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Unicast Claims Success With Internet Commercials
LightForce3 writes "Remember that trial run of full-motion commercials on sites like ESPN.com and MSN? The BBC reports that Unicast, whose caching technology makes these ads work, is claiming a strong favorable response from Internet users who viewed the advertisements. It looks like they could now be making long-term deals with clients (the article mentions Forbes.com and weather.com). As a dialup user, I am less than thrilled about the idea of an extra 2 MB download each time I visit one of these sites."
I read the ESPN website pretty regularly, and have never seen one of these. What am I doing right^H^H^H^H^Hwrong?
Athletic Scholarships to universities make as much sense as academic scholarships to sports teams.
... The format is based on Microsoft's Windows Media 9 Series and uses Unicast proprietary pre-cached technology.
:-)
What a shame. I use Linux!
Keep this person away from me. Thanks.
You mean pop-up's and spam aren't enough.......now I have to dodge full-length commericals on the web too? Anyone remember when it was the information highway and not the advertising highway?
No one tell them about Mozilla on Linux...
Gates' Law: Every 18 months, the speed of software halves.
I think they'd run out of beer commercials with naked chicks pretty quickly if they tried to do that.
Perhaps the message they're trying to send to all dialup users is - "Upgrade!"
The company behind the trials said that people found the commercials much less irritating than other ads on the web.
So it's less annoying than DHTML animated adverts that move around getting in the way of what you're trying to read or those red/yellow flashing "You've won" banners in the middle of an article. What an achievement.
You have to wonder at the mind set of advertising executives. "People aren't taking notice of our adverts. What can we do?" "I know, lets make them even bigger,more intrusive and waste megabytes of our potential customers bandwidth as well". A serious case of needing to stop bailing and plug the leak.
You see, I firmly believe timothy works for Unicast. Now EPSN and MSN sites will have a slashdotting ammount of visitors and that obviously will lead to insane ammount of ad views and "Success With Internet Commercials". :P
This is as bad as spam. Worse maybe.
We're not given the choice of whether or not we want to view it (as with all advertisting, it's thrust in our face without concern for whether or not we're interested), and we're paying to watch it.
I feel for the Telstra Cable customers on 300Mb p/m plans who generally won't know any better and will visits sites containing these ads which may very well contribute significantly to their download limit. Worse, once they hit their limit they're charged AU 20c per MB.
Something like this could get expensive fast. I hope it does, and I hope/pray that lawsuits ensue.
But, knowing this wonderful world of ours, I sure as fucking hell doubt it.
Hey, it has links to download some of the necessities, but not all. Where's the link to download this "Windows Operating System" thing?
The other 72% couldn't figure out how to use the online survey form.
What, exactly, is a "favourable" response to advetising? Not going postal? Not stabbing yourself in the eyes? Not smashing your monitor?
Seriously, am I expected to believe that anyone likes Internet advertising?
I tried to read an article on GameSpot yesterday (yeah, first mistake there...) and they had some sort of streaming video ads embedded in the pages. But, of course, the streaming video ads had to play a streaming video ad indicating that the streaming video ad would start soon. I wasn't that interested in the information so I closed the tab.
- chrish