Interview with ATI's soon-to-be CEO Dave Orton

wolfgang writes "Tom's Hardware has published an interview with Dave Orton, who will become ATI's next CEO in June. Orton talks about the transformation of the company within the last three years, the current competition with Nvidia and what can be expected from graphic chipsets in the near future. Orton believes that ATI can grab more than 50 percent market share in the desktop market in the short term."

Comments

My money's on embedded devices

[ObviousGuy]

Powering those little cable boxes and HDD recorders is where the money lies in the near to mid-term.

The desktop is for all intents and purposes a locked up market. Get a deal with Intel to fry your chip onto the mobos and you're home free.

But the embedded world is still the Wild West of technology.

Re:My money's on embedded devices

[TrueBuckeye]

I would disagree that the desktop is locked up. Over the past 7 years I have bought 5 video cards, only 2 of them from the same company. 2 of the makers no longer exist at least in the market (Sierra and Voodoo) and I have gone back and forth over the past few years between Nvidia and ATI depending on who has the better product at the time.

And as mentioned in the article, the desktop market is now decided in large part by who controls the high end segment, which is a constant battle between the two (although ATI has had the advantage for the past 12-18 months).

It is far from decided yet. Remember Voodoo went from market leader to bankrupt in about a year and a half.

Well...

[Bishop, Martin]

What they really need to do is release better Linux drivers, and care more about Linux support in general.

He'd better get busy

[Neil Blender]

He should start now on that graphics card that longhorn will need.