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Electronic Arts' Domination Of The Market - Bad?

Will writes "A recent article at Gamemethod makes claims about how big companies can squash the little guy, and good gaming along with it: 'With almost 600 million dollars in sales in 2003(not including December), and 20% of the entire market, Electronic Arts is a developing and publishing powerhouse... Why should you be worried that EA rules the American gaming market and dominates sales? Well, if EA becomes too large of a force in the industry, it has some potentially damaging side effects that will hurt us, the consumers.'" It goes on to specify that "competition breeds creativity", suggesting "there's a problem when EA has enough money to buy out any studios that bring out a hit game", and concluding that "the progress of games as a medium will continue, but at a snail's pace in comparison to the previous years of fierce competition."

12 of 83 comments (clear)

  1. EA used to be the innovator by scumbucket · · Score: 5, Interesting

    I remember playing my first EA games back in the 1980's on a C-64.

    Games like M.U.L.E., Seven Cities of Gold, Pinball Contstruction Set, Mail Order Monsters, etc. These games were fantastic. EA used to play up the fact that the games they published were created by 'artists', not just programmers.

    But the table turned long ago. Profit became more important than creativity. EA now is afraid to publish innovative titles because they might negatively impact it's balance sheet.

    --
    CMDRTACO CHECK YOUR EMAIL!
    1. Re:EA used to be the innovator by *weasel · · Score: 4, Insightful

      It's actually that business-centric attitude which has ensured that EA is the only major third party publisher that's still around from the 80s.

      Everyone else is on life-support or alive by name only simply for the free marketing and publicity one can milk from 'Midway' or 'Atari'. Not even 'Sierra' was that lucky.

      It may seem tragic - but EA is to games what Warner Brothers is to film. Sometimes they get something right - but most of the time they don't. And they're the only ones with the money to put out content on a regular schedule.

      That aside, the only way this would be 'Bad(tm)' for gaming in general, would be if EA was leveraging its advantage in an anti-competitive manner. If it was strangling the distribution chain RIAA-style to keep (comparitive) indy titles off BestBuy's shelves, or if it was essentially blackmailing console developers into schemes to dissuade competition.

      That hasn't yet happened. Although meatspace distribution has been a hackneyed, independent-unfriendly mess for over a decade - it isn't of EA's making.

      --
      // "Can't clowns and pirates just -try- to get along?"
  2. 20% isn't enough... by Anonymous Coward · · Score: 5, Insightful

    20% isn't enough of a market share for EA to truly dominate the videogame industy. Compare this to the 90% share of the OS market that Microsoft has... or the 50+% share of the console market that Sony has. While EA is a 900 pound gorilla, we're nowhere close to them 0wn1n9 us all. As far as I can recall EA has never stifled the creativity of the industry... (and no, I don't work for EA)

    1. Re:20% isn't enough... by SandSpider · · Score: 5, Insightful

      Well, I have worked for EA. They bought out the company I worked for, then put us out of business. And that was because they liked what we were doing. Imagine what they'd do if they didn't like us.

      It's not necessary to have 90% market share in order to dominate the industry. No, they can't buy out Microsoft, but they can cause problems for the small developer.

      =Brian

      --
      There is nothing so good that someone, somewhere, will not hate it.
  3. Not the biggest problem. by Doctor+Cat · · Score: 4, Insightful
    It's not a situation of a single monopolistic force rather than "a few big publishers" rather than "a lot more little publishers and developers. And while that might lead to somewhat less creativity, that's not the big problem. There was certainly a fair amount of variety in the days when the 8 bit Nintendo was so powerful in the market that Nintedo could make even Toys 'R Us dance like a puppet on their strings.

    More of an issue is that games are so much more expensive now that anyone willing to invest the money at all to cover a development budget is likely to be a lot less willing to take risks. Which usually means churning out clones. I remember watching (and working on) the Ultima series when it went from Richard Garriott churning out an entire game with just hard work (and a little help with the music from his buddy Ken Arnold), to a $50,000 budget for Ultima 5, to a $250,000 budget for Ultima 6, then on up into the millions. Ultima 9 was well into the tens of millions from what I've heard.

    The only way a game company is likely to take a risk on a totally new type of gameplay with multi-million dollar budgets is if they have a "name" developer like Sid Meier or Will Wright. A few of the shareware and budgetware and college student developers that aren't busy churning out clones of Tetris, Pacman, and Shanghai will turn out new things from time to time. But of course they'll never have the flashy graphics of the big expensive titles. Want to look for and/or support innovation? Download some of their work. Maybe someday the mainstream game industry will develop something like the Independent Film world, though so far they haven't gotten too far in that direction (just one festival, the IGF). While having a few big publishers rather than a lot of little publishers might lead to less creativity in games...

    --

    Furcadia - A free online game with user created content, DragonSpeak scripting, & more.

  4. EA is all that is wrong in the market by DarkFencer · · Score: 4, Insightful

    EA buys companies left and right that have made some successful games. They then tinker with the company, forcing them to make less sucessful games. When they make a couple games that aren't blockbusters, the division is gutted and shut down (or just the name is kept).

    They have done this with MANY divisions of their company. Most notably Origin a few years back.

    1. Re:EA is all that is wrong in the market by Xian97 · · Score: 5, Insightful

      I have to agree. Origin was one of the most innovative companies around with the Ultima series, Wing Commander, and one of my favorites, Crusader No Remorse/Regret. After being assimilated by EA, the third in the Crusader series was shelved, and the Ultima series had two very bad releases which were rushed out the door and very buggy to the point of being nearly unplayable.

      Another casualty was Looking Glass Studios, a real innovator in the industry. They practically created the entire genre of modern stealth games with their Thief series. They showed what could be done with a 3D engine besides just making another FPS with Ultima Underworld and System Shock. Both games would really draw you into the story and had serveral innovations over anything out at that time, features like looking up and down while Doom and it's clones just had 2D vision.

      These days I look to Europe for innovation. Most of the new developments I am excited about are coming from smaller studios there, Arx Fatalis, Gothic II, and the upcoming Sacred in the RPG genre to name a few. Serious Sam was another good effort from a small studio. It used the same tried and true formula as many others but somehow managed to bring the fun back to the genre.

      EA tries to dumb down everything they touch to appeal to the lowest common denominator and leaves the real gamers lacking.

  5. Huh? by Bluesman · · Score: 4, Insightful

    "there's a problem when EA has enough money to buy out any studios that bring out a hit game"

    How is this a problem? Sounds like a huge incentive for people to start a small company and create a truly innovative game.

    I think the trouble is more that there isn't anybody really capable of turning the industry on its head several times over. Game fans really do want more of the same thing over and over, especially the sports fans. Baseball hasn't changed, why should the video game based on it?

    If there really were a market or just a desire for out of the mainstream games, and the talent to produce such games, the open source game efforts wouldn't be so pathetic.

    But it's much easier to sit back and whine about how big corporations have made you jaded than it is to be creative.

    --
    If moderation could change anything, it would be illegal.
  6. Madden 2005 by obsid1an · · Score: 4, Funny

    class Madden2005: public Madden2004 { // Put new roster in here
    }

  7. Re:EA's latest games stink by roche · · Score: 5, Informative

    Are you insane? The new Madden has more new features in it than any other Madden in quite some time.

    The new playmaker control is awesome. You can change the direction of the run before you even snap the ball now. You can also change the route of the receivers. This is all without having to call a audible and completely change the play/formation. While on defense you can also change the way your defense reacts after the snap of the ball. You can pull every one in to stop a run, or you can pull them back to cover a pass. While running the ball at any time, you can also you it to call for blocks. None of this was possible before, and it is very hard to live without once you get used to it.

    They also improved the franchise mode of the game by leaps and bounds. Not only do you just play season after season, now you can do some stuff a owner would do. These are things like set the prices of various stadium prices to improve you bottom line, like parking, concession prices, souvenir prices and ticket prices. Heck, you can even pick up the team and move them to a new city. Once you get to the new city, you can design the stadium and new jerseys.

    With all of those new features, it hardly sounds like just a roster update to me.

    --

    roche
    Bah Humbug!
  8. EA is hardly a monopoly by LordZardoz · · Score: 4, Insightful

    First, I have nothing against monopolies. However, EA is simply not a Monopoly. They do have competition.

    Nintendo, Sony, Atari(aka Infogrames), Microsoft, THQ, etc, all put out competing proeducts, many of which perform better then EA's games.

    All EA has done is two things. First, they have mastered the art of creating mass market games. Second, they buy up the studios that create the mass market games that they did not create themselves.

    END COMMUNICATION

  9. EA Promoting Innovation by Pajon · · Score: 4, Insightful

    From what I recall, Will Wright said that The Sims was developed and brought to the market because EA came in and bought Maxis.

    When "independent" the stockholders of Maxis were dragging there feet and di not want to invest in Will's newest dollhouse concept. All that changed when EA bought the company. EA bought Maxis because they viewed Will as the great inventor of SimCity. They gave him free reign on his new project, and probably a ton of cash to work on it with. From that buy out they helped create what I theink is one of the most innovative recent games.

    The expacks are probably a light for their heavy cost, but that does not detract at all from the fresh new game type that The Sims brought to the table. It is a highly successful idea spawning multiple games that are trying to emulate it.

    If it weren't for EA, I don't think The Sims games would be around today.