeBuck · · Score: 4, Insightful

    Yes, the war hawks called the BBC biased because it did not slavishly repeat the Pentagon line at the height of the war, as Fox/Sky, CNN, and MSGOP did. They aired both pro- and antiwar views, and for those who cannot tolerate the latter, that made them biased.

  14. Re:Yes Timothy, its fair by MosesJones · · Score: 4, Insightful

    what was a difference of interpretation into worldwide controversy

    Err no, what was a complete and utter load of bollocks that was presented as a fact. The 45 minute claim was a single sourced piece of information about battlefield weapons that the UK goverment led people to believe refered to long-range weapons.

    It was pure and simple rubbish, if it had been in a company report then you'd be calling for them to be prosecuted for fraud.

    The initial fact is not in doubt. Iraq had _no_ WMD that could be ready in 45 mins, and had no long range capabilities.

    The BBC was not _wrong_ in its report.

    --
    An Eye for an Eye will make the whole world blind - Gandhi
  15. and, the problem is ? by sir_cello · · Score: 2, Insightful


    It's a free market: advertising space is available to anyone, whether they have vested interests or are for/against an issue. Equally, anyone can buy television or newspaper space to do the same thing.

    I don't see that there are any "rights" problems here ? If you had an opposing view, you too could have purchase keywords for the hutton case.

    Irrespective of who purchased those keywords, Google is always going to serve up pageranked results for "objective" results, or return collective links to press coverage from google news.

    If you have a problem, purchase keywords at other search engines. You can argue that Google has a dominant position and therefore subject to anti-trust concerns, but as it returns pageranked results, it's hard to see how this argument is sustainable.

  16. Re:Bastard by ZarkDav · · Score: 2, Insightful

    The BBC advertising budget is not at risk here. Google Adwords pricing lets you set a daily budget and a cost per click. I also bet Google would be able to detect an automated hitting on those links and prevent it.

  17. Hutton Inquiry website by lxdbxr · · Score: 2, Insightful
    A bit offtopic perhaps but I have been consistently impressed with the Hutton Inquiry use of the web and technology in general.

    I had a quick look at their server today (28th, when the report is due out) and response time was good - checking them with Netcraft it looks like they are running Apache (probably on Linux underneath - though Netcraft is not always reliable on this point in my experience), and recently changed over to Akamai presumably for edge caching - which would explain the good response time.

    Any Slashdotters involved with the technical side of the inquiry? I was really impressed by the evidence management system where everything submitted got scanned in and was available on screen to the witnesses and (mostly) on the website as well.

    --
    -- Nothing unusual happened today
  18. Re:BBC integrity? WHHAAAAAA! by aeryn_sunn · · Score: 2, Insightful

    Do you have any cites that support your accusations of the BBC?
    What information can you point to that the BBC is known to be utterly biased? socialist?
    Where is your direct proof that the BBC thinks that Palestinian suicide bombers are "freedom fighters"?
    Where is your proof that the BBC is an overfunded club of liars?

    You do not have any, that is why...you are only regurgitating other conservative pundits that also have no supporting proof of their rhetoric. Just like the one about NPR being some left wing biased news program.

  19. Re:BBC integrity? WHHAAAAAA! by Wyatt+Earp · · Score: 2, Insightful

    "How ironic that your sig contains a quote by Sherman, who did exactly that in his famous "march to the sea"."

    Ah, but he didn't. The popular understanding of Sherman's March to the Sea is that he raped and pillaged Georgia. He didn't. The Army attacked Confederate infrastructure while on the march, freed slaves and burned cotton and other goods the state depended on while knocking out communication (railroads and telegraph) while living off the land as they marched.

    The living off the land by foraging was a time-honored tradition for an army it's just been made controversal during the March to the Sea.