Where Did the Games Go?
Gamaroo writes "EuroGamer.net has up an interesting editorial by Kristan Reed in regards to the lack of hits that result from so many game releases near the Christmas shopping season, and the resulting post-Xmas lull. As Reed stated, 'Note to publishers; we can't afford to buy 20 games in the run up to Christmas. Even 10 would be a struggle, and the truth is gamers are forced to play safe and go for the games they know are going to be good.' He goes on to state that, 'Of the eight or so games that Microsoft put out exclusively on Xbox, just one of them (Project Gotham Racing 2) actually sold in decent numbers. Of Sony's extensive line up, literally all of them flopped; leaving its summer hit Eye Toy: Play to fly the flag for its first party strategy.'" It's worth noting that the editorial refers to the UK charts/sales figures, so Xmas release dates differed somewhat from the States.
It's not what individual publishers expect but it's what the industry collectively must expect when it puts out so many titles in such a short span of time. The industry's output quintuples (or more) during November and December but the available shelf space only grows moderately if at all and the consumer dollars spent probably only triples or quadruples.
We actually decided for our game that, since it's a new title rather than a sequel, it would be better to release it after Christmas when things have calmed down. It meant we got more time to polish the game, more time to get the marketing campaign focused and it was easier to get it onto retail shelves. From what I'm hearing about our pre-order levels it seems like it was the right choice to me - obviously the real test will be when the game goes on sale.
Graham
Just off the top of my head...
Project Gotham Racing 2
Need for Speed: Underground
Tony Hawk's Underground
Medal of Honor
Deus Ex: Invisible War
True Crime: Streets of LA
Midway Arcade Treasures
Call of Duty
Lord of the Rings
SOCOM II
And that doesn't include ports that were released for the first time on a given platform...
The article isnt about buying all the games that fit into one person's arbitrary definition of "good". Its a fair lament, but like so many internet rants, isnt going to change anything. Games come out in November and December because thats when everyone is out buying toys. It takes away a predictable bit of the enormous risk involved with making a AAA+ title. The same as tying it to a movie launch, etc. When (if) it stops working, then things will change.
(I recently found out (to my disgust) that Nintendo was responsible for lobbying Joe Lieberman to go after violence in the game industry back when Sega were cleaning their clock: Volume 4 - Sega CD/Mega CD. Hey, somebody prove this is an urban legend, please, no one will be happier than me.).
All the creatures will die, And all the things will be broken. That's the law of samurai. (Jubai, 1605)