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AMD Papers Over Free Wi-Fi Network Builders

Glenn Fleishman writes "It's been widely reported in the last week that AMD, Intel's processor competitor, was launching a free hotspot network. It's come out, in reporting we just posted at Wi-Fi Networking News, that AMD has built this network by calling existing free hotspots and asking if they'd put stickers in their window. This might be fine: stickers and the label "AMD HotSpot" in exchange for promotion. However, in Austin several local wireless activists say that AMD has put their hotspot decals up in stores without the stores' permission, including at locations operated and supported by Austin Wireless City and Austin Unleashed. Guerrilla marketing gone overzealous? Or an attempt to seize the credit without paying for it?"

17 of 221 comments (clear)

  1. Did AMD reps put them up? by filekutter · · Score: 5, Insightful

    Or does someone have the stickers? If you don't see them go up, you have no idea who actually is responsible.

    --
    I call computer-illiteracy job security
  2. old news guys by ruiner5000 · · Score: 5, Informative
    Hey, didn't I post news about this at AMDZone a month ago? :) Here is an e-mail I got back on the list after making note of it. Our meeting is tonight. I contacted AMD, and have not heard more from them yet.

    If I catch em I will Hit em with whatever is handy or my fists which are
    deadly weepons.

    That just sucks.

    *******8 wrote:

    >It is a scam; the AMD guy has been going by my Hotspots and "dropping
    >off" or just sticking the stickers up. It really pisses me off. AFAIK
    >they have no hotspots of their own, they are just stealing others
    >thunder. If the person dropping off these stickers monitors this list,
    >I highly recommend you stop. If I catch you, I will sue you. I like
    >AMD, and I hope this is not a corporate policy, just a misguided
    >marketer.
    >
    >Z
    >
    >-----Original Message-----
    >From: Chris Tom [mailto:christomscrewyouspambots@screwyouspambotsa lumni.utexas.net]
    >Sent: Wednesday, February 25, 2004 10:25 AM
    >To: austinwirelessscrewyouspambots@spamlists.marlabs.c om
    >Subject: [AWN] Free AMD WiFi?
    >
    >Hey guys,
    >
    >I ate at the Far West El Arroyo last night, and they now have AMD
    >branded WiFi. I've not heard of such a program from AMD before, and I
    >know that location has had WiFi in the past. Has anyone else seen
    >these around? There were a couple of official AMD signs posted up. I
    >was at the 5th Street location last week and I didn't see any
    >indication of AMD being involved with their connection.
    >
    >Thanks,
    >
    >Chris Tom
    >AMDZone.com
    >TXGF.com
    >Austinbands.net
    >
    >
    >
    >---
    >Outgoing mail is certified Virus Free.
    >Checked by AVG anti-virus system (http://www.grisoft.com).
    >Version: 6.0.594 / Virus Database: 377 - Release Date: 2/24/2004
    >
    >
    >
    >
    >
    >

    --
    ignorance is bliss. googlefiberatx.com
    1. Re:old news guys by eggboard · · Score: 4, Informative

      I found your post in researching this story, and I give you full credit for having posted something about it so early. However, we talked to about 15 people for this article by phone and email, and made sure they were willing to go on the record with specific details.

      You get credit for the scoop!

      --
      Freelance tech journalist for the Economist, MIT Technology Review, Macworld, and others
  3. Kinda reminds me of... by Shakrai · · Score: 4, Insightful

    This kind of reminds me of the Microsoft butterfly campaign in NYC. How much do you wanna bet this was the clueful idea of some champ in marketing? When will they learn?

    --
    I want peace on earth and goodwill toward man.
    We are the United States Government! We don't do that sort of thing.
    1. Re:Kinda reminds me of... by LostCluster · · Score: 4, Insightful

      When will they learn?

      Never. The goal of marketing is to attract attention, and the most successful marketers are unfortunately the ones who are most annoying and do illegal practices. The key in breaking the rules is not being caught...

    2. Re:Kinda reminds me of... by SmackCrackandPot · · Score: 4, Funny

      I think you mis-spelled chimp....

  4. Talk about... by Ironclad2 · · Score: 4, Funny

    ...sticking it to the competition.

  5. Hmmm.... by talieos · · Score: 4, Interesting

    Better than seeing Intel(r) Inside on every business.

  6. Guerrilla marketing is hard to control by LostCluster · · Score: 4, Interesting

    One of the biggest problems with "guerrilla marketing" organizations is that they're basically made up of college students working in sitations where it's hard to veryify what they actually did. I remember in 1999 walking accross the Syracuse University campus seeing several .com's URLs written on the sidewalks on the Quad. That's a no-no according to the University rules, but the .com's blamed students who had been told to put the chalk writing in high-traffic public sidewalk locations, not on private property. Students were just too dense to understand that the Quad belongs to the University, not the government, but the company wasn't helping them any by pointing that out.

  7. Are they all *FREE* hotspots? by EvilStein · · Score: 4, Insightful

    I get really tired of trying to find a hotspot on one of several hotspot maps only to find them all cluttered with Starbucks (TWELVE within one mile of my office) and McDonalds.

    The only free hotspot I know of in the area is a coffee shop on Bush & Kearny, and I patronize the shop over others because of the free 802.11 access.
    It's nice to have, and it does bring in the business.

    1. Re:Are they all *FREE* hotspots? by System.out.println() · · Score: 4, Informative

      A good idea is to go to the new local.google.com and search for "wifi" in your zip code - I got a number of results I had no idea about, and so far have a good success of actually being free.

  8. Excellent by jostern · · Score: 5, Funny

    More opportunities for me to download copyrighted music with impunity!!

  9. Re:"AMD HotSpot" by joggle · · Score: 4, Informative
    And this was inside a computer case lying on its side with the side panel removed so the top was open.

    Isn't it better to leave the case closed, with good intake fans on the front and exhaust on the back? Forced-air convection through a case is better than open convection I believe.

  10. Payback Time! by divide+overflow · · Score: 4, Funny
    >...stickers and the label "AMD HotSpot" in exchange for promotion.

    Ok gang, it's payback time! Here's how it goes down:
    • get a bunch of those "AMD HotSpot" stickers (unused or by removing them from the windows of premises)
    • strategically stick them on your pants right over your privates
    • display them proudly like a Ralph Lauren runway model.
    That will get them the kind of publicity they don't need.
  11. ridiculous. by rajmobile · · Score: 4, Informative

    I bought an Apple Airport Extreme basestation as a gift for a cafe that opened around the corner from my house last year. They had three iMacs, but no wireless, so I thought that it might help bring in some laptop-wielding customers. Went in a month ago and saw that the cafe, full of white Apple iMacs, had been branded an AMD hotspot. heh..

    1. Re:ridiculous. by ruiner5000 · · Score: 4, Informative

      Even funnier is the AMD PCI-X HyperTransport bridge chip inside the PowerMac G5s, and that 802.11 wireless chip from AMD inside the Airport. Don't Apple users actually open what they buy to see what chips are in it?

      --
      ignorance is bliss. googlefiberatx.com
  12. Re:what about the stores? by el-spectre · · Score: 4, Funny

    We're not sure... but we think it's Intel's fault...

    --
    "Faith: Belief without evidence in what is told by one who speaks without knowledge, of things without parallel." - A.B.