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RFID Tags For The Rich
Greedo writes "While reading this piece about designing 'experiences' in the Globe and Mail, I came across this interesting tidbit: If you're a frequent Prada shopper (and who on /. isn't?), the loyalty card in your wallet or purse contains a RFID tag that announces your arrival in the store. When you encounter a saleswoman, her handheld computer brings up your tastes, buying history, vital statistics and personalized suggestions from in-stock and coming inventory; the handhelds also place orders and book change rooms. Every item for sale bears an RFID tag. The RFID tags are courtesy of IDEO, and their website has a nice write-up of all the RFID-powered stuff at Prada, including the changeroom! I'm guessing this isn't coming to Wal*Mart's changerooms when they implement RFID. (Another write-up can be found here.)"
The bigger the cushion, the sweeter the pushin'
That's what I said
The looser the waistband, the deeper the quicksand
Or so I have read
My baby fits me like a flesh tuxedo
I'd like to sink her with my pink torpedo
Big bottom, big bottom
Talk about bum cakes, my girl's got 'em
Big bottom drive me out of my mind
How could I leave this behind?
I met her on Monday, twas my lucky bun day
You know what I mean
I love her each weekday, each velvety cheek day
You know what I mean
My love gun's loaded and she's in my sights
Big game is waiting there inside her tights, yeah
Big bottom, big bottom
Talk about mud flaps, my girl's got 'em
Big bottom drive me out of my mind
How could I leave this behind?
--------
Elmond, 45, delivers boxes to old women in Seattle.
Winona Ryder's Lawyer: Your honor, my client wasn't stealing, she just thought stores worked that way.
My login name for Amazon.com does the same thing when I walk through the door of their e-Store. GOD HELP US ALL THEY ARE AFTER US!!!11!
1. Tag the rich
2. Track their locations
3. Take incriminating paparazzi pictures
4. ????
5. Profit!
John.
If I only had the money, I would complaint about privacy violation at my local friendly Prada boutique.
And at Barney's, they just knock you over, slip a collar around your neck, pick you up and let you continue shopping. No "Excuse me, it's store policy" or anything.
When I buy pants from Target I get to simply tap on a small device outside the changing rooms which, upon generating a small noise, identifies me to the salespeople as needing access. They then use one of their access control devices to allow me to gain access to the room.
Don't even get me started on the 'pants restraining device' that wraps around my waist.
I'm reminded of the scene in Simple Life where prada shopper Paris Hilton proclaims, "Walmart? Do they sell walls there?"
mp3's are only for those with bad memories
Screw that, I want to get someone rich's RFID - so that way they'll treat me like royalty when I walk in! That would be way cool. I don't want to block it, I want to use it for personal gain!
changing room: I'm sorry m'am, but we have you at a size 10, but you have 5 items that are a size 5, you are either trying to steal these items are you are about to ruin these items by trying them on.
customer: open the changing room doors please
changing room: I'm sorry, I can't do that
Just listen to this other real human being who have successfully shopped for an article of clothing at Prada:
"I enjoyed my experience at Prada, and especially the changing rooms. When I had completed my trying on of an article of clothing, I was free to leave, uncooked and totally alive. It is a good store."
So take it from me, Zalgon-23-Prada: our changing rooms are the best! In fact, you should go in them even if you have no intention of trying on any articles of human clothing. I should know, as I am a human being just like yourself.
"I see you're trying to put your trousers on two legs at a time."
Sheesh, evil *and* a jerk. -- Jade
and welcome to WalMart. My name is Cletis and I will be your personal saleman. Your most recent purchases include one Remington Bolt Action 700 CDL, two First Response Pregnancy Tests, and a case of motor oil. [Click, click, click] Can I interest you in a 1 Gallon Jar of Pickles?
sig
>>The dressing rooms also contain a video-based "Magic Mirror" which allows a customer to see an image of their back. The video-feed is also forwarded to Prada's central data bank, where it is stored for future sale to various tabloids.
Ought to get some cute replies from anyone behind the counter then... "Oh hey mister Baggins... Just wondering though, you might be interested in a nuclear warhead, Thunderbird 1 and screwing my sist- ..."
Hate me!
...wrapping all my credit cards in aluminum foil.
Well, of course, the major difference, besides the insane pervasiveness that has in the movie (that may only be a matter of time, of course) is that this device is a card, that you optain or carry as you please. In MR, they scan your freakin' eyes, man! When you wake up in the morning, it's not like you're gonna say, "Well, I don't think I want to bring my eyeballs with me today, I'll just leave them here on the nightstand."
Argh. Now I made it more creepy.
How can Prada afford all this technology and still only charge $1000.00 for a handbag?
shopper: I'll take this in a size four!
salesgirl: she's at least a ten Of course, madame. discreetly removes size label. Here you go. Size four!
Same principle with shoes.
People say I'm crazy, I got diamonds on the soles of my shoes...
I think of Wired as a luxury item full of genetically modified writers.
Which reminds me.. ..maybe we can put an RFID tag on Spielberg and make sure he never goes near another movie camera again?
Finally an RFID implementation that would truly benefit mankind.
I can see/hear it now. You walk in the store and this kind of thing happens:
"Hello, Mr. Jackson. How do you like that pair of cotton boys underwear you bought last week?"
or
"Hello, Mr. Clinton. Are you back for another blue dress?"
or
"Hi, Mr. Timberlake. Looking for another one of those fabulous snap-apart bustiers?"
I don't think this idea will last very long..
Geoffeg
From the article, the changing rooms are made of clear glass that goes opaque when you and your RFID tag enter. "Once inside, the customer can switch the doors back to transparent at the touch of a switch, exposing themselves to onlookers waiting outside the room."
Are you thinking what I'm thinking?
You shall see a cow on the roof of a cotton house.
-objects in mirror are less attractive than they appear-
-John Fenley
Why can't we just tag rich people the old fashioned way, by knocking them out with tranquilizer darts and stapling plastic bracelets around their ankles while they're asleep? It works pretty well with grizzlies...
Ye know not the power of small-town gossip.
I mean, Jesus Christ, what does a man need with two pairs of pants?!!! Idiotic decadence, I tells ya! I can see why you might also need a pair of shorts too, but this is outrageous!
the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff
They book change rooms? What are people doing in there? Having high tea? Holding a seance? Reading SCO legal documants?
I had my birthday party in a Prada changing room, you insensitive clod!
Where does the school board find them and why do they keep sending them to ME?
1. Steal RFID database, buy scanner.
2. Park van in front of exclusive boutique.
3. Wait for mark with lots of money, then snatch them.
4. ??????? (demand ransom, or make Paris Hilton video)
5. Profit!
I liked the part about how the "customer can switch the doors back to transparent at the touch of a switch, exposing themselves to onlookers waiting outside the room."
They'll eventually have androids to do that. C3PO was amusing in the SW movies, but I bet he would get annoying fast.
I think it's great that a mugging strategy got modded interesting on /.
News for Thugs. Stuff that matters.
Considering Bananna Republic*(maybe only for petites, I'll have to check) and Land's End*(I think) have free return shipping back, its a no brainer.
I don't go to malls; the clothes come to me. Thanks Internet!
Whats scary is that J.Crew not only sent my wife a thank you letter for being a valued customer, but Bananna Republic online sent her a Christmas gift. Me thinks its time to hide those credit cards...
In the future, I would want to not be isolated from my friends in the Space Station.
Just be careful who you steal it from. If you happen to get Winona Ryder's ID, the treatment you get is not quite the same. You walk in and all of the sudden the security gaurds pay you more attention than the sales people. :)
and take it from there, even if it's his first day on the job.
Clerk reads screen, looks up to see two people walking in the door, a man and a woman. Clerk walks over to man and says "Good to see you again Mr. Jones!"
Girl says "Mr. Jones is my Dad and he gave me his card, this is just the guy I'm banging to piss him off. Now bring me your most expensive purse!"
It's still better for the clerk to know the customer personally, but yeah, this system is probably a good thing.
you're all figments of my deranged imagination
Gap already knows I like scantily clad saleswomen .... it's why they won't allow me in the store anymore. :(
you're all figments of my deranged imagination
Nobody can pronounce my name on the first try without being born to it. The poor clerks at Safeway have enough to do without trying to learn how! Maybe Prada had better put a phonetic spelling in their records.
This could be really fun at a snob shop like Prada. I now nobody here has signed their loyalty cards as "Frodo Bigbutt," "Billy Bob Gates," or anything like that. let's see the Pradadroid say that out loud! Or would they have the nerve to call BS?
It would be nice to be rich and have absolutely no shame.
Why do I have this? I don't smoke.
I'm guessing this isn't coming to Wal*Mart's changerooms when they implement RFID.
Wal*Mart has changing rooms!? Wow that could have saved me indecent exposure charge from the San Ramon County Police! Now you tell me! : P
-Jason
Due to price tags that automatically go up in proportion to the amount of your available credit....
You're asking US? I shop at Walmart for clothes so I can afford to buy a $3000 PowerMac in the summer.
META content="Microsoft FrontPage 4.0" name=GENERATOR
Bad analogy, sort of, eh. If you speak a native language, you can tell aboot from where a speaker originates.
You're Canadian?
http://jesus.everdense.com/