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Interview with ATI's soon-to-be CEO Dave Orton

Posted by michael on from the purty-pictures dept.

wolfgang writes "Tom's Hardware has published an interview with Dave Orton, who will become ATI's next CEO in June. Orton talks about the transformation of the company within the last three years, the current competition with Nvidia and what can be expected from graphic chipsets in the near future. Orton believes that ATI can grab more than 50 percent market share in the desktop market in the short term."

9 of 138 comments (clear)

  1. My money's on embedded devices by ObviousGuy · · Score: 5, Insightful

    Powering those little cable boxes and HDD recorders is where the money lies in the near to mid-term.

    The desktop is for all intents and purposes a locked up market. Get a deal with Intel to fry your chip onto the mobos and you're home free.

    But the embedded world is still the Wild West of technology.

    --
    I have been pwned because my /. password was too easy to guess.
    1. Re:My money's on embedded devices by TrueBuckeye · · Score: 5, Insightful

      I would disagree that the desktop is locked up. Over the past 7 years I have bought 5 video cards, only 2 of them from the same company. 2 of the makers no longer exist at least in the market (Sierra and Voodoo) and I have gone back and forth over the past few years between Nvidia and ATI depending on who has the better product at the time.

      And as mentioned in the article, the desktop market is now decided in large part by who controls the high end segment, which is a constant battle between the two (although ATI has had the advantage for the past 12-18 months).

      It is far from decided yet. Remember Voodoo went from market leader to bankrupt in about a year and a half.

      --
      Was that night on the marge of Lake LaBarge I cremated Sam McGee...
  2. Well... by Bishop,+Martin · · Score: 5, Interesting

    What they really need to do is release better Linux drivers, and care more about Linux support in general.

    --
    Setec Astronomy
    1. Re:Well... by Kenja · · Score: 4, Insightful
      "What they really need to do is release better Linux drivers, and care more about Linux support in general."

      Why? What's the benefit to them? Not a troll, just playing devils advocate.

      --

      "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
    2. Re:Well... by lspd · · Score: 4, Interesting

      NVidia seems like the only choice for me, since only ATI's most recent line of products (ie: expensive products) are supported.

      DRI covers virtually all of the ATI chips up to the 9200.
      FGLRX covers everything from the Radeon 8500 to 9800.

      The only remaining problem is that some commercial developers just assume Nvidia is the standard. DRI in particular has come a long way. I've been using a Radeon 8500 with Michael Daenzer's DRI packages for Debian with few problems. Out of 30 commercial Linux games I have, 3 don't work properly: Descent 3, Savage and Heavy Gear 2. Savage's problem is trivial to fix, the others I'm not sure about.

      I'd rather see ATI release the 3D specs on the R300 chips than see further improvements in the FGLRX driver.

  3. He'd better get busy by Neil+Blender · · Score: 5, Funny

    He should start now on that graphics card that longhorn will need.

  4. NVidia by gilgongo · · Score: 4, Funny

    As somebody who has just upgraded their RivaTNT 64 drivers to the latest version (all of about 5 mins before seeing this /. post) I don't think flattening NVidia is going to be much trouble...

    --
    "And the meaning of words; when they cease to function; when will it start worrying you?"
  5. I agree by kneecarrot · · Score: 4, Interesting

    ATI does look well poised to capture the majority of the desktop graphics card business. They have had excellent competitors since the 9700 and their newest generation gives superior performance to nVidia cards with less cooling and power requirements.

    --

    I always save my last mod point to mod up a good troll. You people are too serious.

  6. Exactly. by Saeed+al-Sahaf · · Score: 4, Insightful

    Why? What's the benefit to them?Yes, exactly. What I think will drive ATI to release better Linux drivers is seeing more *commercial* applications that run on Linux and require the cards that ATI makes. There is no point to ATI to invest lots of time / money in developing drivers for a non-existent market. Translation: Games, we need to see more *commercially* released GAMES for Linux.

    --
    "Who are in control, they are not in control of anything - they don't even control themselves!" - Glen Beck