Slashdot Mirror

← Back to Stories (view on slashdot.org)

Interview with ATI's soon-to-be CEO Dave Orton

Posted by michael on from the purty-pictures dept.

wolfgang writes "Tom's Hardware has published an interview with Dave Orton, who will become ATI's next CEO in June. Orton talks about the transformation of the company within the last three years, the current competition with Nvidia and what can be expected from graphic chipsets in the near future. Orton believes that ATI can grab more than 50 percent market share in the desktop market in the short term."

4 of 138 comments (clear)

  1. My money's on embedded devices by ObviousGuy · · Score: 5, Insightful

    Powering those little cable boxes and HDD recorders is where the money lies in the near to mid-term.

    The desktop is for all intents and purposes a locked up market. Get a deal with Intel to fry your chip onto the mobos and you're home free.

    But the embedded world is still the Wild West of technology.

    --
    I have been pwned because my /. password was too easy to guess.
    1. Re:My money's on embedded devices by TrueBuckeye · · Score: 5, Insightful

      I would disagree that the desktop is locked up. Over the past 7 years I have bought 5 video cards, only 2 of them from the same company. 2 of the makers no longer exist at least in the market (Sierra and Voodoo) and I have gone back and forth over the past few years between Nvidia and ATI depending on who has the better product at the time.

      And as mentioned in the article, the desktop market is now decided in large part by who controls the high end segment, which is a constant battle between the two (although ATI has had the advantage for the past 12-18 months).

      It is far from decided yet. Remember Voodoo went from market leader to bankrupt in about a year and a half.

      --
      Was that night on the marge of Lake LaBarge I cremated Sam McGee...
  2. Re:Well... by Kenja · · Score: 4, Insightful
    "What they really need to do is release better Linux drivers, and care more about Linux support in general."

    Why? What's the benefit to them? Not a troll, just playing devils advocate.

    --

    "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
  3. Exactly. by Saeed+al-Sahaf · · Score: 4, Insightful

    Why? What's the benefit to them?Yes, exactly. What I think will drive ATI to release better Linux drivers is seeing more *commercial* applications that run on Linux and require the cards that ATI makes. There is no point to ATI to invest lots of time / money in developing drivers for a non-existent market. Translation: Games, we need to see more *commercially* released GAMES for Linux.

    --
    "Who are in control, they are not in control of anything - they don't even control themselves!" - Glen Beck