Utah Sees First Spyware Case
denlin writes "According to a story at The Register: 'Overstock.com is set to become the first company to take action under Utah's new anti-spyware law. The company has filed a complaint against online retailer SmartBargains in the third district court in Salt Lake City. Utah's spyware law, the world's first, only made the statute book on 3 May. Utah is the only state with current spyware legislation, although California and Iowa are considering their own versions of the law.'"
Patrick Byrne's comments regarding the hijacking of affiliate profits are dead on.
.2% of what you would
normally get by traditional targeted banner advertising but the cost of the campaign is
about 30% of the price. When you consider that in a commercial banner campaign your
best hope is a 2% clickthrough (and even that is not that easy anymore) I can't see anyone except the ad companies making any money.
I haven able to gather some interesting statistics about the "Parasitic" methods discussed in the article. The conversion of Visitors to Customer is about
In my humble experience the spyware companies and their affiliates target small startup companies luring them in with the cheap cost of getting new customers. Heck that's how they got me to spend 350$ on a campaign that ran on WhenU. For the money spend I received 0 Customers, 3 Complains and my CC being charged triple that took almost 30 days to resolve. But I receive at least 5 e-mails daily and at least 1 call per week from people advertising this exact same product.
I wonder if they will actually get anywhere. While Spyware is annoying and intrusive, the people who put it on your computer are generally in the right by their agreements. Most people that get spyware are uninformed, and ignorant. If you open unsolisited email, or if you download P2P, and other such software, you will end up with spyware.
Here's what I have always wondered - why do merchants say the 1st amendment protect intrusive advertising? Seems to me that if someone doesn't want to hear it, they shouldn't be forced to. Faxers, spammers, all try to hind behind the constitution. I thought the First Amendment only protects free speech, it does not guarantee an audience. Also, it really isn't free speech if it costs people something is it (bandwidth, etc)?
Spyware authors may have been "in the right" :-) An EULA contract is nothing
prior to this law. Why do you think the law
was passed?
when it goes against the law.
I run linux and have never had to deal with spyware or adware on my own computer (though I hear one company is using .xpi to add a "search bar" to Mozilla). My parents, however, run Windows. My little sister installs programs from cereal boxes that are full of spyware, and I swear one of those programs caused porn pop-ups to be displayed on my computer.
So what I'm getting at, is that spyware is a huge problem and it's long time someone did something about it! It's just a pity that there hasn't been a government agency or a court brave enough to bring a big judgement against the industry. The fact of the matter is, these programs vandalize people's systems. They are a form of property damage. Plus they expose people to pornographic ads. They break so many laws already. It is too bad that there has to be legislation before someone can make them pay.
I want to get on the band wagon and file a suit against Overstock.com! I bought one thing from them and I have been getting bombarded with emails sometimes two or three times a day.
I even tried to opt out of their email list and the onslaught continues. So before they start sueing people they need to examine their in house activites.
http://jayceecorder.blogspot.com
Hello, jwcorder. I'm the Senior Network Engineer at Overstock.com. I was sorry to hear that you're having trouble unsubscribing from our emailing lists. We are continually doing our best to make sure that the only people receiving our e-mails are those that actually want to receive them.
Long story short, if you've unsubscribed via our website, and you are still receiving e-mails (promoting the latest deals), please contact postmaster@overstock.com
As a further peace offering, to be absolutely certain you are no longer bothered by unwanted e-mails (from us), feel free to contact me directly at: jon@overstock.com. I'm offering you this address as a token of my sincerity.
Overstock, as a company, is opposed to SPAM. I, as an engineer and administrator, detest SPAM, so please believe me that I sincerely want to make sure that you're not getting pestered by unwanted e-mails (from us).
This offer stands for any of the rest of you loyal Slashdot readers. Overstock has some great deals to offer you, but if you don't want to hear about them, please let us know (you can unsubscribe on the website, or contact us via either e-mail addresses I've mentioned). Thanks for your patience. I look forward to hearing from you and serving you.
- Jon Fullmer