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The Man Who (Really) Makes Google Tick

An anonymous reader writes "Like his friends Sergey Brin and Larry Page, Craig Silverstein abandoned his PhD studies at Stanford to become employee No.1 and technology director at Google. While building the search engine in a garage, never in his wildest dreams did he think Google would become what it is today. Not only is it the envy of software giant Microsoft, Google continues to redefine the technology market with its creativity and tenacity. In this in-depth interview, Silverstein discusses a wide range of issues including the backlash against Gmail among privacy advocates, the company's cultural changes and its shifting reliance on PageRank."

33 of 250 comments (clear)

  1. If you want to know more... by AnonymousDivinity · · Score: 4, Funny

    If you want to know more about this guy, just google him :)

    --
    --- To each of us a Truth is given.
  2. The problem I see with Gmail privacy by Jonathan+Pater · · Score: 4, Interesting

    Is not having all your personal information in the hands of Google. I don't feel that Google is the threat here. They've proved time after time to be an honest company. I'm more worried about some crazy new law (Patriot Act anyone?) giving the Government / Other corporations instant access to this online archive of some of our most private information.

    1. Re:The problem I see with Gmail privacy by ckswift · · Score: 5, Insightful

      Email never has and never will be a secure form a communication. Nothing is currently stopping the government from snooping on your email from other mail providers (e.g. yahoo, msn, aol). If you truly care about the privacy of your email, you really should be encrypting it.

    2. Re:The problem I see with Gmail privacy by Shakrai · · Score: 5, Interesting

      Is not having all your personal information in the hands of Google. I don't feel that Google is the threat here. They've proved time after time to be an honest company. I'm more worried about some crazy new law (Patriot Act anyone?) giving the Government / Other corporations instant access to this online archive of some of our most private information.

      You've just summed up in one short paragraph why I refuse to use webmail as anything other then a spam bucket to register on websites. Sorry, but I'd agree with the tin-foil hat people on this occasion -- I just don't like the idea of my e-mail floating out there on a Hard Drive that I don't control.

      It's not even all about the Government. What happens if you get divorced or sued and they subpoena Google for your e-mail? At least (God Forbid) if you have control over it you can dispose of it. Hell I'd worry more about this scenario then the Government -- at least the Government needs probable cause and has to prove their case against you. Quite frankly lawyers scare the hell out of me if they aren't working for me -- and even then they still scare me some.

      The only advantage to webmail is having an e-mail address that never changes. If your like me and bounce around ISPs a lot then register your own domain and get an el-cheapo webhoster that provides you with e-mail. I've been doing this for the last six years and it works out quite nicely -- I never have to change my e-mail address. More importantly I can create spam buckets at will and have control over my address and the software behind it.

      Not that any of this is going to stop me from getting a gmail account with my favorite username once it goes live. Be nice to have a big name webmail account that doesn't have a bunch of numbers in it :)

      --
      I want peace on earth and goodwill toward man.
      We are the United States Government! We don't do that sort of thing.
    3. Re:The problem I see with Gmail privacy by CptSparrow · · Score: 5, Insightful

      Yes, but the other providers aren't archiving your messages, and providing a nifty interface to search and sort them. If they want to read my mail, they're gonna have to work at least a little bit for it!

    4. Re:The problem I see with Gmail privacy by Shakrai · · Score: 5, Interesting

      Nothing is currently stopping the government from snooping on your email from other mail providers (e.g. yahoo, msn, aol)

      It's not all about the Government. If you have an archive of e-mail stored on a machine that you don't control it can be subpoenaed by lawyers in any type of suit against you. Of course they can also subpoena it if you do control it but random Hard Drive failures and accidental deletions have been known to happen... The point being that if it resides on hardware you own you have options -- with Gmail or Yahoo you have none other then to bend over and hope you deleted anything that could harm you.

      Encryption really doesn't play into this as far as I'm concerned. I'm far more worried about the divorse lawyer or the ex-employee with an axe to grind then I am about the Government. Encryption is useless if you don't have a good records-retention policy backing it up. Besides, what's to stop them from subpoenaing your private PGP key?

      --
      I want peace on earth and goodwill toward man.
      We are the United States Government! We don't do that sort of thing.
    5. Re:The problem I see with Gmail privacy by xandroid · · Score: 4, Informative

      That's never gonna stop anyone who really wants to read your old mail.

      --
      $ echo "ceci n'est pas une pipe" | sed -Ee 's/(eci n|pas )//g'
    6. Re:The problem I see with Gmail privacy by CptSparrow · · Score: 5, Interesting

      Oh, certainly not. And like someone else has already said, if you're really that concerned, you need to be using encryption. Even at that, if the government _really_ wanted my mail, they would come to my house, take my boxen and extract the key. But at least if they have to work a little, I can feel like my tax dollars are at work.

    7. Re:The problem I see with Gmail privacy by tricops · · Score: 4, Insightful

      I agree with the rest of your post, but this...

      ... with Gmail or Yahoo you have none other then to bend over and hope you deleted anything that could harm you.

      How about not emailing/doing stuff that could provide evidence/harm you in the first place?
      There may be worries for some situations, but for the majority of people... don't break any laws/talk about it in email, and there yah go - no concern.

      --
      (\(\
      (^v^)
      (")")
      This is the cute vorpal bunny virus, copy to your sig or runaway, runaway in fear!
    8. Re:The problem I see with Gmail privacy by jlaxson · · Score: 5, Interesting

      Yes, but the other providers aren't archiving your messages Google isn't archiving your messages permanently. The clause in the TOS you're referring to is only there because Google can't ensure immediate deletion. If they're backing up your gigabyte email account twice-daily, and rotating through 200 backup sets, it might take a while before every backup tape which had your message on it is purged.

      Additionally, how are Hotmail and Yahoo going to have to 'work for it' when reading your mail? Hotmail and Yahoo have the same accessibility to your messages as Google will/does.

      --
      On Apple Input Peripherals: They're okay, I guess, but I was really hoping for a one-key keyboard and a 109-button mouse
  3. Oh yeah by TechnologyX · · Score: 5, Funny

    "You have portrayed the ideal search engine as one resembling the intelligence of the Starship Enterprise.."

    My new geek idol

    --
    Slashdot sucks
    1. Re:Oh yeah by DAldredge · · Score: 5, Funny

      This is the samn damn ship that blows panels everytime it is shot, gets stolen on numerous occasions, has next to no security on any of its computer systems, allows almost anyone into the heart of the ship, and places the bridge and all the exec offices on the top of the ship?

      That enterprise?

  4. Great Results by tobechar · · Score: 5, Funny

    Because of this man's great efforts, we can google for 'failure' and be greeted with President Bush's Biography.

    Technology never ceases to amaze me. :)

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    -
  5. Name by Plaeroma · · Score: 4, Funny

    I've always wondered if Google will shut down once it hits a google of webpages indexed.

  6. Not a bad career choice by NightWulf · · Score: 5, Funny

    Drop the PhD study where right now he would probably be teaching at a college to kids who really couldn't care...knocking back 40k/yr. Or now be worth a few hundred million dollars. *Sigh* Reminds me of the day some hippy asked me if I wanted to join his computer company, darn thing was in a garage somewhere. I wonder whatever happened to him. Well I turned him down and now i'm a Walmart manager! Watch out for falling prices!!!!!!!

  7. Re:How long can Google maintain? by fmorgan · · Score: 5, Interesting

    Like in the WiFi market? Or with Quicken???? Does someone still uses Money?

    Lots of companies succeed against MS. Not that it's the easiest thing to do in the world, but it's doable. Google might be another Intuit.

  8. one point this interview skips entirely.. by muel · · Score: 5, Interesting

    ..is the "why is Google so successful?" question. This interview seems pretty focused on talking about "hot" topics (gmail privacy, microsoft, blah blah), and it talks about possible future technologies in Google, but the interview doesn't probe about just why Google got there in the first place. Where's the talk about what Google did differently? PageRank (before its manipulation by spamdemons), clean design, obliteration of banner advertising and "portal" services, clear separation of search results and "related advertising" results... that's the compelling stuff that I'd want to hear the man behind Google talk about. Those were all pretty bold moves from an economic standpoint ("what, you want to remove banner ads?! how do you expect to make money!!" etc etc), and by golly, it panned out and then some. Someone should go back and ask, "how the hell did that succeed, how did you convince people to come on board and work with you on Google when it was so damn different?"

  9. Secrecy by zerocool^ · · Score: 5, Interesting


    One thing's for certain: The guy does an excellent job of keeping up Google's mysterious aura. When asked if the number of servers was 10k or more like 100k, he said "over 10k". When asked about future technologies and directions for the company, he always answered vaguely ("I can't comment on specifics").

    This is pretty cool. The aura that google has that no one knows how it works, and no one knows where it is, and no one knows what it's doing... That's a pretty cool public image to have for something used as much as google is. I just wonder if investors are going to want to know more about what's going on.

    ~Will

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    sig?
    1. Re:Secrecy by sirsnork · · Score: 4, Insightful

      You wouldn't be saying that if it was Microsoft with the mysterious aura

      --

      Normal people worry me!
    2. Re:Secrecy by K-Man · · Score: 4, Interesting

      I found out an interesting fact a while ago: Google schools all of its new employees in intellectual property law, in a course lasting several days, covering patents, trade secrets, copyrights, and the like. This is a paranoia level approaching IBM, where every copy machine has a traceable watermark. Even sales people can't reveal competitive analyses, or any high-level marketing research, even if it might help a sale. Requests, for instance, for a feature comparison of the Google search appliance vs. its competition are met with a stony wall of silence (and appropriately so, I might add).

      So, if you keep track, Google interviews contain almost no information, and are mainly public relations exercises. Vague statements about the corporate culture, some well-aligned musings about the company's future direction, and oh look at the time, the interview's over.

      I suspect most of their searches are done by an Amiga behind the coffee bar.

      --
      ---- "If we have to go on with these damned quantum jumps, then I'm sorry that I ever got involved" - Erwin Schrodinger
  10. Google Spam by omahajim · · Score: 5, Informative

    What bugs me about Google is all the aggregators and useless pages-full-o-links-without-any-content sites that show up so high in the results when you are seeking, for example, technical information about _X_ piece of hardware.

    Was looking for setup details on a Siemens router today, so I googled the brand and model #. The first few pages were results from overpriced worthless drop-ship web "retailers" instead of useful information. Isn't that stuff supposed to be over on Froogle instead?

  11. No... by Misch · · Score: 5, Informative

    I remember the last time there was a big brouhaha over something that Google did, which was when we acquired the Usenet archives from Deja.com

    The last brouhaha people had was when Google de-listed xenu.net completeley over a complaint from Scientology.

    It was March 2002. Buying out Deja was 2/12/2001. Scientology lead with 2 stories on /. in one day.

    --

    --You will rephrase your request for me to go to hell. Goto statements are not acceptable programming constructs
  12. Re:US: Protection by the fifth amendment by Shakrai · · Score: 4, Informative

    At least in the US, a good lawyer can make a case that the PGP will self-incriminate based on the fifth amendment.

    That doesn't mean jack-sqaut in a civil suit which is what I was mostly worrying about in my parent post. They can subpenoa just about anything and everything.

    You have less rights in a civil case and the burden of proof is much lower.

    --
    I want peace on earth and goodwill toward man.
    We are the United States Government! We don't do that sort of thing.
  13. Re:How long can Google maintain? by jared_hanson · · Score: 5, Interesting

    Of all the companies that Microsoft has ever competed agains, Google is the first one where Microsoft is fighting a battle in enemy territory.

    Microsoft's victories come in the software front (Netscape, Quicken, Office, etc.) where they can leverage their operating system dominance.

    Google's home turf is massively scalable, reliable web services. Even though much of it is secret, all signs point to an incredible advanced platform that keeps these things running. Its highly redundant and distributed, using some cutting edge research and open source technologies. If Microsoft were to try to utilize Windows to power such a platform, their developers would soon discover how laughable Windows is for such a solution. Not that Microsoft isn't smart, but the culture of Google lends itself much better to success in this field than the culture of Microsoft.

    I am, however, looking forward to Microsoft going up against them, as it will allow us to point out yet another failure in them trying to move beyond their core business.

    --
    -- Fighting mediocrity one bad post at a time.
  14. improve porn searching by sashang · · Score: 4, Funny

    man - if google could improve searching for porn what a relief that would be. Currently I have to wade through bucket loads of fake links, booby pop-ups, fake free pics, virii and other crap. I hope they improve the search engine so that it delivers the best free pussy on the net.

    1. Re:improve porn searching by FunWithKnives · · Score: 4, Funny
      images.google.com

      Turn off SafeSearch and you can find pretty much whatever you're looking for.. Oh, and stop doing that.. You'll go blind..

      --
      "We may face a scorched and lifeless earth, but they're accountable to their shareholders first."
  15. actuall, it probably was a bad career choice by hak1du · · Score: 4, Insightful

    Drop the PhD study where right now he would probably be teaching at a college to kids who really couldn't care...

    There are plenty of Ph.D. drop-outs that signed up with other companies that looked just as promising as Google and didn't make it. This sort of career choice is basically a lottery ticket with a rather high cost of entry--even if you ever manage to get back to grad school after your failed stint at a startup, it's going to be hard to get back into research.

    If you want to make money, a Ph.D. is the wrong choice to begin with--go into business or finance or something like that. If you change your mind about getting a Ph.D. halfway through, again, there are far better career choices than to get involved with some startup.

    Sign up with a startup in a technical capacity only if you feel passionate about the product or the work.

  16. New & Interesting Search Technology - vivisimo by licamell · · Score: 4, Interesting

    Google is known for their new and interesting technologies. I stumbled across this search engine right before reading this article actually. A search engine that clusters your results! It makes it even faster and simpler to get right to what you want. It's nice to see new ideas like this coming out and helping to change the direction of search engines as google did several years ago.

    http://vivisimo.com/

  17. Google going downhill? by citizenc · · Score: 5, Interesting

    I don't know about anybody else, but I have noticed that, lately, Google seems to be rather polluted by people who are exploiting the PageRank system to get higher listings. You know the types -- the url is of the form www.domain.com/your-exact-keywords.html, and the page doesn't actually have any content. Google is fantastic for anything that hasn't gone main-stream, simply because advertisers aren't Google-Bombing (heh, I can't believe I actually said that) those particular words yet.

  18. Re:GMail and Attachments by alphakappa · · Score: 5, Informative

    If you had bothered to read the FAQs on Gmail instead of being anal and cribbing here, you would have noticed that Gmail allows a total email size of 10 MB.

    The reason? they don't want you to use it as your personal hard drive on the web. If you want a hard drive, use one of the hard drive websites. This is perfectly understandable since they must have done their calculations on how much space a person would really use, and that would be based on emails and regular attachments, not file backups.

    --
    "When the only tool you own is a hammer, every problem begins to resemble a nail." - Abraham Maslow (1908-1970)
  19. Re:OT: grammar by Anonymous Coward · · Score: 5, Funny
    The sentance should read "I'm far more worried about the divorce lawyer or the ex-employee with an axe to grind than I am about the Government."

    I've been seeing this a lot lately, and can't understand why people screw it up so badly.

    "Sentance" refers to a non-existing word, but is probably a mispeling (PI) of "sundance". "Sentence" is a grammatical unit that is syntactically independent and has a subject that is expressed or, as in imperative sentences, understood and a predicate that contains at least one finite verb. The sentence should read "The sentence should read "I'm far more worried about the divorce lawyer or the ex-employee with an axe to grind than I am about the Government."" Yes, yes, typos happen, but this happens so often that I think people honestly think they're saying "sentence" when they're saying "sentance".

  20. Re:OT: grammar by bakes · · Score: 4, Funny

    Yes, yes, typos happen, but this happens so often that I think people honestly think they're saying "then" when they're saying "than".

    Seeing mistakes like the one you describe makes me so angry that sometimes I think I might loose control.

    --
    Ho! Haha! Guard! Turn! Parry! Dodge! Spin! Ha! Thrust!
  21. The man who *made* Google tick..? by sushi5000 · · Score: 4, Interesting
    I noticed this at the end of March for the first time:
    The DoT, namely C.S., used to be on the list of Google Executives.
    Any comment on *this*, I mean...hello? Mr. Brin? Mr. Page?
    Did Mr. Silverstein just dematerialize or what?

    "In an interview before Google's IPO filing, Silverstein discussed [...]"

    *yawn*