RFID Tags For The Rich

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Posted by michael on Thursday February 12, 2004 @06:03AM from the tag-them-all dept.

Greedo writes "While reading this piece about designing 'experiences' in the Globe and Mail, I came across this interesting tidbit: If you're a frequent Prada shopper (and who on /. isn't?), the loyalty card in your wallet or purse contains a RFID tag that announces your arrival in the store. When you encounter a saleswoman, her handheld computer brings up your tastes, buying history, vital statistics and personalized suggestions from in-stock and coming inventory; the handhelds also place orders and book change rooms. Every item for sale bears an RFID tag. The RFID tags are courtesy of IDEO, and their website has a nice write-up of all the RFID-powered stuff at Prada, including the changeroom! I'm guessing this isn't coming to Wal*Mart's changerooms when they implement RFID. (Another write-up can be found here.)"

9 of 399 comments (clear)

NO WAY by Anonymous Coward · 2004-02-12 06:09 · Score: 5, Funny

My login name for Amazon.com does the same thing when I walk through the door of their e-Store. GOD HELP US ALL THEY ARE AFTER US!!!11!
And the thing about Prada that is most positive... by Futaba-chan · 2004-02-12 06:13 · Score: 5, Funny

...are our changing rooms. These wonderful rooms do not have doors which automatically lock behind you, and the temperature inside does not increase whatsoever.
Just listen to this other real human being who have successfully shopped for an article of clothing at Prada:
"I enjoyed my experience at Prada, and especially the changing rooms. When I had completed my trying on of an article of clothing, I was free to leave, uncooked and totally alive. It is a good store."
So take it from me, Zalgon-23-Prada: our changing rooms are the best! In fact, you should go in them even if you have no intention of trying on any articles of human clothing. I should know, as I am a human being just like yourself.
Clippy in the dressing room... by Black+Parrot · 2004-02-12 06:14 · Score: 5, Funny

"I see you're trying to put your trousers on two legs at a time."

--
Sheesh, evil *and* a jerk. -- Jade
Good afternoon by ekephart · 2004-02-12 06:14 · Score: 5, Funny

and welcome to WalMart. My name is Cletis and I will be your personal saleman. Your most recent purchases include one Remington Bolt Action 700 CDL, two First Response Pregnancy Tests, and a case of motor oil. [Click, click, click] Can I interest you in a 1 Gallon Jar of Pickles?

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sig
How do they do it? by Kohath · 2004-02-12 06:19 · Score: 5, Funny

How can Prada afford all this technology and still only charge $1000.00 for a handbag?
Re:Tag the rich by Boing · 2004-02-12 06:24 · Score: 5, Funny

Tag the rich

Why not? We already monitor their breeding habits (Paris Hilton, Pam Anderson, etc.) It's purely for scientific purposes, I assure you.
... Exposure by Kyont · 2004-02-12 06:29 · Score: 5, Funny

From the article, the changing rooms are made of clear glass that goes opaque when you and your RFID tag enter. "Once inside, the customer can switch the doors back to transparent at the touch of a switch, exposing themselves to onlookers waiting outside the room."

Are you thinking what I'm thinking?

--
You shall see a cow on the roof of a cotton house.
1. Re:... Exposure by happyfrogcow · 2004-02-12 06:39 · Score: 5, Funny
  
  From the article, the changing rooms are made of clear glass that goes opaque when you and your RFID tag enter. "Once inside, the customer can switch the doors back to transparent at the touch of a switch, exposing themselves to onlookers waiting outside the room."
  
  Are you thinking what I'm thinking?
  
  I think so Brain, but why would gerbils need RFID tags?
Tagging the rich by br3itain · 2004-02-12 06:42 · Score: 5, Funny

Why can't we just tag rich people the old fashioned way, by knocking them out with tranquilizer darts and stapling plastic bracelets around their ankles while they're asleep? It works pretty well with grizzlies...