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AMD Papers Over Free Wi-Fi Network Builders
Glenn Fleishman writes "It's been widely reported in the last week that AMD, Intel's processor competitor, was launching a free hotspot network. It's come out, in reporting we just posted at Wi-Fi Networking News, that AMD has built this network by calling existing free hotspots and asking if they'd put stickers in their window. This might be fine: stickers and the label "AMD HotSpot" in exchange for promotion. However, in Austin several local wireless activists say that AMD has put their hotspot decals up in stores without the stores' permission, including at locations operated and supported by Austin Wireless City and Austin Unleashed. Guerrilla marketing gone overzealous? Or an attempt to seize the credit without paying for it?"
Better than seeing Intel(r) Inside on every business.
Guerilla marketing and stickers?
It's better with the butterfly.
If Nalgene water bottles are outlawed, only outlaws will have Nalgene water bottles.
One of the biggest problems with "guerrilla marketing" organizations is that they're basically made up of college students working in sitations where it's hard to veryify what they actually did. I remember in 1999 walking accross the Syracuse University campus seeing several .com's URLs written on the sidewalks on the Quad. That's a no-no according to the University rules, but the .com's blamed students who had been told to put the chalk writing in high-traffic public sidewalk locations, not on private property. Students were just too dense to understand that the Quad belongs to the University, not the government, but the company wasn't helping them any by pointing that out.
If you actually read slashdot you would realize that in fact it is Intel's CPUs that almost cause things to catch fire.
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http://slashdot.org/article.pl?sid=04/03/22/072
http://www.amdzone.com/modules.php?op=modload&n
http://techreport.com/reviews/2004q1/pentium4-3
used the same cooler on both processors, a unit certified by Intel for use with Prescott. I tried to keep room temperatures reasonably steady during my tests, but this wasn't exactly an ideal temperature-controlled test environment, so don't take the following as gospel.
Under load, the Northwood P4 3.4GHz hit temperatures of 64 degrees C (148 degrees Fahreneheit). In the same conditions, the Prescott raced past Northwood's peak temperature on its way to a steady peak of 78 degrees C (or 173 degrees Fahrenheit).
That, folks, is hot. And this was inside a computer case lying on its side with the side panel removed so the top was open. Things could get much warmer closed up inside a poorly designed case.
I'd have loved to do some overclocking with our 3.4GHz Prescott, but after seeing those heat numbers, I believe I'll wait until I can pick up a beefier cooler to use with this thing.
ignorance is bliss. googlefiberatx.com
Guerrilla marketing gone overzealous? Or an attempt to seize the credit without paying for it?" ... or some bored kids with AMD stickers
Yeah, but most of the time you just see posters for a band, cd release, DJ party, etc...
This is a rather large company doing it. I think it's tacky. They should have a better marketing and advertising department than to pull a stunt like that.
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Did the Intel Centrino marketing push put any $$ into these spots?
In short, can I talk my local coffee shop into making their WiFi free with either of these ploys?
Agile Artisans
Actually it is AMD doing this direct, a fellow by the name of Ken Orudin is personally responsible. Let me tell you, I was extreamly cranked when I first found out. It is the same as if I had ground off AMDs name from a processer and sold it as Zane's Chip, sold it on my web site, and went to AMD resellers and put up a sign. I wonder how AMD would react to that?