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Unicast Claims Success With Internet Commercials

Posted by timothy on from the what-else-would-they-claim dept.

LightForce3 writes "Remember that trial run of full-motion commercials on sites like ESPN.com and MSN? The BBC reports that Unicast, whose caching technology makes these ads work, is claiming a strong favorable response from Internet users who viewed the advertisements. It looks like they could now be making long-term deals with clients (the article mentions Forbes.com and weather.com). As a dialup user, I am less than thrilled about the idea of an extra 2 MB download each time I visit one of these sites."

2 of 284 comments (clear)

  1. Can't they be blocked out? by UltimaGuy · · Score: 1, Redundant

    Hey, can't these ads be just blocked out using firewalls, or by using some plug-ins for browsers like firebird? I don't think this is going to be successful if we have to download an ad just to view a web page. PS : But I did like *that* ad which showed a girl in bikini :-)

    --
    "In questions of science the authority of a thousand is not worth the humble reasoning of a single individual."
  2. Re:Internet Commercials by Ilgaz · · Score: 0, Redundant

    The real amazing thing is, the morons sending "Bonzi Buddy" ads to Mac OS X Opera users!

    Yes! As Opera is a company I support and trust, I gave them all my details (in app) but I still get that stupid monkey ads.

    The power of Internet advertising is in "targeting" (in non spyware way) and those morons doesn't use it even.

    Whats the purpose of Exxon ad to a user in Istanbul or like you said, Thailand?