Video T-shirts

Lord_Dweomer writes "The Hollywood Reporter brings us the next trick up marketers' sleeves. A new t-shirt with an 11" display and 4 stereo speakers was unveiled at E3 last week playing a trailer of the new I, Robot movie soon to be released. Unfortunately the company behind them, San Francisco based Brand Marketers, has announced that they will not be for individual sale. When will I be able to watch a movie on my sleeve?!" Update: 05/20 15:38 GMT by M : i4u writes "We just reported about Irish Adwalker which uses Xybernaut equipment for a more high-end Video T-shirt. Also we saw the brandmarketers Video T-Shirt at the Wired Nextfest 2004."

Comments

Tv on your sleeve?

[Anonymous Coward]

When will I be able to watch a movie on my sleeve?!

You mean like this? ;)
Check out some of these pictures! Awesome!
Theres also a mobile phone with support for receiving tv, here, cool huh?

/. or t-shirt better ad?

[thebra]

"I think Fox had a lot of guts to roll this out for 'I, Robot' because it was brand new, and a lot of companies aren't willing to do alternative marketing and want to stick to the same thing,"

Alternative marketing eh? I guess FOX also decided to advertise the movie on /. because I see very little info in the article about the shirt but plenty about Fox.

Mod me down if you must but you know I am right.

Staring?

[keriaan]

What with all of the social conventions against staring I find it hard to imagining myself staring at some stranger's chest (especially a woman's) for 30 seconds no matter how entertaining the video is. I could see this method of advertising working better if the video was on the back of the t-shirt. I am much more likely to be caught walking behind someone for 15 to 20 seconds and if the screen was on their back most if not all of the awkwardness associated with staring would removed.