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Virtual Dummy To Try On Clothes

Roland Piquepaille writes "BBC News reports that Toshiba is working with a Japanese software company to create a 3-D fashion simulator that will allow virtual modelling and coordination of clothes, cosmetics and accessories in real time. This means that by as early as 2006, you will no longer have to contortion yourself in a minuscule fitting room. 'Video cameras snap the shopper, then clothes and accessories are selected and displayed immediately. The process of turning the images of the shopper into photo-realistic avatar -- or virtual representation -- happens in real-time.' This summary contains more details and references. It also contains images of a virtual model trying different clothes and accessories adapted to different backgrounds."

50 of 265 comments (clear)

  1. Oh, great. by RatBastard · · Score: 4, Funny

    Oh, great. A computer simulation of my big, fat butt. I am overcome with joy at the prospect.

    --
    Boobies never hurt anyone. - Sherry Glaser.
    1. Re:Oh, great. by Deraj+DeZine · · Score: 5, Insightful

      So what happens to these representations of people after they're done using the system? Does it remain there for others to laugh at (or do other, much less socially acceptable things with them)?

      --
      True story.
  2. Damn by Rosco+P.+Coltrane · · Score: 4, Funny

    This means that by as early as 2006, you will no longer have to contortion yourself in a minuscule fitting room.

    And there goes the hidden cam live internet feed porn business ...

    --
    "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
    1. Re:Damn by D-Cypell · · Score: 2, Funny
      I have a feeling that any article that contains the phrase...

      "The process of turning the images of the shopper into photo-realistic avatar -- or virtual representation -- happens in real-time."
      ...is not something that will be largely detrimental to the porn industry.
  3. They just don't get it by Capt'n+Hector · · Score: 5, Insightful

    People don't try on cloths to see what the cloths look like. They can do that by just looking at them. People try cloths on to see how they fit - ie, how big their boobs/asses look.

    --
    Quid festinatio swallonis est aetherfuga inonusti?
    Africus aut Europaeus?
    1. Re:They just don't get it by Kobal · · Score: 2, Insightful

      Unlike males, most women actually care about coordinating their clothes, with themselves but also with their hair style and make up. So this tool looks great for picking clothes to try. Much better than a paper catalog, even if the pictures are beautiful (actually, even more so, pictures of obnoxiously slim models are frustrating.)
      As for trying them, you're talking about a ritual that can't be pushed aside. Fit, yes, but that's also the only way of getting the feel of the clothes.

    2. Re:They just don't get it by RevRa · · Score: 4, Insightful

      Exactly. There is no way in hell that I'll ever trust a computer simulation or robot to tell me how clothes are either going to look on me or how they're going to fit.

      I can pick out something that'll coordinate and look great on a manequin, but it'll look like crap on me. I don't care if the manequin is my identical twin, it's still not the same.

      Years ago I was given a free program at a women's expo...something virtual makeover whatever. I could scan a photo of myself, and try all sorts of makeup on the photo. I played with it for about 15 minutes before I decided that there's no way they could simulate what the makeup was going to look like on MY skin, and un-installed the program.

      I'm pretty confident the dummy/model/whatever would turn out the same way. Interesting to try once or twice, but I'd never rely on it or use it for any "serious" clothing/accessory purchase.

      --
      - Kate
      "DNA is life. The rest is just translation."
    3. Re:They just don't get it by grosa · · Score: 2, Insightful

      People don't try on cloths to see what the cloths look like. They can do that by just looking at them. People try cloths on to see how they fit - ie, how big their boobs/asses look.

      ya, sure. but what about when you're shopping for your wife/gf and don't want to drag them along to see how clothes will fit her? wouldn't it be handy to just have a model of her body that you could take to a store with you?

      also, some people don't like trying on clothes that ten other sweaty people tried on before you.
      there's a reason most stores don't let you try on underwear.

    4. Re:They just don't get it by tommertron · · Score: 2, Insightful
      I'd never rely on it or use it for any "serious" clothing/accessory purchase.

      I don't think this will ever replace trying clothes on. But imagine going to the store and quickly cycling through pants/shirts... you give good ratings to the ones you think look good on you, then collect just clothes that you gave a good rating to.

      This seems a really efficient way of shopping, actually. Even if it's not a perfect match, you still get a general impression of what doesn't look good on you. Then you don't have to waste your time trying those on. Way more efficient than trying on all those clothes, isn't it? And as a vain nerd, I can appreciate that kind of efficiency.
      --
      Random rants about technology: http://technorants.blogspot.com
    5. Re:They just don't get it by RevRa · · Score: 5, Insightful

      But you don't understand. Women are not about efficiency. :-) Shopping is an experience that cannot and should not be "computerized".

      Now, if they had some sort of system where I could say, "Find me one just like this but in size 12." THAT would be nice. Greppable clothing racks would be neat, perhaps there's a non-evil use for RFID after all?

      --
      - Kate
      "DNA is life. The rest is just translation."
    6. Re:They just don't get it by mark-t · · Score: 2, Insightful

      There's more to how something fits than how it looks -- how it actually _feels_ to be wearing is something else to consider. Clothing may look just fine but still be damn uncomfortable. So how will looking at yourself in a computer screen convey this information?

  4. Hmm... by NanoGator · · Score: 4, Insightful

    Is my coffee defective, or is this concept just underwhelming?

    --
    "Derp de derp."
  5. Commercial Biasing? by slifox · · Score: 5, Insightful

    After these roll out, how long would it be until the software is modified to bias how you look?

    It could make you more "perfect," and you would buy that dress!

  6. Wrong choice of words by chill · · Score: 3, Funny

    I don't think they should have used "start with a naked model" and "seduce even men" in the same article. :-)

    --
    Learning HOW to think is more important than learning WHAT to think.
  7. The obvious joke by Sean80 · · Score: 3, Funny
    Of course, the obvious (perhaps completely unfunny) joke is what's the point of putting clothes on the dummy when you can, well, have her naked?

    I defy anybody to be able to make my clothes match up though, what with this being /. and all. We shall not be cool!

    1. Re:The obvious joke by JediTrainer · · Score: 2, Funny

      Of course, the obvious (perhaps completely unfunny) joke is what's the point of putting clothes on the dummy when you can, well, have her naked?

      Seeing as how the 'dummy' is you, that's just wrong. Unless you get off on seeing yourself naked. Whatever floats yer boat.

      --

      You can accomplish anything you set your mind to. The impossible just takes a little longer.
  8. 'Contortion' Yourself? by LordoftheFrings · · Score: 5, Funny
    you will no longer have to contortion yourself in a minuscule fitting room


    Gee, I hate when I have to contortion myself anywhere. To even have to contort myself, grammatically correctly no less, would be even more brutal.
  9. This is nothing new by El · · Score: 3, Funny

    My wife has been calling me a "virtual dummy" for years! Think I should apply for this job?

    --

    "Freedom means freedom for everybody" -- Dick Cheney

  10. Fitting rooms by nial-in-a-box · · Score: 2, Informative

    The problem with this is that fitting rooms are to see how the particular garment actually fits. It's one thing to see how it looks on you, but to figure out whether you need a medium or large, you need to try the clothes on.

    --
    I am feeling fat and sassy
  11. Shops altering your body to sell more? by aralin · · Score: 2, Insightful

    How long before large shopping chains will start to hack these programs to alter the shopper's virtual body to fit the clothes better, so they can make better sales?

    --
    If programs would be read like poetry, most programmers would be Vogons.
  12. That only solves some problems by dsplat · · Score: 4, Insightful

    First of all, the same size is never the same size is never the same size. If you really want to know whether the clothes fit, you have to put them on. A second, related point is whether the clothes are comfortable. No matter how good they look, in the end you need to wear them.

    --
    The net will not be what we demand, but what we make it. Build it well.
  13. Re: Cool, but... by Black+Parrot · · Score: 2, Funny


    > They need to finish perfecting the ones that take off their clothes FIRST.

    First karaoke, now this.

    --
    Sheesh, evil *and* a jerk. -- Jade
  14. How realistic is it ? by RebelWithoutAClue · · Score: 2, Funny
    Would it show cameltoes if you put on something too tight ?

    Can you put it in chains ?

    --
    "However beautiful the strategy, you should occasionally look at the results" - Winston Churchill
  15. By 2006?! by IthnkImParanoid · · Score: 4, Informative

    I take the summary (about to leave work, can't RTFA) to mean that "Toshiba and a Japanese software company" haven't started the project, much less come up with a working prototype. Since getting stores to buy and use (and therefore test) this sort of thing would take a couple years, I'll believe this isn't vaporware when it's in the first store.

    Maybe they're working on my flying car, too.

    --
    It's nothing but crumpled porno and Ayn Rand.
  16. Yeah right. by wideBlueSkies · · Score: 2, Insightful

    I don't see how you could buy clothing without trying it on.

    How many times have you run into clothes that are either mislabeled, or cut too small?

    I've learned the hard way that it's always better to spend the 10 minutes trying stuff on in the store, rather than spend an hour on a return trip.

    So I think this modelling scheme is useless. Unless of course that XL shirt is really an XL and not an L.

    Also, you need to experience how clothes feel. Do they look cool when you look in the mirror? Do they feel good on you? Does that sweater itch your arms? A model can't tell you this.

    I'm all for progress, but it has to be practical. Especially when it involves me spending money on something.

    wbs.

    You always need to try on clothes.

    --
    Huh?
    1. Re:Yeah right. by Dukael_Mikakis · · Score: 3, Informative

      I don't see how you could buy clothing without trying it on.

      I (and many other men, I'm assuming) do it all the time. We do the hold it up to our body thing (mentioned earlier), but frequently I'll just get my general size. Oh, I wear medium shirts so just buy medium shirts (especially if I stick with a certain brand). There's none of this garbage that women deal with where a size 1 at one place is a size 5 at another or whatever because pants are 33 inches in the waist and 34 inches long. Period.

      I think that the problem with this is that it might be exceedingly clever if it weren't in between markets. People who simply don't care (for argument, I'll just say "men") might use it and take a look, but they couldn't care less if a store didn't have the feature, because it's not too influential in their decision. Those who do care ("women") wouldn't be satisfied with this sort of technology (especially if it hasn't yet been proven) and would insist on trying the clothes on regardless, to ensure the colors look right "in this light" or some similar thing, to see how the clothes hang, how they move when she walks or whatever.

      It's like selling the hybrid manual/automatic gearshifts in cars (though I don't know if this has been at all successful). Those who hate having to worry about shifting would just as soon go with an automatic, and those who really enjoy the control and fun of driving a manual would probably prefer a manual (of course). So I don't know if it's a winning tactic trying to market to this middle, "grey" market where there might not actually be many people.

    2. Re:Yeah right. by wideBlueSkies · · Score: 2, Informative

      >>There's none of this garbage that women deal with where a size 1 at one place is a size 5 at another or whatever because pants are 33 inches in the waist and 34 inches long.

      Not always true. 36 waist isn't always 36. Sometimes it's 37, sometimes it's 34. Even length can vary.

      wbs.

      --
      Huh?
  17. Marketing Improvements by allrong · · Score: 4, Insightful

    How long before the representations are secretly tweaked (displaywaist = size 6) so that the shopper will "look good" in the clothes? And I can see the tie-ins with advertisers, with avatars saying things like:

    "Hi shopper, this is what you look like now, but here's what you would look like (shrinks waist) if you go the XXX diet!".

    Just wait until the kids start hacking it!

    --
    What is the inverse of the Matrix?
  18. Precedent by Snowspinner · · Score: 2, Interesting

    Interesting, though seemingly unremarkable - I believe Pixar already has a program whereby you can scan in a McCall's pattern, and it will sew the garment and fit it to one of their characters...

  19. I bet its based on.... by MajorDick · · Score: 2, Funny

    The Barbie dress up program.
    But who the hell can tell if something looks good on a screen ?

    There is a LOT more to looking good than just "the clothes" or the style of the clothes.

    Anyone who owns an Armani or HSM will attest to what I am talking about.

  20. People are just getting too lazy.... by ThomasFlip · · Score: 2, Insightful

    Because its really so hard to walk ten feet and try on new clothes. On another note when I try on clothes I like to see how they feel(ie too tight/loose), and I like to see what it looks like up close in a mirror, also what if the computer some how manipulated the clothes to make you look better than you really do look? Your probably just going to end up trying them on eventually anyways. And besides, is it really that difficult to visualize yourself with a shirt on ? I should hope not. This is a stupid idea and it will never work.

    --
    If the dollar is an "I owe you nothing", then the Euro is a "Who owes you nothing." - Doug Casey
  21. Nope by donutello · · Score: 4, Insightful

    I fully expect that most retailers would have a version of the software in which your big, fat butt doesn't look quite as big or fat in the clothes you're modeling. People want to buy clothes that make them look good and it is the job of the software to convince them that they look good in those clothes.

    --
    Mmmm.. Donuts
    1. Re:Nope by XorNand · · Score: 2, Interesting

      This is a game that designers have been playing for years. My mother was just bitching about it the other day. She just lost a bunch of weight and was trying on old clothes. She said her new clothes, now a size 10*, fit the exact same size has her clothes from 20 years ago that are a size 14*. I guess this was her current lunchroom banter at work that day.

      * Numbers used for illustrative purposes only. I have a better chance of winning a Nobel prize for discovering some break-through in econometics than I ever will of understanding womens' clothes.

      --
      Entrepreneur : (noun), French for "unemployed"
  22. Land's End by managerialslime · · Score: 4, Informative

    Land's End (www.landsend.com) has had a jr. version of this for a long time.

    The model shows how dumpy I really look, regardless of color or outfit. As a result of experiencing the preview, I haven't bought anything from them in a couple of years.

    So using this technology this company is going to sell more clothes why?

    --
    Live Long and Prosper - Thanks Leonard. You are missed.
  23. Land's End virtual model by PMcGovern · · Score: 5, Informative
    Land's End has offered virtual models for trying on clothes for a number of years.

    To see it in action, go to their site. and click on 'My Model' in the upper left corner.

  24. Well I assume it will be my online persona ... by Anonymous Coward · · Score: 5, Funny

    Which is a 16 year old cheerleader.

  25. Naked model by chunkwhite86 · · Score: 2, Funny

    Cool. Does this mean we will get to see naked photo-realistic avatars of all the other shoppers too??

    If so, I'm going to start taking my girlfriend underwear shopping more often ;-)

    --
    I'd rather be a conservative nutjob than a liberal with no nuts and no job.
  26. Beware the absent-minded response! by Black+Parrot · · Score: 2, Insightful


    > After these roll out, how long would it be until the software is modified to bias how you look?

    "Honey, do these pants make my ass look big?"

    "No darling, it's your ass that makes the pants look big."

    --
    Sheesh, evil *and* a jerk. -- Jade
  27. Cyber FX makes dressmaking dummies in 3D by Thagg · · Score: 4, Interesting

    There's a company in Burbank called CyberFX which has been doing 3D scanning for years using Cyberware scanners. They did all the obvious things with the technology -- reverse engineering, prototyping, sculpture scaling (they did the massive baseball glove a PacBell park), porno (scanning and sculpting rich guys' girlfriends), scanning actors for CG doubles in movies.

    What they really hit it big with, though, is dressmaking dummies. In the past, dummies were built by hand, and they were just not very good. They didn't match people very well, and each one was different. Now, (say) DKNY sends their size 4, 6, 8, 10 models to CyberFX, they get scanned, and perfect copies are sent to all the dressmaking facilities around the world. Actors have dummies made that match them perfectly, so wardrobe departments can make clothes that fit perfectly.

    Dick Cavdek, who runs the company, has come up with significant mechanical advances on dummies, too, so that they are sturdy, light, and can be broken down to be shipped easily.

    I went by there a few years ago, and was absolutely amazed by how one guy just revolutionized an industry.

    thad

    --
    I love Mondays. On a Monday, anything is possible.
  28. You try clothes on for comfort, not just for size. by Trogre · · Score: 3, Insightful

    'Video cameras snap the shopper, then clothes and accessories are selected and displayed immediately.

    And I suppose the virtual models tell you which bits chafe?

    --
    "Nine times out of ten, starting a fire is not the best way to solve the problem." - my wife
  29. Implementational Nudity by spoonboy42 · · Score: 4, Funny

    Reading the article, I notice that the digital model starts off nude, then has clothes rendered onto it. In order for these photorealistic images of a person in new clothes to be generated, it would seem that the software requires a nude scan of said person. Of course, the person could be scanned while clothed, but you'd really just be rendering new clothes on top of the old ones (which, in the software, would take on the rigidity of flesh). It might be possible to design an algorithm to "strip" the scans, but the accuracy would be limited by the varying bagginess of whatever the person is wearing.

    Naturally, privacy and convenience concerns arise when one is asked to submit to a nude, full-body digital scan in order to use the new fitting system. The store could keep scans on file, making this a one-time affair, but unless a secure crypto system (wherein only the customer possesses the key) is implemented, the potential for creepy abuse is enormous.

    One solution I can think of, however, is to do the scan in a private booth while the customer is only wearing underwear (most undergarments being tight-fitting enough as to not affect the image of the clothing being worn). This is still more convenient than going through a stack of clothes to try on, as the user needs only "change" once. The model for the system could be deleted after use, or the customer could elect to store it on a USB memory stick they bring with them, updating it only occasionally as their physical appearance changes significantly (it could even be stored centrally if a department store chain, or better yet a consortium of them, decides to implement a truly secure system).

    It's true that this system doesn't offer as good a "feel" for clothing as actually trying on outfits. For men or women on the go, however, it could drastically reduce time spent clothes shopping. Imagine browsing through the latest fashions at home, picking out a few you like, then heading to the Department store, where they have everything you picked out, in your size, ready for you to try on (and you'll still want to, if for no other reason than to gauge the comfort of the clothing and verify the program's accuracy). An hours-long shopping trip could be reduced to a managable 10-15 minutes.

    Of course, my wardrobe consists mostly of items from Goodwill or Thinkgeek, so this is of little utility to me. Nonetheless, it has some potential to make life a lot more convenient for my girlfriend, my sister, etc.

    --
    Anonymous Luddite: "What do you think of the dehumanizing effects of the Internet?"
    Andy Grove: "Not Much."
  30. By this logic, catalog shopping is out, too by spun · · Score: 4, Insightful

    Hey, it's better than looking at a picture in a catalog, and people have been buying clothes that way for years.

    --
    - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
  31. Its a bit old hat by Open+Council · · Score: 2, Funny

    back in 1970 i helped out with a somewhat similar project at the Royal College of Art in London (i was writing 3d mapping software at the time). Some lucky students got to digitise real-live naked girls.
    the 3d-figures were used in a program that "hung" student's dress designs on them .. the hardware wasn't fantastic but it did work.. but it was a great excuse to closely examine some very pretty girls' bodies

    --
    Paul
    www.opencouncil.org
    Open
  32. Actually JC-Penny had that first. by Shark · · Score: 2, Informative

    I worked for an hosting service and we hosted JC-Penny's version of tis. The virtual manequin, it was all 3D and everything, so I'm not too sure what's so inovative with this. You could set your manequin to match your shape (required some hard honesty, I'm sure) and put clothes on it to see how they fit. I wonder if they still do it, I know for sure that we aren't hosting that anymore.

    --
    Mind the frickin' laser...
  33. Another Dotcom Idea by angst_ridden_hipster · · Score: 4, Funny

    During the dotcom years, I remember meeting with a client who represented a company that was going to put 3d scanning stations in malls for this very purpose.

    "It's simple!" sez their Marketroid. "You go into the booth, strip, get a full body scan, and then we upload the 3d model to our Microsoft Passport(tm)-like service. Then, any participating online retailer will be able to recommend sizes, show you how you personally would look in any outfit, and do dynamic upselling by showing how much better the Gucci looks."

    They even had a plan to implement realtime draping/rendering software so you could get photo-realistic images of yourself in those clothes. They thought that boyfriends would finally be able to buy clothes for their girlfriends. They thought that geeks would start getting color coordination.

    My first thought was: how many people are going to let some bizarre company photograph them in their underwear (or less), just so that company could better market to them?

    My next thought was: nobody reads the disclaimer they sign. I'll set up booths in malls, and run a voyeur web site, and people will even pay to model!

    My next thought was: Jesus, I've gone as insane as these lunatics. I need a drink.

    Needless to say, they burned through a lot of money, and it never went anywhere. Some guys got some nice SGI hardware out of it for the software side. The "idea people" probably got nice fat salaries for a while, and then had to go back to selling life insurance or flipping burgers or something.

    Jesus, do I miss those days!

    --
    Eloi, Eloi, lema sabachtani?
    www.fogbound.net
  34. Something similar I saw just before graduation by isoteareth · · Score: 2, Informative

    I attended a presentation by a company trying to do something like this in Pittsburgh a few years back when I was hunting for a job. I'm pretty sure that company died soon after, but I can't recall their name...

    They were working on a mathematical system to model dropping cloth over a surface, so online stores could let people try clothes on 3d models with their dimensions. I thought it was an interesting idea, but decided that I didn't want to interview with them as I expected they wouldn't make it. I was just hoping the cloth modeling they developed would end up making it to video game development ;)

  35. Image over substance by ozbird · · Score: 5, Insightful

    I don't try on clothes to see how they look - I can see what hideously colours and styles they have just by looking at the rack. I try on clothes to find out how they feel - if it isn't comfortable, I ain't wearing it (even if my bum doesn't look fat...)

  36. Fashion Industry technology by solprovider · · Score: 2, Informative

    In early 2000, I consulted with a company that handles much of the B2B for the fashion industry. This functionality was discussed as part of a B2C add-on. They wanted it, and were trying to price it, but many factors made it difficult:

    1. The audience was mostly female. Most men would not bother with the system. And women were less likely to be buying on the web. So the ROI was difficult to justify. (This and some of the following include sexual stereotypes. There is a reason they are sterotypes.)

    2. Most women will lie about their body size. Could we automatically adjust the virtual bodies up one size? Yes, but that would upset the honest women. Would women be honest when their purchasing decisions depended on it? Since the system was not built, this was never answered.

    3. Would women even enter all the information needed? Height, weight, waist, inseam, bust, shoulders, arm length, neck width, circumference of biceps and thighs. Think of all the measurements that a tailor makes. Now expect women to enter all that for each website that uses the system, and update it when their shape changes. (Very few people are the same size in January after the holiday eating as they are in September after Summer's outdoor activities.)

    4. Would women be concerned that there is a complete record of how their body changes? My mentioning this was a little ahead of the times, as privacy concerns were not in your face then. But would you like a system that remembered every time you added a few pounds?

    5. The model would need to show how clothes drape over the body form. We would need incredible horsepower to run the system. We already knew all the details of the fabrics as part of the B2B system that helped designers choose appropriate fabrics for their creations. That part was just programming, but 3D modeling is CPU-intensive. (I recommended hiring some game-engine programmers to optimize the system.)

    6. How are the clothes shown? Do we offer choices for whether a blouse is tucked in, and how tightly? How many buttons are fastened? The width of a belt, and exactly where it is worn?

    7. Could we show several products at the same time? This one had us baffled, especially if we were to combine products from several companies. The company hoped to set up a single website that the branded websites would pass buyers. I do not know if the fashion companies would have done this. The largest companies have a complete line, so would prefer to buy the technology for their own website.

    ---
    The company sold software. I was recommending that the software be free, but that the company take a (very small) cut of each transaction. They were already discovering that people were using their free-but-limited version to not pay for the full-featured version, even if the customers had to type much of the information in the comments. The company asked me to make it impossible to use the free version for the main tasks that were in the full version. I recommended making the full version (their cash cow) free, but providing a central clearinghouse to handle the transactions. My recommendations were presented to the president of the company. The company was bought later that year and I have not heard from them since.

    I just looked up the company that bought them, and they have several press releases this month about winning new customers for their "product lifecycle" software, so they are still active as software sellers, but they do not own the B2B fashion market as I recommended.

    --
    I spend my life entertaining my brain.
  37. But Wont They Get Sued? by ONOIML8 · · Score: 2, Funny

    I smell a lawsuit comming on. As soon as SCO realizes these people are using virtual dummies....after all that would be a virtual Darl, right?

    --
    . Quit playing Monopoly with Bill. Switch to one of many non-Microsoft products today.
  38. Re:This already exists!!! by jpm242 · · Score: 3, Informative

    My Virtual Model Inc. has set the standard for online apparel shopping. Two core technologies - the My Virtual Model(TM) Dressing Room and My Virtual Model(TM) Fit - enable consumers to 'try on' clothes on the Internet. 2002 saw the introduction of a third product, My Virtual Model(TM) Imail. This innovative marketing tool offers a unique, fun and simple interactive My Virtual Model(TM) Dressing Room integrated in an e-mail.

    For merchants, deploying My Virtual Model(TM) technology improves bottom-line profitability by increasing revenues while cutting costs. Shoppers using My Virtual Model(TM) solutions spend more, buy more and return far fewer items - resulting directly in reduced shipping and handling costs.

    My Virtual Model Inc. was co-founded by Louise Guay, Ph.D., and Jean-Francois St-Arnaud. In 1990, the two entrepreneurs joined forces to build one of Canada's leading multimedia agencies, Public Technologies Multimedia Inc. (PTM). The first release of My Virtual Model(TM) technology in 1997 was a major breakthrough in online customer service. In 2000, PTM became My Virtual Model Inc., in recognition of the company's focus on the online apparel shopping market.

    --
    --- Worst tagline ever.