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RFID Tags For The Rich

Greedo writes "While reading this piece about designing 'experiences' in the Globe and Mail, I came across this interesting tidbit: If you're a frequent Prada shopper (and who on /. isn't?), the loyalty card in your wallet or purse contains a RFID tag that announces your arrival in the store. When you encounter a saleswoman, her handheld computer brings up your tastes, buying history, vital statistics and personalized suggestions from in-stock and coming inventory; the handhelds also place orders and book change rooms. Every item for sale bears an RFID tag. The RFID tags are courtesy of IDEO, and their website has a nice write-up of all the RFID-powered stuff at Prada, including the changeroom! I'm guessing this isn't coming to Wal*Mart's changerooms when they implement RFID. (Another write-up can be found here.)"

1 of 399 comments (clear)

  1. Re:Good afternoon by fltsimbuff · · Score: 0, Redundant

    How about this one?

    "Welcome to Walmart, my name is Larry. You're most recent purchases include:

    The XFiles, Seasons 1-8 on DVD
    The book "Big Brother: The truth about RFID."
    2 Rolls of tin foil.
    A Plaid hunting vest.
    A .44 Magnum
    2 150 round boxes of ammo.

    [Click, Click, Click, CLICK, BANG, BANG, BANG, BANG, BANG, THUD, *Crazed ranting*]...