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What The Internet Isn't

looseBits writes "Doc Searls and David Weinberger, co-authors of The Cluetrain Manifesto, have put together a 10-part guide for how to stop mistaking the Internet for something it isn't. It contains some painfully obvious and often overlooked characteristics of the 'world of ends' we call the Internet."

26 of 485 comments (clear)

  1. for sale... by segment · · Score: 5, Funny
    You know I saw an advertisement for a computer for sale...

    For sale Dell Computer Pentium II with the Internet

    I was shocked... First thing I thought was where the hell can I fit the entire Internet on my machine.

    1. Re:for sale... by starm_ · · Score: 5, Insightful

      I think your teacher wasn't aiming on being literal when she said that. English contains ton's of utterances that don't mean exactly what they mean litterally. Like when you ask: "Can you pass me the salt?" you are not actually asking if the person is able to pass you the salt, you are expressing your will the the person will pass it to you. This is a field called pragmatics. You get angry way too easely

    2. Re:for sale... by MattyCobb · · Score: 5, Funny

      yes. after working in internet tech support for 6 months, and getting this answer WAY to often, I realized 90% of computer problems have nothing to do with the computer. 80% of them dont even have anything to do with a Microsoft product... they have to do with the users. sad, but true.

      my other favorites include

      "i am having a problem with my LSD" (they ment DSL... i hope. to which I always wanted to reply, call your dealer or OEM)

      what version of windows is on your computer? "windows XP millenium edition" or "windows PLUS"

      and my alltime favorite was an old lady from FL
      "it says intercource explorer has encoumbered an error..."
      wow, i know what she uses HER dsl for...

      --

      Matt
      You have 1 Moderator Point! Use it or lose it! Is that a threat? -vapid
    3. Re:for sale... by zcat_NZ · · Score: 5, Funny

      Personally, I'd assume they have some form of windows, so I'd instruct them through the process of identifying their windows version (right-click the "my computer" icon, select "properties" from the menu that comes up, etc..)

      Mac users usually know they have a Mac. Linux users usually already know that the problem is at your end, and what YOU need to do to fix it.

      --
      455fe10422ca29c4933f95052b792ab2
  2. hmmm by Anonymous Coward · · Score: 5, Funny

    "It contains some painfully obvious and often overlooked characteristics"

    Yes, we already know - porn...

  3. About a year ago... by DeHackEd · · Score: 5, Informative

    http://slashdot.org/article.pl?sid=03/03/07/153223 3

  4. Political, not descriptive by JonSari · · Score: 5, Insightful

    This describes what they want the Internet to be, not what it is or what it will be. The characteristics of the Internet they describe will change based on who uses it, as it molds itself to suit the people to use it as a TOOL.

    1. Re:Political, not descriptive by Anonymous Coward · · Score: 5, Interesting

      Its not incorrect as much as simplistic. The author refers to "the internet" like "the government". What is the government? Its not congress or the president or even the dmv. Thats "A government". "The government" is simply an agreement between 2 people. I agree to give up some of my freedoms and in return you give up some of yours (or none of yours depending on what type of government we are talking about). Now that does not describe in any way what "A government" is or how it works but it is the meaning of "the government". In the same way "The internet" is just an agreement between two people where one agrees to send data to the other. This doesnt tell you what "an internet" does or how it works or what yopu can do with it but it is still accurate.
      "But wait!" you say.
      "What do you mean AN internet? Isnt there only one internet?"

      No there are many internets just like there are many governments. A LAN is a type of internet. It simply uses a different agreement just like in China you give up different rights then you do in the US.

    2. Re:Political, not descriptive by starm_ · · Score: 5, Interesting

      I don't agree. The internet is well defined in what is called the "internet protocol". And this protocol is just an agreement on a way to communicate. It is not like a government. It isn't more than that. People use it for lots of things and different kinds of communications but that doesn't make more than an agreement.
      A government is much more than a simple agreement. It is define by more that one simple protocol. That people use the phone to talk about a lot of things does that mean the phone is more than a way to talk to each other?

      A LAN is not a type of internet. It can use a subset of the internet protocol, but to be an internet, you have to connect multiple LANs trough gateways.

      And usually when people refer to the internet, they mean the main one that most people connect to.

    3. Re:Political, not descriptive by AeroIllini · · Score: 5, Insightful

      You didn't pay much attention in your high school government class, did you? Or maybe you were too involved in the details of the government to see the bigger picture.

      There is nothing more to the constitution than "I will give up some of my freedoms and in return you will give up some of yours." The whole document, from Preamble to Amendment XXVII, is simply working out how the citizens, state governments, and federal government will divy up the available freedoms. That's it. That's the whole document. The minutae, the paragraphs of information, are just working out *how* those rights get split up. Just like the minutae of IP (packet sizes, routing, port numbers, backbone wiring) is just working out *how* the packets get from A to B. The citizens say, "We will give up our right to make laws directly, and in return the two governments give up the right to hold office longer than we want them to." The state government says, "I will give up my right to have my own army, and in return, the federal government will give up its right to not defend me." And so on. Anything else that's involved (such as the laws themselves, or the governmental departments, or the government-sponsored programs) is just building upon that one foundation. Everything goes back to the constitution, and anything that doesn't agree with it gets rewritten or thrown out by the Supreme Court. Just like additional protocols, like email, news, HTTP, UDP, and LAN are built upon the IP foundation to create a working system.

      Take a step back and look at it as a big picture. We agreed to form a bunch of states. We agreed to combine those states into a federation called The United States. We agreed on a single currency for all the states. We agreed on a method for choosing our leaders. What happens if members of the system don't agree to the above? In small cases, the members are taken out of the system (prison). In more extreme cases, the whole system collapses into civil war (for reference, see 1861-1865). What happens when a computer doesn't agree to the IP, and refuses a packet? That computer is taken out of the system. In more extreme cases, many computers refuse packets, and the system falls apart. The bit doesn't get from A to B, and the internet is down.

      The whole point of the article is the big picture. It doesn't matter what we call the internet. It's just a big system, and the authors of the article are simply defining what that system is, since most of the commercial sector seems to have lost track.

      Oh, and Internet2 is not a seperate internet. It's a consortium of people working out new systems for the internet. Read the FAQ.

      --
      For security, the MD5 hash of this message and sig is 09f911029d74e35bd84156c5635688c0.
  5. FreeNET by ikewillis · · Score: 5, Informative
    "The Internet interprets censorship as damage and routes around it," John Gilmore famously said.

    Indeed, and this is exactly what FreeNet is designed to do:

    http://freenet.sourceforge.net/

    Perhaps the fear of every government everywhere, FreeNet allows for secure and anonymous communication.

  6. Let's all sing, digitally by writertype · · Score: 5, Funny

    OK, everyone hold hands. Yes, that means you, 63.47.108.33. Connect to 23.126.156.3. Good. Now, let's all sing/IM/VOIP call/FTP/HTTP:

    We are the world
    We are the Internet
    We are the ones who make a better place
    We are the bloggers.

    (Take it away, Bob Metcalfe!)
    It's a choice we're making,
    We're changing our own lives...

  7. This quote says it all about politics and tech by Ender77 · · Score: 5, Informative

    "The first correlation is with the unbalance between technological acceleration and political retrogression, which has proceeded earth-wide at ever widening danger levels since 1914 and especially since 1964. The breaking apart is fundamentally the schizoid and schismatic mental fugue of lawyer-politicians attempting to administrate a worldwide technology whose mechanisms they lack the education to comprehend and whose gestalt trend they frustrate by breaking apart into obsolete Renaissance nation-states." - The Illuminatus! Trilogy

  8. Re:opinions versus facts... by Anonymous Coward · · Score: 5, Insightful

    That's an opinion. Considering more and more people are logging on, and I just read an article about older people turning to the Internet, consider the following... Just because to the author, the Internet, and using it is easy, does not mean it is not complicated for a new user

    They don't mean the protocols or the software, or anything like what you're suggesting. They are simply saying that the internet is something that carries information from one point to another. That's pretty simple.

    No people are stupid. Personally (this is my opinion) I believe the next generation is going to be hellishly smarter than the one I grew up (growing up) with (in). Where else can you learn so many things from without leaving your home. Encyclopedia? They're limited.

    Well, if by "smart" you mean "tech savvy" I might agree with you. People are still as dumb as always when you get down to it. But, again, you're missing the point, because the internet has data available (much of it false or incomplete, I might add), that doesn't refute their claim that the internet is stupid. A library is stupid, yet it is full of information.

    There is no true 'value' per se as one cannot grasp anything physical. But where else can you find mega bargains, mega information...

    They mean, the internet is just a mechanism for transferring information. Trying to layer something else on top of it, like "pay per view" or "content protection", runs counter to the basic principle of transferring information.

    Finding "mega bargains" is in fact a transfer of information, which is what the internet is all about. Charging you $1.50 for that information? No, that's not what the internet is about.

    Here's a thought experiment for the MegaCorps: what if it is simply not possible to make profit on the internet?

  9. Adding value can be a good thing... by pdaoust007 · · Score: 5, Insightful

    "Adding value to the Internet lowers its value

    Sounds screwy, but it's true. If you optimize a network for one type of application, you de-optimize it for others. For example, if you let the network give priority to voice or video data on the grounds that they need to arrive faster, you are telling other applications that they will have to wait. And as soon as you do that, you have turned the Net from something simple for everybody into something complicated for just one purpose. It isn't the Internet anymore."


    The way I see this, prioritizing packets also ensures that a minority of users can't abuse the network ressources the everybody else want to use.

    Right in my home network I had to prioritze RTP packets (VoIP) so that other people in the house couldn't screw up my phone conversations when saturating my uplink or downlink. The same can be true on a national backbone, especially in failure conditions where you will get links that saturate.

    We can't stop the Internet from evolving either, it has probably turned out to be very different than what it's creators had envisioned...

  10. Obligatory Simpsons Quote by Raynach · · Score: 5, Funny

    Homer: Ahh, so the internet is on computers now...

    --
    - A
  11. Where is the Internet? by DonGar · · Score: 5, Insightful

    I worked for the computing center when I was in college. When the school was first being connected to the internet, and many people were having their desktops networked for the first time, one of the really common questions from non-technical types was "Where is the Internet?"

    A careful summary of world wide networking (this was before web browsers) would be met with a blank stare and "Yes, but where is it?"

    We finally decided to tell them it was at a secret location in a closet in Idaho. This seemed to make people feel better.

    I never really understood why the most confusing thing was.... "Where is it?"

    These people had already learned how to use their email programs and 3270 emulator (virtual mainframe terminal) with no problem.

    Thinking back on this.... it makes more sense that AOL had so much success. If AOL was installed you could tell the user that the internet in that little friendly icon right there on the desktop.

    --
    plus-good, double-plus-good
    1. Re:Where is the Internet? by Anonymous Coward · · Score: 5, Funny

      Funny, I live in Idaho. I even have a closet. There is web server in said closet. I am the internet.

    2. Re:Where is the Internet? by Saeger · · Score: 5, Insightful
      "Where is the Internet?"

      Instead of being a condescending ass, why don't you just use the simple telephone system analogy? Once you've done that almost everyone will understand that the net isn't a thing in a central location, but a global network that computers plug into like their telephones plug into the telephone system. If an idiot follows up by asking, "but... where is the phone system?", THEN you can tell them it's in Idaho. :)

      --

      --
      Power to the Peaceful
    3. Re:Where is the Internet? by Anonymous Coward · · Score: 5, Funny
      Instead of being a condescending ass, why don't you just use the simple telephone system analogy?


      But then you have to describe the telephone system and that's tough, even for someone like Einstein. Look.

      "You see, wire telegraph is a kind of a very, very long cat. You pull his tail in New York and his head is meowing in Los Angeles. Do you understand this? And radio operates exactly the same way: you send signals here, they receive them there. The only difference is that there is no cat."
  12. Content is not free. by dnahelix · · Score: 5, Insightful

    Perhaps companies that think they can force us to listen to their messages -- their banners, their interruptive graphic crawls over the pages we're trying to read -- will realize that our ability to flit from site to site is built into the Web's architecture. They might as well just put up banners that say "Hi! We don't understand the Internet. Oh, and, by the way, we hate you."

    I'm no fan of popups or banner-ads, but if that pays for content
    that I otherwise would not be seeing, then so be it. I think
    commercials have made for a rather successful business model
    for television, which is as pervasive as ever, even after more
    than 50 years.

    I also think the slew of dot-bombs from the past few years
    proves that you can't give away something for free forever.
    I would much rather put up with ads than have to open an
    account with every website that provides quality content.
    (subjective, I know)

    I use the internet very very frequently to find information that
    I need. Outside of my monthly charge for internet access, this
    information is all free. It's free to me for one reason alone:
    Internet Advertising.

    The only thing people seem to be giving away for free on the
    internet is their opinions, which I'm up to my neck in!

    --
    Slashdot Eds Link Anonymous Posts With Logged Posts
    They Are Vermin Feeding On Each Other's Feces.
    I Hate \.
  13. Simple stuff, but right on the money by big-magic · · Score: 5, Interesting

    These 10 points may sound obvious to the slashdot crowd, but to many people they are not. Unfortunately, the content owners are trying their best to turn the Internet into another channel on your television set. And the national governments do not have a reason to prevent it. And since many people are blissful in their ignorance of this issue, they will not even complain if the underlying freedom of the Internet is slowly taken away.

    The part about the Internet "routing around damage" is an important feature that will be central to the battle over the future of the Net. It has taken the content owners and the government awhile to realize this property of the Net. That's the reason for the increased push for DRM and tightening copyright laws. I believe it is also the reason for the increased push for governments to directly "govern" the Internet. The fact is that the Internet makes many governments uneasy. It's a very large, uncontrolled system.

    But the most important thing for us to fight to protect is the end to end connectivity. As long as I can connect to the person to which I want to communicate without going through an "approved" centralized server, the basic features of the Net will stay intact. It will be hard for the government to change this without completely destroying the value of the Internet. But I don't think that will prevent them from trying.

    My prediction is that we will see increasing talk about changing the Internet to "protect the children" and "stop the terrorist from using the Net" as entry points for stricter authentication, auditing, and control, as well as increased centralization of the structure of the Internet. As much as I hate the thought, I think it's inevitable. Now that I've depressed myself, I'll take off my tin foiled hat.

  14. so, in other words.... by Stormie · · Score: 5, Interesting

    I do take issue with that particular writeup, although it is true in many senses.

    Today, many so-called internet users have their access mediated by firewalls and NAT. This reduces the set of internet services available to them.

    (I'd even say, as a slight exaggeration, that their ISPs had engaged in false advertising by calling it "Internet Access")

    By the original definition of the internet, anyone with access (control of one host) could send packets to any address:port combination, and open any port to inbound connections.

    This means that everyone with internet access should be able to run an HTTP, FTP, or UT server. But many people are prevented by their ISP's routing policies.

    Firewalls and NATs supposedly "add value" to the internet by making it safer for some users. But it's not made a lot safer (worms get through even today), and it has "lowered value", because creating new applications is more difficult. For example, today there is a movement towards SOAP; XML-RPC. Unfortunately, one of the motivations to promote it is to allow arbitrary, application-specific traffic to travel over port 80. To work around firewalls which only permit HTTP, we're starting to see a legitimization of tunneling commands over HTTP.

    (I'm not saying that was the original goal of SOAP- but sneaking around firewalls is one reason that some developers are eager to try it)

    So there's an example of why "adding value to the Internet" is generally bad.

    However, there are cases where it may be good. We all know that IPv6 will be a postive (someday). Multicast extensions to the internet were developed well after it was first created, and are generally accepted as a good thing, although their deployment so far is well short of universal. Multicasting is a superset of existing internet functionality (assigning a single packet to be destined to multiple recipients).

    Multicasting may turn out to have downsides, depending on how it's implemented (and I haven't followed development closely enough to be sure what the direction is). If it creates an unfair environment, where large corporations (CBS, MTV, RIAA) can create multicast streams, but individual users cannot, then it will cement inequality and make internet use move closer to resembling traditional television viewing. I feel justified in hoping this won't happen, however.

    And QoS (quality of service) is a debatable issue, not a flat-out bad one like the article suggests. IP, the existing internet protocol (not to be confused with Intellectual Property), makes no guarantee that packets will arrive quickly or in order. It doesn't state that packets will travel at the same speed as each other. It doesn't even state that a packet which is sent will ever arrive, only that the network make a "best effort" at getting it through someday.

    Since IP makes no guarantees of transmission speed, adding an optional mechanism to request QoS efforts won't break the existing protocol definitions. Yes, it may disturb some people to consider that internet packets, which used to be fair and unbiased, may someday have preference given to them based on the sender's bank account- but look at the alternative:

    • Today, internet access is filtered by bank account- if your wealth is too low, you can't use the internet at all. Allowing some packets to be more expensive to send allows the rich to subsidize the poor, who might be able to afford some access instead of none.
    • Today, deploying applications like voice, moving video, and arcade games over the internet is difficult, because your packets have latency and jitter. That's because they are competing will all kinds of email, IM, HTTP, FTP, and NTTP protocols as they move accross the network. To make low-latency interaction work better, we can either invest a lot to make the entire internet super-fast, or invest a little to recognize which packets need high speed, and bump them ahead of the lines.
    • Someday, your ISP w
  15. Re:Ironic? by pla · · Score: 5, Insightful

    I find it ironic that the "Choose a style" menu at the top-right doesn't work in Safari, but works fine in Mac IE, despite the fact that: "We don't have to worry that its basic functions are only going to work with Microsoft's, Apple's or AOL's "platform""

    Go to a command prompt.

    Type "ping 66.35.250.151" (slashdot, as of an nslookup just a few seconds ago). Do you get a response?

    Congratulations, the internet works for you, regardless of platform.


    The internet does not give a damn if your favorite web-browser style works or not. It doesn't care if you use a broken MS Samba implementation. It doesn't care if AIM works with MSIM. It doesn't care if you can't make a passive connection to an FTP site through your firewall (although that does actually get a lot closer to the nature of the internet than the previous examples).

    It doesn't care if you live in China and research Falun Gong, whatever the hell that means (they certainly make a big fuss about it, though). It doesn't care if you look at kiddie porn. It doesn't care if you troll slashdot (no, I don't mean this as a troll, just giving an example).

    The Internet routes packets from point A to point B. Nothing more, nothing less.

  16. IMHO by mog007 · · Score: 5, Funny

    The internet isn't a lot of things, so I purpose that we improve it.

    Let's make a website where people can gather together, and quote (or misquote) various famous television shows. Such as The Simpsons, or South Park.

    We can also allow a certain sense of humor, and we'll offer news along with the humor. Everything will center around a penguin that has more power than the richest person on the planet.

    What? Slashdot.org, huh? Well, I for one welcome our new slashdot overlords.

  17. Much Ado about Nothing by NixLuver · · Score: 5, Interesting
    Lots of cantankerous responses to the article, claiming variously that it's wrong, wishful thinking, whatever...

    The problem with the Internet as an advertising medium is that it works backwards from the mass media. We're used to having ads thrown in our face, and that's the only paradigm that MegaCorps are capable of dealing with right now. Fortunately, there are many tech savvy thinking individuals who are more than happy to build ad blocking infrastructures that render bulk advertising moot.

    Right now an internet presence is not necessarily a profit center, but a lack of one can certainly cost you money - more and more middle class (and up) people are turning to the internet first for information about what product they will buy or service they will use.

    In the end, the internet presents the nightmare of true value comparison; the advertising that it's ideal for is comparison research; backwards from the current model which resembles a firehose, this becomes "on demand" advertising.

    I research nearly every major purchase on the internet prior to spending money. It has saved me a lot of money, in the long run; whatever product I am considering, I can usually find posts somewhere on the web from someone who has one, and is either really happy, or really unhappy about that fact.

    Someone mentioned QOS and bandwidth hogs vs backbone bandwidth - network bandwidth will increase until there are essentially no bottlenecks. It's a fact. Eventually, our network connection will exceed our local bus speed now. QOS is a stopgap measure to shoehorn technologies onto the 'Net before it's grown to accomodate them.